Outdoor Advertising News, Articles & Analysis

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Hyundai renews presence on Piccadilly Lights

Hyundai renews presence on Piccadilly Lights

Hyundai has confirmed it will maintain its presence on the huge advertising screen in London's Piccadilly Circus, which was switched

Totaljobs "#TheElevatorPitch" by VCCP

Totaljobs "#TheElevatorPitch" by VCCP

, VCCP for Totaljobs.com

Totaljobs has launched a £3.6 million out of home campaign to address common pressures and stumbling blocks during the interview

Posterscope deploys AI to help brands optimise their OOH hourly

Posterscope deploys AI to help brands optimise their OOH hourly

Posterscope has added an AI-powered feature to its programmatic platform that will allow advertisers to optimise out-of-home advertising on an

Big tech and media activations eclipse startups at SXSW this year

Big tech and media activations eclipse startups at SXSW this year

IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees.

B.Heard "Be heard" by The Garage Soho

B.Heard "Be heard" by The Garage Soho

What better way to provoke national debate than plastering the words "Brexshit? Brexhit?" on a billboard or questioning whether former

Showtime brings 'Twin Peaks' diner to SXSW

Showtime brings 'Twin Peaks' diner to SXSW

The cable network is promoting the return of the cult classic with coffee and cherry pie.

L'Oréal and Team GB join Samsung and Coke on temporary Piccadilly Circus outdoor banner

L'Oréal and Team GB join Samsung and Coke on temporary Piccadilly Circus outdoor banner

A temporary banner has been erected on the infamous Piccadilly Circus outdoor site as it undergoes a digital transformation, while

AB InBev: Bud Light will be Budweiser's 'kid brother'

AB InBev: Bud Light will be Budweiser's 'kid brother'

Bud Light will appeal to young drinkers seeking a lower-alcohol beer with a more contemporary image, according to AB InBev,

Vaping brand rapped by ASA for kid-friendly Christmas ads

Vaping brand rapped by ASA for kid-friendly Christmas ads

E-cigarette brand The Vapes has had a trio of billboard ads banned by the Advertising Standards Authority, after the watchdog

Transport for London "Master improvements" by VCCP

Transport for London "Master improvements" by VCCP

, VCCP for Transport for London

Transport for London is continuing its graphic legacy with its first major campaign by VCCP since the agency was appointed

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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