Outdoor Advertising News, Articles & Analysis

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Grand Visual rolls ad tech business into new company Qdot

Grand Visual rolls ad tech business into new company Qdot

Grand Visual, the digital out-of-home production house, is rolling its ad tech business into Qdot, a new independent company for

UKTV "The Taskmaster talent takeover" by UKTV Creative

UKTV "The Taskmaster talent takeover" by UKTV Creative

What happens when comedians take the reins of an ad campaign?

'Green' posters must have scale to make real impact

'Green' posters must have scale to make real impact

Outdoor ads helping to address high levels of pollution in major cities can come across as gimmicks, so they need

Women's Equality Party "Vote Tabitha Morton for Liverpool mayor" by Now

Women's Equality Party "Vote Tabitha Morton for Liverpool mayor" by Now

The Women's Equality Party has launched a visually arresting outdoor campaign in support of its candidate for mayor of Liverpool,

Hyundai renews presence on Piccadilly Lights

Hyundai renews presence on Piccadilly Lights

Hyundai has confirmed it will maintain its presence on the huge advertising screen in London's Piccadilly Circus, which was switched

Totaljobs "#TheElevatorPitch" by VCCP

Totaljobs "#TheElevatorPitch" by VCCP

, VCCP for Totaljobs.com

Totaljobs has launched a £3.6 million out of home campaign to address common pressures and stumbling blocks during the interview

Posterscope deploys AI to help brands optimise their OOH hourly

Posterscope deploys AI to help brands optimise their OOH hourly

Posterscope has added an AI-powered feature to its programmatic platform that will allow advertisers to optimise out-of-home advertising on an

Big tech and media activations eclipse startups at SXSW this year

Big tech and media activations eclipse startups at SXSW this year

IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees.

B.Heard "Be heard" by The Garage Soho

B.Heard "Be heard" by The Garage Soho

What better way to provoke national debate than plastering the words "Brexshit? Brexhit?" on a billboard or questioning whether former

Showtime brings 'Twin Peaks' diner to SXSW

Showtime brings 'Twin Peaks' diner to SXSW

The cable network is promoting the return of the cult classic with coffee and cherry pie.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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