Outdoor Advertising News, Articles & Analysis

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AB InBev: Bud Light will be Budweiser's 'kid brother'

AB InBev: Bud Light will be Budweiser's 'kid brother'

Bud Light will appeal to young drinkers seeking a lower-alcohol beer with a more contemporary image, according to AB InBev,

Vaping brand rapped by ASA for kid-friendly Christmas ads

Vaping brand rapped by ASA for kid-friendly Christmas ads

E-cigarette brand The Vapes has had a trio of billboard ads banned by the Advertising Standards Authority, after the watchdog

Transport for London "Master improvements" by VCCP

Transport for London "Master improvements" by VCCP

, VCCP for Transport for London

Transport for London is continuing its graphic legacy with its first major campaign by VCCP since the agency was appointed

British Heart Foundation to take over The Sun with 'unexpected' ads

British Heart Foundation to take over The Sun with 'unexpected' ads

The British Heart Foundation will take over The Sun with press ads written live in response to editorial coverage in

'This girl can' targets older women with new campaign

'This girl can' targets older women with new campaign

Sport England has set its sights on increasing sports participation among women in their fifties and sixties, with the next

Trump billboard urges businesses to invest in outdoor advertising

Trump billboard urges businesses to invest in outdoor advertising

An ad featuring the gurning face of newly inaugurated US president Donald Trump has appeared on a billboard site in

Dave King eyes OOH domination at Exterion

Dave King eyes OOH domination at Exterion

Exterion Media's new MD will make use of his experience of adapting to the digital world.

Lucozade thinks big in hunt for new senior marketer

Lucozade thinks big in hunt for new senior marketer

Soft drinks company Lucozade Ribena Suntory has taken an unusual approach to finding a new head of marketing by advertising

Coke puts another £4.5m adspend behind Zero Sugar in next stage of campaign

Coke puts another £4.5m adspend behind Zero Sugar in next stage of campaign

Coca-Cola has launched a new campaign for Coke Zero Sugar across TV, outdoor and digital.

Watch: Piccadilly Lights switch off for months of redevelopment

Watch: Piccadilly Lights switch off for months of redevelopment

The iconic Piccadilly Lights were switched off this morning as works begin on a major redevelopment.

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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