Print Advertising News, Articles & Analysis
Read the latest Print Advertising News, Articles & Analysis at Campaignlive UK
The ad watchdog has reversed a decision from May 2015, when it determined a claim by Greenpeace that fracking "won't
An Enid Blyton souvenir and memorabilia shop in Dorset's print ad featuring golliwog characters was accused of racism and has
Belstaff harkens back to when people first mapped the world in its new print advertising campaign.
There is evidence to suggest that brands have gone too far in throwing the newspaper out with the bathwater.
Vodafone will sponsor the London Evening Standard's special late-night edition to celebrate the opening of the night Tube this week.
Trinity Mirror has reported a 42% increase in pretax profit to £66.9m following the purchase of rival publisher Local World
There is a reason "so many have devoted their lives to protecting rhinos, parakeets, kakapos and dolphins", zoologist Mark Carwardine
Andy Pringle, head of performance media at Performics UK, says Twitter can be the glue to draw together different elements
Lorna Tilbian, the City media analyst, has rounded on advertisers to "fall in love with newspapers again" rather than concentrating
It's no great surprise that 89% of Twitter's total ad revenue is coming from mobile advertising, writes Kevin Chase, EMEA
The loss of its marquee account is just the latest blow for one of adland's most celebrated brands. Is there a future for the Chicago stalwart?
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.
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