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ASA overturns ban on Greenpeace fracking ad

ASA overturns ban on Greenpeace fracking ad

The ad watchdog has reversed a decision from May 2015, when it determined a claim by Greenpeace that fracking "won't

Dorset shop rapped by ASA over 'racist' golliwog newspaper ad

Dorset shop rapped by ASA over 'racist' golliwog newspaper ad

An Enid Blyton souvenir and memorabilia shop in Dorset's print ad featuring golliwog characters was accused of racism and has

Belstaff "Here be dragons" by Droga5 London

Belstaff "Here be dragons" by Droga5 London

Belstaff harkens back to when people first mapped the world in its new print advertising campaign.

Do advertisers need to fall in love with print again?

Do advertisers need to fall in love with print again?

There is evidence to suggest that brands have gone too far in throwing the newspaper out with the bathwater.

Vodafone to sponsor Evening Standard's one-off night Tube edition

Vodafone to sponsor Evening Standard's one-off night Tube edition

Vodafone will sponsor the London Evening Standard's special late-night edition to celebrate the opening of the night Tube this week.

Trinity Mirror profit up 42% after Local World deal

Trinity Mirror profit up 42% after Local World deal

Trinity Mirror has reported a 42% increase in pretax profit to £66.9m following the purchase of rival publisher Local World

Don't underrate news brands' ability to deliver

Don't underrate news brands' ability to deliver

There is a reason "so many have devoted their lives to protecting rhinos, parakeets, kakapos and dolphins", zoologist Mark Carwardine

Twitter still has much to offer and advertisers shouldn't overlook it

Twitter still has much to offer and advertisers shouldn't overlook it

Andy Pringle, head of performance media at Performics UK, says Twitter can be the glue to draw together different elements

Media analyst Tilbian urges advertisers to 'fall in love with newspapers again'

Media analyst Tilbian urges advertisers to 'fall in love with newspapers again'

Lorna Tilbian, the City media analyst, has rounded on advertisers to "fall in love with newspapers again" rather than concentrating

Twitter must capitalise on live events like Rio to grow

Twitter must capitalise on live events like Rio to grow

It's no great surprise that 89% of Twitter's total ad revenue is coming from mobile advertising, writes Kevin Chase, EMEA

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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