Radio Advertising News, Articles & Analysis

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Listen up! Why digital audio is set to experience a creative revolution

Listen up! Why digital audio is set to experience a creative revolution

Jo McCrostie, Global's creative director, says we're just at the start of an audio revolution and she has examples to

Row over Brut plug on Radio 4 shows peril of mixing journalism and brands

Row over Brut plug on Radio 4 shows peril of mixing journalism and brands

BBC Today's Garry Richardson told everyone he was speaking to a cricketer, "in conjunction with Brut aftershave who he is

Retail brands help radio post record ad revenues

Retail brands help radio post record ad revenues

Retail advertisers helped commercial radio record its highest-ever ad revenues in 2016, up 5.4% year on year to reach £645.8m.

KitKat "Have a break from Valentines" by J Walter Thompson London

KitKat "Have a break from Valentines" by J Walter Thompson London

, JWT London for Kit Kat

KitKat taps into people's frustration with Valentine's Day in two humorous radio ads.

It is OK to like radio ads

It is OK to like radio ads

Radio ads don't just beat themselves into listeners' heads, people actually like them. Radiocentres' Clare Bowen has the evidence.

London City Airport is in London - but Heathrow is not, ASA decides

London City Airport is in London - but Heathrow is not, ASA decides

The ASA has given the green light to a radio ad for London City Airport which claims that it is

Open University launches major 'What's stopping you?' campaign

Open University launches major 'What's stopping you?' campaign

The Open University is today launching a campaign to highlight its flexibility and life-changing potential that is expected to reach

Top 10 radio ads of 2016

Top 10 radio ads of 2016

Marmite, Dove, Radiocentre, Harvey Nichols and Currys PC World are among the brands behind this year's best radio ads.

Ripping up the radio rulebook: why we need to kill the conventions of radio creativity

Ripping up the radio rulebook: why we need to kill the conventions of radio creativity

Donald Trump's tone throughout the US presidential election campaign has shown the rules of effectiveness have changed, writes Radiocentre's head

Debenhams Christmas ad stars Jennifer Saunders and Ewan McGregor as gifts

Debenhams Christmas ad stars Jennifer Saunders and Ewan McGregor as gifts

Debenhams has launched its Christmas campaign with a high-profile cast providing voiceovers for a series of anthropomorphised gifts.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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