Radio Advertising News, Articles & Analysis
Read the latest Radio Advertising News, Articles & Analysis at Campaignlive UK
Retail advertisers helped commercial radio record its highest-ever ad revenues in 2016, up 5.4% year on year to reach £645.8m.
KitKat taps into people's frustration with Valentine's Day in two humorous radio ads.
Radio ads don't just beat themselves into listeners' heads, people actually like them. Radiocentres' Clare Bowen has the evidence.
The ASA has given the green light to a radio ad for London City Airport which claims that it is
The Open University is today launching a campaign to highlight its flexibility and life-changing potential that is expected to reach
Marmite, Dove, Radiocentre, Harvey Nichols and Currys PC World are among the brands behind this year's best radio ads.
Donald Trump's tone throughout the US presidential election campaign has shown the rules of effectiveness have changed, writes Radiocentre's head
Debenhams has launched its Christmas campaign with a high-profile cast providing voiceovers for a series of anthropomorphised gifts.
UK adspend figures for 2016 have been revised up to 5.2% after a higher-than-expected growth for the first half of
Airbnb chief marketing officer Jonathan Mildenhall has posted an exuberant response on Twitter to the Radiocentre ad appealing to him
Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign.
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.
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