Sponsorship Advertising News, Articles & Analysis

Read the latest Sponsorship Advertising News, Articles & Analysis at Campaignlive UK

Articles: 36 Results
'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following

Wickes strikes eight-figure deal to sponsor Homes programming on Channel 4

Wickes strikes eight-figure deal to sponsor Homes programming on Channel 4

Home improvement retailer Wickes has struck a deal worth at least £10m over three years to succeed British Gas as

Aldi will sponsor Team GB in Tokyo 2020 as it releases new spot

Aldi will sponsor Team GB in Tokyo 2020 as it releases new spot

Aldi is upping its commitment to Team GB, extending its sponsorship from Rio 2016 up to Tokyo 2020.

London deserves a festival that reflects its status

London deserves a festival that reflects its status

We Londoners live in the most creative city on Earth.

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show

Havas confirms King's Cross move

Havas confirms King's Cross move

Havas has confirmed it will be moving all of its London agencies into a single site in King's Cross, after

Injured Neymar tops World Cup valuation league

Injured Neymar tops World Cup valuation league

Neymar, Brazil's injured star striker, was the player with the highest sponsorship value in the UK during the first three

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form

WPP mulls selling Chime shares after JMI deal

WPP mulls selling Chime shares after JMI deal

WPP is considering selling its stake in Chime Communications, after the latter agreed to buy motorsports marketing firm Just Marketing

M&C Saatchi UK revenues rise 8% led by CRM and mobile

M&C Saatchi UK revenues rise 8% led by CRM and mobile

M&C Saatchi has reported revenue of £87.14 million in the first six months of 2013, up 5.2 per cent year