TV Advertising News, Articles & Analysis

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Dole "The process" by 101

Dole "The process" by 101

, 101 for Dole

101 has created a TV, print and digital out of home campaign to support the launch of Dole's new frozen

Moneysupermarket is back with a new ad - and it's zanier than ever

Moneysupermarket is back with a new ad - and it's zanier than ever

Last seen in the 1980s, Skeletor has woken up with an unusual spring in his step and struts down the

Pick of the week: Berocca "Be more Berocca" by J Walter Thompson

Pick of the week: Berocca "Be more Berocca" by J Walter Thompson

Simon Gwynn can't help tapping his toes to the new Berocca ad.

What the industry can learn from the top TV ads of 2016

What the industry can learn from the top TV ads of 2016

The best-performing TV ads share four crucial characteristics that help them stand out from the crowd. Nielsen's Sam Davis and

Dove, Boots and Green Party ads honoured at inaugural casting awards

Dove, Boots and Green Party ads honoured at inaugural casting awards

Unilever's Dove has been honoured for diversity in casting at the first Casting Directors Association Casting Awards in London this

Sloggi "Try my bra" by MullenLowe

Sloggi "Try my bra" by MullenLowe

Sloggi's latest campaign for the Wow bra plays on the brand's reputation for providing "true comfort" in the bodywear category.

Sun Bets "Chelter belter" by Pulse Creative

Sun Bets "Chelter belter" by Pulse Creative

, Pulse Creative for The Sun

The Sun is bringing race-goers at Cheltenham a "Chelter belter", with a week of activity and a new TV ad.

Why Fruit Shoot is shunning 'perfect' children for its first global ad

Why Fruit Shoot is shunning 'perfect' children for its first global ad

Children are under an increasing amount of pressure - and advertising isn't helping, the brand marketing director for Robinson's Fruit

Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign

Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign

Insurance brand SunLife is taking on ubiquitous stereotypes of older people in its first above-the-line campaign.

History of advertising: No 186: Apple's '1984' commercial

History of advertising: No 186: Apple's '1984' commercial

More than three decades after it first overwhelmed viewers with its never before-seen production values and startling storyline, Apple's "1984"

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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