Video Advertising News, Articles & Analysis

Read the latest Video Advertising News, Articles & Analysis at Campaignlive UK

Articles: 648 Results
Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.

IBM, eBay and Sentient Technologies on what AI can really do for advertising

IBM, eBay and Sentient Technologies on what AI can really do for advertising

Artificial Intelligence is set to revolutionise digital advertising, but marketers should always make sure they put business objectives first, an

Nespresso goes big on sustainability credentials in new global campaign

Nespresso goes big on sustainability credentials in new global campaign

After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the

Keeping it real: how TalkTalk is avoiding the pitfalls of 'real people' advertising

Keeping it real: how TalkTalk is avoiding the pitfalls of 'real people' advertising

As TalkTalk launches the next instalment of its campaign celebrating the real lives of an everyday family, marketing director David

Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi

Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi

Simon Gwynn is tickled by the lateral thinking in this attempt to shame teens into responsible driving.

Three "Streaming consciousness" by Gravity Road

Three "Streaming consciousness" by Gravity Road

, Gravity Road for Three

Three has stumbled upon the meeting point of binge-streaming and New Age exercise classes in a new social film from

Honda "Karaoke" by Mcgarrybowen London

Honda "Karaoke" by Mcgarrybowen London

, Mcgarrybowen for Honda

Honda is getting into the karaoke spirit in a new campaign promoting five car models.

No1 Rosemary Water: the drink that definitely doesn't make you age backwards

No1 Rosemary Water: the drink that definitely doesn't make you age backwards

David Spencer-Percival read about the incredible longevity of the people of Acciaroli, southern Italy, and wanted some of their secret

Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign

Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign

Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary."

SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles

SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles

SodaStream has followed its controversial, Game of Thrones-riffing campaign "Shame or glory" with a new spot that depicts present-day humans

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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).