Viral Advertising News, Articles & Analysis

Read the latest Viral Advertising News, Articles & Analysis at Campaignlive UK

Articles: 477 Results
'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following

Brands don't have to be worthy to educate their consumers

Brands don't have to be worthy to educate their consumers

SodaStream's commercial director explains why the brand has used shock tactics to spread its message of ditching plastic bottles.

Booze ads featuring internet memes banned for trivialising alcoholism

Booze ads featuring internet memes banned for trivialising alcoholism

Drink Doctor, which bills itself as "Manchester's cheapest late night alcoholic beverage delivery service", has been rapped by the ads

The YouTube boycott that wasn't

The YouTube boycott that wasn't

GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

After seeing the viral ad, people don't have a taste for the otherworldly drink.

Gotta have it? Why Pepsi's dud could slow the in-house stampede

Gotta have it? Why Pepsi's dud could slow the in-house stampede

After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing

Social media trashes Pepsi's 'tone-deaf' Kendall Jenner ad

Social media trashes Pepsi's 'tone-deaf' Kendall Jenner ad

Spot showing model joining a peace march ignites outrage online.

Facebook continues its video push with shoppable ad format for mobile

Facebook continues its video push with shoppable ad format for mobile

New product, Collection, combines video with product links to drive conversions.

Emma Watson's new fashion Instagram will feature only eco-friendly brands

Emma Watson's new fashion Instagram will feature only eco-friendly brands

Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts

Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI

Squarespace, Budweiser and Audi top Campaign's global creative council picks for Super Bowl LI

Our 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.