Marketing News, Articles & Analysis

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Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.

Renault unveils car of the future at Design Junction

Renault unveils car of the future at Design Junction

Renault's new concept car has made its first UK debut as part of a design lab during Design Junction.

Tackling the laziness: our collective responsibility to women's sport

Tackling the laziness: our collective responsibility to women's sport

A golden summer of women's sport has not shifted the investment gap and not enough big brands are investing, but

Fifa 18 pits Premier League footballers against YouTube gamers

Fifa 18 pits Premier League footballers against YouTube gamers

EA Sports, the gaming company, debuted its new Fifa 18 computer game with a series of matches that were live

Facebook bans Friction Free Shaving's #Shoga ad for 'implied nudity'

Facebook bans Friction Free Shaving's #Shoga ad for 'implied nudity'

Friction Free Shaving's (FFS) first digital campaign has been banned by Facebook because it involves a nude woman, modesty bars

Public Health England reveals new tech-focused marketing strategy

Public Health England reveals new tech-focused marketing strategy

Public Health England has unveiled a three-year strategy up to 2020, which places technology at the heart of its mission

Christmas teen-focused sexual health brief won by Ogilvy

Christmas teen-focused sexual health brief won by Ogilvy

Public Health England has appointed Ogilvy UK to create a digital campaign aimed at encouraging young people to use condoms

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Manchester United executive vice-chairman Ed Woodward told investors he expects Facebook and Amazon to "enter the mix" when the Premier

Vice innovation chief: content must help us be the heroes our tribes need

Vice innovation chief: content must help us be the heroes our tribes need

The progression of digital technology has pulled people into "tribes" that content producers must learn to speak the language of,

Grey wins global Tuborg account after three-way pitch

Grey wins global Tuborg account after three-way pitch

Grey London has won the global ad account for Carlsberg Group-owned lager Tuborg and has been charged with working on

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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).