Marketing News, Articles & Analysis
Read the latest Marketing News, Articles & Analysis at Campaignlive UK
'The Grand Journey' guided customers through a 60-minute live experience that fully immersed them into the drinks' brand story.
The chief marketing officer role is too big, too undefined and too wide-ranging, brands were warned by IBM's tech evangelist.
Diageo grew profits by 25% to £3.6bn in the financial year July 2016 - June 2017, as the collapse in
The San Miguel Experience saw the beer brand using "life rich" individuals and experiences to entertain and inspire guests.
With London preparing to host the World Athletics Championships from next week, Campaign revisits a very different, pre-Brexit Britain. Five
Five years on from London 2012, we take a look back at the brands that were involved in the biggest
Birchbox uses data and word of mouth to curate a subscription service for those who don't usually take an interest
Gurjit Degun selects the week's best advertising and marketing: a British Airways safety video that raises the game and a
Of the 17 brands that were major domestic sponsors of London 2012, ten, including BA, EDF and Sainsbury's, are no
UPS have computers working out routes for their trucks to take mainly right-hand turns, avoiding left turns where possible.
Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.
Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders
Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey
Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London