Marketing News, Articles & Analysis

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On board Bombay Sapphire's multi-sensory virtual train journey

On board Bombay Sapphire's multi-sensory virtual train journey

'The Grand Journey' guided customers through a 60-minute live experience that fully immersed them into the drinks' brand story.

How AI could save the CMO's role, plus more learnings for brands

How AI could save the CMO's role, plus more learnings for brands

The chief marketing officer role is too big, too undefined and too wide-ranging, brands were warned by IBM's tech evangelist.

Brexit bonanza for Diageo as weak pound leads to surge in profits and revenue

Brexit bonanza for Diageo as weak pound leads to surge in profits and revenue

Diageo grew profits by 25% to £3.6bn in the financial year July 2016 - June 2017, as the collapse in

Campaign TV: San Miguel gathers 'life rich' individuals to inspire guests

Campaign TV: San Miguel gathers 'life rich' individuals to inspire guests

The San Miguel Experience saw the beer brand using "life rich" individuals and experiences to entertain and inspire guests.

London 2012: six of the best campaigns five years on

London 2012: six of the best campaigns five years on

With London preparing to host the World Athletics Championships from next week, Campaign revisits a very different, pre-Brexit Britain. Five

Campaign TV: five years on from London's Olympic marketing rush

Campaign TV: five years on from London's Olympic marketing rush

Five years on from London 2012, we take a look back at the brands that were involved in the biggest

Targeting the 'beauty indifferent'

Targeting the 'beauty indifferent'

Birchbox uses data and word of mouth to curate a subscription service for those who don't usually take an interest

Picks of the week: British Airways' funny safety video and Regent Street's summer pop-up

Picks of the week: British Airways' funny safety video and Regent Street's summer pop-up

Gurjit Degun selects the week's best advertising and marketing: a British Airways safety video that raises the game and a

Reclaiming London 2012's marketing promise

Reclaiming London 2012's marketing promise

Of the 17 brands that were major domestic sponsors of London 2012, ten, including BA, EDF and Sainsbury's, are no

A view from Dave Trott: A map isn't real life

A view from Dave Trott: A map isn't real life

UPS have computers working out routes for their trucks to take mainly right-hand turns, avoiding left turns where possible.

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.