Marketing News, Articles & Analysis
Read the latest Marketing News, Articles & Analysis at Campaignlive UK
Channel 4 has quietly launched a campaign to promote the second series of its TV drama Humans, issuing a product
Domino's has hired the chief marketing officer of doomed retailer BHS, Tony Holdway, to replace former sales and marketing director
After a local trial earlier this year, Sainsbury's is introducing a service to more areas of central and south west
Find ways to close the gap between customer desire and corporate reality.
Nationwide's chief marketing officer Sara Bennison shares the advice that has guided her throughout her career.
Is McDonald's recently pulled YouTube channel evidence of a brand and its agency moving beyond their comfort zones?
Brands are becoming more imaginative with their efforts to sell to the selfie generation, writes Iris' planning director.
A lack of flexible working costs the economy up to £62.5bn in wasted talent by failing to facilitate the return
Apple has retained its title as the UK's perceived "coolest" brand, despite growing doubts over the company's ability to innovate.
Pornhub is burnishing its gender equality credentials by offering $25,000 (£19,300) to one woman in the US who wants to
Meet the new breed of Digital Mavericks: the women driving digital development on their own terms.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.
Business Development Director £35000 - £55000 per annum + Pension, bonus, healthcare 25 days hols Stonor, London
UK Sales Manager Commensurate with experience and qualifications 5m Publishing, Sheffield, South Yorkshire
Business Development Director - board position £50-75k plus uncapped commission and other benefits The Jefferson Group, London (Central), London (Greater)