Marketing News, Articles & Analysis

Read the latest Marketing News, Articles & Analysis at Campaignlive UK

Articles: 82094 Results
We don't need 'new' models, we need more brilliant work

We don't need 'new' models, we need more brilliant work

Clients aren't empowered to buy bold work and agencies continue to churn out safe work. says Duke's CEO and co-founder

NatWest and RBS to close 158 branches

NatWest and RBS to close 158 branches

Royal Bank of Scotland, which remains majority-owned by taxpayers, is to close 158 branches across its NatWest and RBS brands.

Ofcom says broadband providers should pay instant compensation for bad service

Ofcom says broadband providers should pay instant compensation for bad service

Broadband customers who experience slow repairs and missed appointments should be compensated automatically without having to go through a claims

Coke marketing chief Marcos de Quinto retires amid leadership shake-up

Coke marketing chief Marcos de Quinto retires amid leadership shake-up

Marcos de Quinto is retiring from Coca-Cola as global chief marketing officer after nearly 35 years with the soft drinks

Why brands must embrace storytelling's 'dark side'

Why brands must embrace storytelling's 'dark side'

Identify what you are against to build narratives that truly resonate with consumers, marketers from Airbnb and Direct Line told

Fanta changes recipe to swerve sugar tax as part of 'biggest shakeup in brand's history'

Fanta changes recipe to swerve sugar tax as part of 'biggest shakeup in brand's history'

Coca-Cola is slashing the sugar content on Fanta and rolling out a new visual design for the brand with an

M&S new ad strategy with Grey will be based on attitude, not age

M&S new ad strategy with Grey will be based on attitude, not age

Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said.

Airbnb's Mildenhall hit outs at Cannes Lions again over lack of 'brown faces' among speakers

Airbnb's Mildenhall hit outs at Cannes Lions again over lack of 'brown faces' among speakers

Jonathan Mildenhall, the chief marketing officer at Airbnb, has hit out again at Cannes Lions organisers for "only three brown

Dave Trott warns marketers are being failed by 'obsequious' ad agencies

Dave Trott warns marketers are being failed by 'obsequious' ad agencies

Brands are still not being challenged to create the best work by "obsequious" advertising agencies, a panel of some of

Advice for anyone adverse to change

Advice for anyone adverse to change

You can't really buy into any change until you fully understand what it means for you personally, writes Sue Unerman.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More