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Channel 4 creates fake product recall and Facebook bot to promote Humans

Channel 4 creates fake product recall and Facebook bot to promote Humans

Channel 4 has quietly launched a campaign to promote the second series of its TV drama Humans, issuing a product

Domino's hires ex-BHS chief marketing officer Tony Holdway

Domino's hires ex-BHS chief marketing officer Tony Holdway

Domino's has hired the chief marketing officer of doomed retailer BHS, Tony Holdway, to replace former sales and marketing director

Sainsbury's rolls out one-hour delivery by bike in inner London

Sainsbury's rolls out one-hour delivery by bike in inner London

After a local trial earlier this year, Sainsbury's is introducing a service to more areas of central and south west

Why 'surprise and delight' is tougher than it sounds for marketers

Why 'surprise and delight' is tougher than it sounds for marketers

Find ways to close the gap between customer desire and corporate reality.

Don't be a casualty of 'tiara syndrome', says Nationwide's CMO

Don't be a casualty of 'tiara syndrome', says Nationwide's CMO

Nationwide's chief marketing officer Sara Bennison shares the advice that has guided her throughout her career.

Is branded content an effective marketing tool?

Is branded content an effective marketing tool?

Is McDonald's recently pulled YouTube channel evidence of a brand and its agency moving beyond their comfort zones?

Selling to the selfie generation: how to build brands with retail influence

Selling to the selfie generation: how to build brands with retail influence

Brands are becoming more imaginative with their efforts to sell to the selfie generation, writes Iris' planning director.

#WorkthatWorks campaign urges industry to tackle 'motherhood penalty'

#WorkthatWorks campaign urges industry to tackle 'motherhood penalty'

A lack of flexible working costs the economy up to £62.5bn in wasted talent by failing to facilitate the return

Apple defies naysayers as UK's 'coolest' brand

Apple defies naysayers as UK's 'coolest' brand

Apple has retained its title as the UK's perceived "coolest" brand, despite growing doubts over the company's ability to innovate.

Pornhub offers money to help women get into science and tech careers

Pornhub offers money to help women get into science and tech careers

Pornhub is burnishing its gender equality credentials by offering $25,000 (£19,300) to one woman in the US who wants to

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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