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Visit Sweden "Sweden on Airbnb" by Forsman & Bodenfors

Visit Sweden "Sweden on Airbnb" by Forsman & Bodenfors

, Forsman & Bodenfors for VisitSweden

Sweden's tourism board lists the entire country on Airbnb in a humorous campaign by Forsman & Bodenfors.

Booze ads featuring internet memes banned for trivialising alcoholism

Booze ads featuring internet memes banned for trivialising alcoholism

Drink Doctor, which bills itself as "Manchester's cheapest late night alcoholic beverage delivery service", has been rapped by the ads

Channel 4 launches annual £1m giveaway

Channel 4 launches annual £1m giveaway

Channel 4 is to introduce a new annual competition offering up £1m in airtime to the best ad campaign idea

How brands bridge the consumer expectation gap

How brands bridge the consumer expectation gap

Rising consumer expectations are a unique point of certainty and brands need to do more to meet this challenge, writes

Eat my slogan: getting the public to swallow pithy political messages

Eat my slogan: getting the public to swallow pithy political messages

The best political slogans capture the zeitgeist and influence campaigns. By the chief executive and founder of London Advertising.

Labour would put culture secretary on Brexit cabinet committee

Labour would put culture secretary on Brexit cabinet committee

Labour has said it would prioritise the needs of the creative industries if it wins next month's general election, after

How will this patchwork of messaging be remembered?

How will this patchwork of messaging be remembered?

Wanting the best of both worlds, DFS goes from bargain sale to quality design and back to bargain sale, writes

Virgin Enterprises MD: Make quick decisions and pinpoint your brand's purpose

Virgin Enterprises MD: Make quick decisions and pinpoint your brand's purpose

Virgin Enterprises' managing director and global head of brand on her approach to work and making a positive difference for

Car brands beware: you could be on a collision course to consumer contempt

Car brands beware: you could be on a collision course to consumer contempt

Could cars be driving towards banking levels of consumer contempt?

Campaign TV: 'transform and unite' are hot topics at Media360

Campaign TV: 'transform and unite' are hot topics at Media360

Speakers at Media360 reflect on this year's theme of transform and unite, highlighting safety, diversity and collaboration between agencies.

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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