Marketing News, Articles & Analysis
Read the latest Marketing News, Articles & Analysis at Campaignlive UK
Clients aren't empowered to buy bold work and agencies continue to churn out safe work. says Duke's CEO and co-founder
Royal Bank of Scotland, which remains majority-owned by taxpayers, is to close 158 branches across its NatWest and RBS brands.
Broadband customers who experience slow repairs and missed appointments should be compensated automatically without having to go through a claims
Marcos de Quinto is retiring from Coca-Cola as global chief marketing officer after nearly 35 years with the soft drinks
Identify what you are against to build narratives that truly resonate with consumers, marketers from Airbnb and Direct Line told
Coca-Cola is slashing the sugar content on Fanta and rolling out a new visual design for the brand with an
Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said.
Jonathan Mildenhall, the chief marketing officer at Airbnb, has hit out again at Cannes Lions organisers for "only three brown
Brands are still not being challenged to create the best work by "obsequious" advertising agencies, a panel of some of
You can't really buy into any change until you fully understand what it means for you personally, writes Sue Unerman.
Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign.
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.
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