Marketing News, Articles & Analysis
Read the latest Marketing News, Articles & Analysis at Campaignlive UK
Ikea has just closed the doors on The Dining Club, an experiential pop-up that was created to speak to people
Land Rover marked the launch of its latest model by breaking the Guinness World Record for the largest Lego structure
This week's account moves include the quarter-billion pound Western Union global media account and Estée Lauder's swapping of UK media
The research shows that award-winning campaigns not backed by sufficient media spend will fail to be truly effective, writes Peter
Agencies and brands came together last night to celebrate the Marketing New Thinking Awards 2016, held in partnership with Sky
The newly-rebranded Snap turns five this week, evolving not only its name, but its core product beyond messaging.
Scandinavian influencer marketing platform Tailify has relocated its headquarters to London.
There is a "worrying" lack of transparency around how brands scoop up, share and use consumer data, according to civil
Real-time marketing like the "Brad is single" work that went viral can propel a brand, writes the vice president, marketing
Online advertising can foster goodwill, emotion and brand engagement like no other media - if done well. But a lot
Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.
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