Marketing News, Articles & Analysis
Read the latest Marketing News, Articles & Analysis at Campaignlive UK
Twitter is reported to have held discussions with tech giant Google and cloud computing company Salesforce about a potential acquisition
Jon Ronson, the author of So You've Been Publicly Shamed, has accused Twitter of "not giving a shit" about what
Island nation Iceland is considering legal action against its British supermarket namesake of the use of its name, the country's
Campaign speaks to Seth Dallaire, vice president of global advertising sales at Amazon, about how brands can use the new
Guardian News & Media has appointed in-house agency specialist Oliver to act as an in-house studio for the membership, marketing
Social video experts at Be On review "Desolation", the latest viral video from Audi R8 and Airbnb.
Standard Life's head of digital marketing explains the importance of having a clear vision.
Brands including Asos and Littlewoods have been getting m-commerce right, says the chief executive officer of Rainey Kelly Campbell Roalfe/Y&R.
As Procter & Gamble goes back to basics to kick-start revenue growth, Campaign asks four leading marketers how best to
Instagram has doubled its advertiser base in the last six months to more than 500,000 advertisers, with the top five
The loss of its marquee account is just the latest blow for one of adland's most celebrated brands. Is there a future for the Chicago stalwart?
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.
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