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Google and Salesforce in takeover talks with Twitter

Google and Salesforce in takeover talks with Twitter

Twitter is reported to have held discussions with tech giant Google and cloud computing company Salesforce about a potential acquisition

Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform

Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform

Jon Ronson, the author of So You've Been Publicly Shamed, has accused Twitter of "not giving a shit" about what

Iceland v Iceland: country may sue supermarket over use of name

Iceland v Iceland: country may sue supermarket over use of name

Island nation Iceland is considering legal action against its British supermarket namesake of the use of its name, the country's

Watch: how brands can use the Amazon Echo

Watch: how brands can use the Amazon Echo

Campaign speaks to Seth Dallaire, vice president of global advertising sales at Amazon, about how brands can use the new

Wins this week: The Guardian, Coty, Honda

Wins this week: The Guardian, Coty, Honda

Guardian News & Media has appointed in-house agency specialist Oliver to act as an in-house studio for the membership, marketing

Audi and Airbnb create a modern-day western for families and millenials

Audi and Airbnb create a modern-day western for families and millenials

Social video experts at Be On review "Desolation", the latest viral video from Audi R8 and Airbnb.

'The real driver should be customers', says Standard Life's Paris

'The real driver should be customers', says Standard Life's Paris

Standard Life's head of digital marketing explains the importance of having a clear vision.

How brands pass their three-second audition on mobile

How brands pass their three-second audition on mobile

Brands including Asos and Littlewoods have been getting m-commerce right, says the chief executive officer of Rainey Kelly Campbell Roalfe/Y&R.

How marketers can find the perfect blend of efficiency and effectiveness

How marketers can find the perfect blend of efficiency and effectiveness

As Procter & Gamble goes back to basics to kick-start revenue growth, Campaign asks four leading marketers how best to

Instagram hits half a million active monthly advertisers

Instagram hits half a million active monthly advertisers

Instagram has doubled its advertiser base in the last six months to more than 500,000 advertisers, with the top five

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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