Marketing News, Articles & Analysis

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Ikea's UK marketing chief: 'Our role is not to be autocratic'

Ikea's UK marketing chief: 'Our role is not to be autocratic'

Ikea has just closed the doors on The Dining Club, an experiential pop-up that was created to speak to people

Land Rover breaks world record for biggest Lego structure in Discovery launch

Land Rover breaks world record for biggest Lego structure in Discovery launch

Land Rover marked the launch of its latest model by breaking the Guinness World Record for the largest Lego structure

Wins this week: Western Union, Estée Lauder, Money.co.uk

Wins this week: Western Union, Estée Lauder, Money.co.uk

This week's account moves include the quarter-billion pound Western Union global media account and Estée Lauder's swapping of UK media

Creativity buys little without investment

Creativity buys little without investment

The research shows that award-winning campaigns not backed by sufficient media spend will fail to be truly effective, writes Peter

In pictures: Celebration time at the New Thinking Awards 2016

In pictures: Celebration time at the New Thinking Awards 2016

Agencies and brands came together last night to celebrate the Marketing New Thinking Awards 2016, held in partnership with Sky

A history of Snap(chat) as it turns five

A history of Snap(chat) as it turns five

The newly-rebranded Snap turns five this week, evolving not only its name, but its core product beyond messaging.

Instagram influencer platform Tailify relocates to UK

Instagram influencer platform Tailify relocates to UK

Scandinavian influencer marketing platform Tailify has relocated its headquarters to London.

Marketers' misuse of data 'worrying', says privacy group

Marketers' misuse of data 'worrying', says privacy group

There is a "worrying" lack of transparency around how brands scoop up, share and use consumer data, according to civil

The story behind Norwegian's 'Brad is single' ad

The story behind Norwegian's 'Brad is single' ad

Real-time marketing like the "Brad is single" work that went viral can propel a brand, writes the vice president, marketing

How clever native makes online advertising work

How clever native makes online advertising work

Online advertising can foster goodwill, emotion and brand engagement like no other media - if done well. But a lot

Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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