Marketing News, Articles & Analysis

Read the latest Marketing News, Articles & Analysis at Campaignlive UK

Articles: 76939 Results
RSPCA "Play with pooch" by Kinetic

RSPCA "Play with pooch" by Kinetic

, Kinetic for RSPCA

RSPCA has created an interactive digital out of home game to encourage more families to adopt abandoned pets.

Piers Morgan wants to 'Make America Great Again' in Paddy Power ad

Piers Morgan wants to 'Make America Great Again' in Paddy Power ad

Paddy Power is trying to drum up UK support for the European team in the Ryder Cup by revealing Piers

One in four people 'actively ignoring' brands on social media

One in four people 'actively ignoring' brands on social media

More than a quarter of people are "actively ignoring" brands on social media, according to a global consumer survey by

Campaign and PRWeek launch Brand Film Festival London to showcase brand storytelling

Campaign and PRWeek launch Brand Film Festival London to showcase brand storytelling

Campaign, alongside sister title PRWeek, has opened entries for a new London festival that celebrates brand storytelling.

The seven steps to creating a culture of effectiveness

The seven steps to creating a culture of effectiveness

Effectiveness is not something that can be stamped on a campaign, but rather the result of a business culture that

Adidas "#MyNeoLabel" by Iris

Adidas "#MyNeoLabel" by Iris

, Iris for Adidas

Adidas is taking personalisation to the next level by inviting sneakerheads to submit clothing designs via Snapchat.

Movers and shakers: Saatchi & Saatchi, Domino's, Group M, Maxus and more

Movers and shakers: Saatchi & Saatchi, Domino's, Group M, Maxus and more

Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.

Apple Music's James Corden spot proves the brand can't help but make watchable ads

Apple Music's James Corden spot proves the brand can't help but make watchable ads

Video ad tech company Unruly reviews "The all-new Apple Music", the latest video from Apple to go viral.

Channel 4 creates fake product recall and Facebook bot to promote Humans

Channel 4 creates fake product recall and Facebook bot to promote Humans

Channel 4 has quietly launched a campaign to promote the second series of its TV drama Humans, issuing a product

Domino's hires ex-BHS chief marketing officer Tony Holdway

Domino's hires ex-BHS chief marketing officer Tony Holdway

Domino's has hired the chief marketing officer of doomed retailer BHS, Tony Holdway, to replace former sales and marketing director

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published