B2B Marketing News, Articles & Analysis

Read the latest B2B Marketing News, Articles & Analysis at Campaignlive UK

Articles: 385 Results
Optimisation: a C-level priority?

Optimisation: a C-level priority?

The speed of digital economic change has created new challenges for the C-suite. How can a business mitigate the risk

China's most valuable brands: Tencent, China Mobile and Alibaba dominate

China's most valuable brands: Tencent, China Mobile and Alibaba dominate

A challenger to Alibaba, a brand marketed by Danone, and an airline feature among ten brands that have broken into

Global viewpoint from Greece

Global viewpoint from Greece

Odysseus sailed for a decade to reach his home of Ithaka after the ten-year Trojan War. Like that odyssey, Greece

Why one social media marketer's secret work weapon is a notebook and pen

Why one social media marketer's secret work weapon is a notebook and pen

Paul Beadle, head of social media and digital communications, Nationwide Building Society explains why the simplicity of pen and pad

Super Bowl 2016: the art of the campaign before the game

Super Bowl 2016: the art of the campaign before the game

With Super Bowl 50 coming up on Sunday 7 February, Marketing looks at the brands that have already broken cover

Andrew Warner Monster

Andrew Warner Monster

Find out who is in Marketing Magazine's Power 100 2015

Find out who is in Marketing Magazine's Power 100 2015

From Uber to Unilever and BMW to Boohoo, the marketers that make up this year's Power 100 are leading the

Case study: Berwin Leighton Paisner - 'A Picture is Worth 76,000 Legal Words'
Case study: Always #LikeAGirl
Why honesty is my secret work weapon

Why honesty is my secret work weapon

Amy Holdsworth, marketing director at Tetley, on why honesty really is the best policy, on a personal level and for

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1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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