B2B Marketing News, Articles & Analysis

Read the latest B2B Marketing News, Articles & Analysis at Campaignlive UK

Articles: 385 Results
Optimisation: a C-level priority?

Optimisation: a C-level priority?

The speed of digital economic change has created new challenges for the C-suite. How can a business mitigate the risk

China's most valuable brands: Tencent, China Mobile and Alibaba dominate

China's most valuable brands: Tencent, China Mobile and Alibaba dominate

A challenger to Alibaba, a brand marketed by Danone, and an airline feature among ten brands that have broken into

Global viewpoint from Greece

Global viewpoint from Greece

Odysseus sailed for a decade to reach his home of Ithaka after the ten-year Trojan War. Like that odyssey, Greece

Why one social media marketer's secret work weapon is a notebook and pen

Why one social media marketer's secret work weapon is a notebook and pen

Paul Beadle, head of social media and digital communications, Nationwide Building Society explains why the simplicity of pen and pad

Super Bowl 2016: the art of the campaign before the game

Super Bowl 2016: the art of the campaign before the game

With Super Bowl 50 coming up on Sunday 7 February, Marketing looks at the brands that have already broken cover

Andrew Warner Monster

Andrew Warner Monster

Find out who is in Marketing Magazine's Power 100 2015

Find out who is in Marketing Magazine's Power 100 2015

From Uber to Unilever and BMW to Boohoo, the marketers that make up this year's Power 100 are leading the

Case study: Berwin Leighton Paisner - 'A Picture is Worth 76,000 Legal Words'
Case study: Always #LikeAGirl
Marketing leaders need to be digital visionaries, not bogged down with technicalities

Marketing leaders need to be digital visionaries, not bogged down with technicalities

The digital terrain is ever-evolving - so evolve with it, says Dominic Grounsell.

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.