Branding News, Articles & Analysis

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Cadbury re-resurrects Tiffin bar after fan-driven social campaign

Cadbury re-resurrects Tiffin bar after fan-driven social campaign

Cadbury is permanently resurrecting its 80 year-old Tiffin bar, a move apparently driven by a consumer-led social media campaign and

Tech giants consolidate status as world's most valuable brands

Tech giants consolidate status as world's most valuable brands

The tech quintet of Google, Apple, Microsoft, Amazon and Facebook have for the first time taken the top five places

Tobacco's unbranding could be a wake-up call for other brands

Tobacco's unbranding could be a wake-up call for other brands

The soon-to-be unbranded tobacco industry is warning that others could suffer a similar fate.

Hope Not Hate "New brand identity" by Blue State Digital

Hope Not Hate "New brand identity" by Blue State Digital

Anti-hate campaign group Hope Not Hate has refreshed its brand in a bid to more effectively confront the resurgence of

Branding might be everywhere, but it's as simple as it ever was

Branding might be everywhere, but it's as simple as it ever was

Beware those trying to over-complicate 'branding', writes the man who first coined the term.

Coke death: Coca-Cola to ditch mid-calorie version as Zero Sugar strategy pays off

Coke death: Coca-Cola to ditch mid-calorie version as Zero Sugar strategy pays off

Coca-Cola is axing Coca-Cola Life, the version of its flagship product made with a mix of sugar and stevia, from

New-look Sunday Times launches ad campaign and Classic FM tie-up

New-look Sunday Times launches ad campaign and Classic FM tie-up

News UK is introducing a new-look Sunday Times this weekend featuring a streamlined design with easier navigation between sections and

H&M to launch upmarket fashion brand Arket with opening of London store

H&M to launch upmarket fashion brand Arket with opening of London store

Retail group H&M is to launch its eighth fashion brand, with plans to open a store in London under the

HSBC improves inclusivity for LGBT account holders

HSBC improves inclusivity for LGBT account holders

HSBC is boosting its diversity credentials via a number of moves, including allowing UK transgender customers to use the honorific

AB InBev to go 100% renewable by 2025

AB InBev to go 100% renewable by 2025

Anheuser-Busch InBev has said it will source 100% of its energy from renewable sources by 2025, an announcement that comes

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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