Branding News, Articles & Analysis

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Articles: 885 Results
Tobacco's unbranding could be a wake-up call for other brands

Tobacco's unbranding could be a wake-up call for other brands

The soon-to-be unbranded tobacco industry is warning that others could suffer a similar fate.

Hope Not Hate "New brand identity" by Blue State Digital

Hope Not Hate "New brand identity" by Blue State Digital

Anti-hate campaign group Hope Not Hate has refreshed its brand in a bid to more effectively confront the resurgence of

Branding might be everywhere, but it's as simple as it ever was

Branding might be everywhere, but it's as simple as it ever was

Beware those trying to over-complicate 'branding', writes the man who first coined the term.

Coke death: Coca-Cola to ditch mid-calorie version as Zero Sugar strategy pays off

Coke death: Coca-Cola to ditch mid-calorie version as Zero Sugar strategy pays off

Coca-Cola is axing Coca-Cola Life, the version of its flagship product made with a mix of sugar and stevia, from

New-look Sunday Times launches ad campaign and Classic FM tie-up

New-look Sunday Times launches ad campaign and Classic FM tie-up

News UK is introducing a new-look Sunday Times this weekend featuring a streamlined design with easier navigation between sections and

H&M to launch upmarket fashion brand Arket with opening of London store

H&M to launch upmarket fashion brand Arket with opening of London store

Retail group H&M is to launch its eighth fashion brand, with plans to open a store in London under the

HSBC improves inclusivity for LGBT account holders

HSBC improves inclusivity for LGBT account holders

HSBC is boosting its diversity credentials via a number of moves, including allowing UK transgender customers to use the honorific

AB InBev to go 100% renewable by 2025

AB InBev to go 100% renewable by 2025

Anheuser-Busch InBev has said it will source 100% of its energy from renewable sources by 2025, an announcement that comes

Britvic launches Robinson's Refresh'd brand for health-conscious on-the-go consumers

Britvic launches Robinson's Refresh'd brand for health-conscious on-the-go consumers

Britvic is launching another Robinsons brand variant dubbed Refresh'd, a ready-to-drink squash made using 100% naturally-sourced ingredients and containing spring

Brewdog U-turn over legal threat to 'Lone Wolf' pub

Brewdog U-turn over legal threat to 'Lone Wolf' pub

The founder of Brewdog has responded to the social media storm surrounding its threat to force a Birmingham pub to

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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