Branding News, Articles & Analysis

Read the latest Branding News, Articles & Analysis at Campaignlive UK

Articles: 905 Results
Bake Off's move to Channel 4 is a feast for commercialism

Bake Off's move to Channel 4 is a feast for commercialism

With the BBC's former ratings darling defecting to Channel 4, the show's public service shackles have been thrown off and

Milk + Poop: inside the nursery brand start-up launched by a former EE marketer

Milk + Poop: inside the nursery brand start-up launched by a former EE marketer

Former EE marketer Anna Greene has launched a "straight-talking", design-led baby brand Milk + Poop this week. She talks to

Thomson starts rebranding its network to TUI

Thomson starts rebranding its network to TUI

Travel company Thomson has kicked off its branding campaign for its name change to TUI.

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit

With the right typeface for your brand, words can speak louder than pictures

With the right typeface for your brand, words can speak louder than pictures

The BBC's introduction of a bespoke typeface shows the broadcaster understands how text can shape a brand's identity, writes the

Vodafone 'not a brand on radar of young' says head of youth sub-brand Voxi

Vodafone 'not a brand on radar of young' says head of youth sub-brand Voxi

Vodafone's decision to create a standalone sub-brand for its youth-focused Voxi was based on the insight that the mother brand

Unilever acquires ethical tea brand Pukka Herbs

Unilever acquires ethical tea brand Pukka Herbs

Unilever has bought organic herbal tea company Pukka Herbs for an undisclosed sum, boosting its organic and environmental credentials.

Lego: how can the business ditch the 'complexity' and hit the reset button?

Lego: how can the business ditch the 'complexity' and hit the reset button?

Lego experienced a fall in global revenues for the first time in a decade, leading the firm to announce job

Magners owner C&C strengthens brand presence with pub deal

Magners owner C&C strengthens brand presence with pub deal

Magners cider and Tennent's lager owner C&C Group is to boost the presence of its brands in British pubs thanks

Subway brand revamp is long overdue, marketing chief admits

Subway brand revamp is long overdue, marketing chief admits

Subway has not kept pace with the evolving expectations of consumers - but a major redevelopment of the chain's 2,500-strong

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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).