Branding News, Articles & Analysis
Read the latest Branding News, Articles & Analysis at Campaignlive UK
The soon-to-be unbranded tobacco industry is warning that others could suffer a similar fate.
Anti-hate campaign group Hope Not Hate has refreshed its brand in a bid to more effectively confront the resurgence of
Beware those trying to over-complicate 'branding', writes the man who first coined the term.
Coca-Cola is axing Coca-Cola Life, the version of its flagship product made with a mix of sugar and stevia, from
News UK is introducing a new-look Sunday Times this weekend featuring a streamlined design with easier navigation between sections and
Retail group H&M is to launch its eighth fashion brand, with plans to open a store in London under the
HSBC is boosting its diversity credentials via a number of moves, including allowing UK transgender customers to use the honorific
Anheuser-Busch InBev has said it will source 100% of its energy from renewable sources by 2025, an announcement that comes
Britvic is launching another Robinsons brand variant dubbed Refresh'd, a ready-to-drink squash made using 100% naturally-sourced ingredients and containing spring
The founder of Brewdog has responded to the social media storm surrounding its threat to force a Birmingham pub to
The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.
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