Consumer Insight News, Articles & Analysis

Read the latest Consumer Insight News, Articles & Analysis at Campaignlive UK

Articles: 38 Results
Morrisons profit up 40% as supermarket 'steers own path'

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit

PayPal next-gen commerce chief: Don't lose the empathy in our tech

PayPal next-gen commerce chief: Don't lose the empathy in our tech

Companies must not let technology cut them off from the human beings that use their products and platforms, PayPal's entrepreneur-in-residence,

Geometry poaches RPM's Tom Moore to head up shopper marketing

Geometry poaches RPM's Tom Moore to head up shopper marketing

Geometry Global has appointed RPM's Tom Moore to the newly-created position of head of shopper marketing.

Tesco, Google and Graze on using data to transform consumer marketing

Tesco, Google and Graze on using data to transform consumer marketing

Speakers from Tesco, Google and snack brand Graze discuss collaboration, programmatic, and how to take advantage of being multichannel.

Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran

Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran

Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas turns up plenty of insights

BuzzFeed cancels Trump advertising

BuzzFeed cancels Trump advertising

BuzzFeed has pulled out of an advertising deal with the Republican Party in the US, describing candidate Donald Trump as

Unruly's Sarah Wood: the tech angel blowing a trumpet for female staff

Unruly's Sarah Wood: the tech angel blowing a trumpet for female staff

The lack of gender diversity in the tech scene is well known but Sarah Wood is blazing a trail for

Sacrifice is the true price of brand purpose

Sacrifice is the true price of brand purpose

It may be a noble act for a company to put its corporate purpose above the drive for profit but

Millennials talk a good game but do they really buy organic or Fairtrade?

Millennials talk a good game but do they really buy organic or Fairtrade?

A survey of buying habits is challenging the stereotype of ethical shoppers and reveals an entire age group continues to

How Fernando Machado is bringing Burger King 'back to greatness'

How Fernando Machado is bringing Burger King 'back to greatness'

As "McWhopper" swoops up trophies this awards season, most recently at D&AD, a look at the man behind the brand's