Content Marketing News, Articles & Analysis

Read the latest Content Marketing News, Articles & Analysis at Campaignlive UK

Articles: 120 Results
Why Jamie Oliver partnered with Jaguar Land Rover to make a car with a kitchen built into it

Why Jamie Oliver partnered with Jaguar Land Rover to make a car with a kitchen built into it

It's like something from Chitty Chitty Bang Bang, but Jamie Oliver's "kitchen car" is about genuinely pushing boundaries, the business's

San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture

San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture

San Miguel is once again championing alternative definitions of wealth with its second annual "Rich list" supplement and campaign.

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Manchester United executive vice-chairman Ed Woodward told investors he expects Facebook and Amazon to "enter the mix" when the Premier

Vice innovation chief: content must help us be the heroes our tribes need

Vice innovation chief: content must help us be the heroes our tribes need

The progression of digital technology has pulled people into "tribes" that content producers must learn to speak the language of,

Pick of the week: Carlsberg founder delivers a TED talk

Pick of the week: Carlsberg founder delivers a TED talk

Simon Gwynn loved the inventiveness of this live execution, in which a hologram of Carlsberg's 19th century founder J. C.

The real reason Carlsberg used holography to put its dead founder on stage

The real reason Carlsberg used holography to put its dead founder on stage

JC Jacobsen, who founded Carlsberg in 1847, took to the stage in Copenhagen in holograph form yesterday to explain why

Snapchat adds Formula One to list of sports partnerships

Snapchat adds Formula One to list of sports partnerships

Ahead of the British Grand Prix this weekend, Formula One has signed a deal with Snapchat to cover upcoming races

Diet Coke launches influencer-led digital series

Diet Coke launches influencer-led digital series

Diet Coke has hired YouTuber Patricia Bright to front Diet Coke Break, a new digital series focusing on themes including

Suzuki adds Channel 4 partnership to existing deal with ITV

Suzuki adds Channel 4 partnership to existing deal with ITV

Suzuki has teamed up with Channel 4 in a content campaign set to star comedian Katherine Ryan and Made in

Etihad sends Kaiser Chiefs frontman Ricky Wilson to Abu Dhabi for 48-hour speed holiday

Etihad sends Kaiser Chiefs frontman Ricky Wilson to Abu Dhabi for 48-hour speed holiday

Abu Dhabi airline Etihad set Ricky Wilson, former coach on The Voice, the challenge of clocking 24 activities in the