Digital Marketing News, Articles & Analysis

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Intrusive social ads should be avoided, experts say

Intrusive social ads should be avoided, experts say

Brands should move away from intrusive ad formats regardless of the options offered by social media platforms, industry experts have

How the smartphone killed conversation

How the smartphone killed conversation

When you get a phone call these days the first assumption may well be that it is a wrong number

Honda launches 'real view' test drive in biggest European content programme

Honda launches 'real view' test drive in biggest European content programme

Honda has launched what it claims to be its biggest-ever European content programme with a "real view" test drive experience.

The big three: Mobile trends for 2017

The big three: Mobile trends for 2017

Adobe's Antoine Barbier pinpoints three key developments in mobile that will dominate 2017 and beyond.

Subway campaign offers cookies for cookies

Subway campaign offers cookies for cookies

Subway is rewarding consumers who accept digital cookies by offering them free edible cookies, in a new online campaign created

Heineken "No more excuses" by Publicis WW and Poke

Heineken "No more excuses" by Publicis WW and Poke

, Poke for Heineken

José Mourinho is at his wits' end in a global digital campaign for Heineken, by Poke, that aims to make

Will brands regret rushing into digital?

Will brands regret rushing into digital?

Have brands that rushed headlong into digital allowed its dazzle to blind them to its shortcomings?

Here's why Nike is ready for the future

Here's why Nike is ready for the future

Nike scores high in areas such as financial fitness and happy staff.

Videos on social media do better in-feed, study finds

Videos on social media do better in-feed, study finds

The best-performing videos on social media are within a user's feed, on silent mode and shorter than 15 seconds, according

Unilever acquires stake in brand-supported game Snatch

Unilever acquires stake in brand-supported game Snatch

Unilever is buying a stake in the brand-supported gaming platform Snatch and has signed Marmite as one of the app's

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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