Digital Marketing News, Articles & Analysis

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Articles: 15036 Results
Fanta creates elevator-crash VR experience and Snapchat-enabled packs for Halloween

Fanta creates elevator-crash VR experience and Snapchat-enabled packs for Halloween

Fanta is launching a virtual reality experience for Halloween, in which an elevator car crashes to the ground, at Thorpe

Battersea Dogs & Cats Home battles Instagram-driven designer breed trend

Battersea Dogs & Cats Home battles Instagram-driven designer breed trend

Battersea Dogs & Cats Home is launching a new campaign with programmatic ads amid an increasingly difficult re-homing market due

Adnams launches spooky Halloween game for Ghost Ship pale ale

Adnams launches spooky Halloween game for Ghost Ship pale ale

Suffolk brewery Adnams has launched a mobile game for Android and iOS to market its best-selling beer, Ghost Ship.

Heinz marks 50 years of 'Beanz Meanz Heinz' with dining bus tour

Heinz marks 50 years of 'Beanz Meanz Heinz' with dining bus tour

Heinz is launching a raft of activity to celebrate half a century since the debut of its famous ad slogan,

John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis's "experimental" approach to in-store experiences has gradually made it bolder, customer experience director Peter Cross told Campaign, as

The trouble with digital media: why the transparency debate is still murky

The trouble with digital media: why the transparency debate is still murky

With $200bn in spending, it was frankly time to stop giving digital media a pass.

Emojis were designed to be a global language - they're not

Emojis were designed to be a global language - they're not

Marketers should follow some basic principles if they don't want to end up all :-(, writes the managing director of

Voxi targets students with 'Endless possibilities' campaign

Voxi targets students with 'Endless possibilities' campaign

Voxi, Vodafone's mobile network aimed at young people, is creating a series of activations at universities to draw to appeal

Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.

Direct Line's drones will be used to rescue people at sea

Direct Line's drones will be used to rescue people at sea

Direct Line and Saatchi & Saatchi London have formed the first partnership making use of its pioneering "Fleetlights" drone technology