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Coke follows McDonald's by axing YouTube show

Coke follows McDonald's by axing YouTube show

Coca-Cola is ditching its weekly UK YouTube shows in favour of a more "nimble" digital content strategy.

Brands are responsible for upholding influencer guidelines

Brands are responsible for upholding influencer guidelines

It is up to brands and marketers to ensure the influencers they work with adhere to the recent guidelines around

Paddy Power launches Cheltenham-themed St Patrick's Day Snapchat filter

Paddy Power launches Cheltenham-themed St Patrick's Day Snapchat filter

In conjunction with the Cheltenham Festival's iconic Gold Cup race which takes place today, Paddy Power is running a Snapchat

Most marketers still don't get mobile

Most marketers still don't get mobile

The majority of marketers feel they still haven't got to grips with how to adequately tap into the way people

How do we decide which decisions to leave in the hands of robots?

How do we decide which decisions to leave in the hands of robots?

Understanding how our brains compare with machines when making split second judgments is crucial.

Kitcatt Nohr and Chemistry to merge into DigitasLBi

Kitcatt Nohr and Chemistry to merge into DigitasLBi

Kitcatt Nohr and Chemistry, the Publicis Groupe direct agencies, are to be integrated into DigitasLBi to create a CRM specialist

Melanie Sykes returns for new Boddingtons campaign

Melanie Sykes returns for new Boddingtons campaign

Anheuser-Busch InBev is reviving the famous partnership between Boddingtons bitter and the TV presenter and model Melanie Sykes.

Ted Baker's global campaign debuts 360º shoppable film

Ted Baker's global campaign debuts 360º shoppable film

For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom,

Why Fruit Shoot is shunning 'perfect' children for its first global ad

Why Fruit Shoot is shunning 'perfect' children for its first global ad

Children are under an increasing amount of pressure - and advertising isn't helping, the brand marketing director for Robinson's Fruit

ITV "#1in2million" by ITV Creative

ITV "#1in2million" by ITV Creative

ITV is celebrating its two million Twitter followers with a song about each of them, with catchy lyrics "you're one

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1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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