Direct Marketing News, Articles & Analysis

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Articles: 3701 Results
Morrisons profit up 40% as supermarket 'steers own path'

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit

Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets

Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets

British retailers are missing out on £3.4bn worth of potential sales due to two-thirds of the contents of virtual shopping

Why influencer marketing is starting to grow up

Why influencer marketing is starting to grow up

Instagram's native feature, indicating when influencers are being paid by a brand, could have drastic implications, writes Born Social's strategy

Tesco introduces contactless Clubcard and joins up with Uber

Tesco introduces contactless Clubcard and joins up with Uber

Tesco has unveiled a series of improvements to its Clubcard loyalty scheme, including a contactless card and improved app.

Vauxhall "First email built from a car" by MRM Meteorite

Vauxhall "First email built from a car" by MRM Meteorite

Vauxhall's Mokka X boasts good Wi-Fi, so to show off this feature MRM Meteorite tasked a writer, designer and coder

Lida promotes Claire Cootes to MD

Lida promotes Claire Cootes to MD

Lida has promoted managing partner Claire Cootes to managing director of its London agency, replacing Jonathan Goodman who has been

Samsung launches Euro CRM review

Samsung launches Euro CRM review

Samsung is reviewing its European CRM business.

Kitcatt Nohr Alexander Shaw founders win Publicis Groupe case

Kitcatt Nohr Alexander Shaw founders win Publicis Groupe case

The founders of Kitcatt Nohr Alexander Shaw have won their case against Publicis Groupe's MMS subsidiary over their 2011 merger

My Media Week: Jonathan Harman, Royal Mail MarketReach

My Media Week: Jonathan Harman, Royal Mail MarketReach

Jonathan Harman, managing director at Royal Mail MarketReach, has spent his media week assessing the results of the "Mailmen" campaign,

ITV hunts creative agency to handle secret project

ITV hunts creative agency to handle secret project

ITV is speaking to advertising and CRM agencies ahead of a pitch for a new service.