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My Media Week: Jonathan Harman, Royal Mail MarketReach

My Media Week: Jonathan Harman, Royal Mail MarketReach

Jonathan Harman, managing director at Royal Mail MarketReach, has spent his media week assessing the results of the "Mailmen" campaign,

ITV hunts creative agency to handle secret project

ITV hunts creative agency to handle secret project

ITV is speaking to advertising and CRM agencies ahead of a pitch for a new service.

Subway campaign offers cookies for cookies

Subway campaign offers cookies for cookies

Subway is rewarding consumers who accept digital cookies by offering them free edible cookies, in a new online campaign created

Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe

Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe

The founders of Kitcatt Nohr Alexander Shaw are suing Publicis Groupe for up to £8.5m over its 2011 purchase of

Wunderman wins big with BT and EE direct marketing account

Wunderman wins big with BT and EE direct marketing account

BT has awarded its consolidated direct marketing and CRM account to Wunderman in one of the biggest account wins in

The year ahead for customer engagement

The year ahead for customer engagement

It's not the tech itself that will prove most interesting but how it helps us to better understand and influence

Virgin Atlantic and Virgin Holidays call CRM review

Virgin Atlantic and Virgin Holidays call CRM review

Virgin Atlantic and sister brand Virgin Holidays are launching their first joint CRM review.

EasyJet set to appoint MRM Meteorite for Euro CRM

EasyJet set to appoint MRM Meteorite for Euro CRM

EasyJet is set to appoint MRM Meteorite to handle its pan-European CRM account, ending an eight-year relationship with Havas Helia.

Customer Engagement Agency of the Year 2016: TMW Unlimited

Customer Engagement Agency of the Year 2016: TMW Unlimited

The high-achiever of the Creston family continued to make its parent proud with a strong all-round year in which the

British consumers love owning loyalty cards... but not using them

British consumers love owning loyalty cards... but not using them

UK shoppers are more likely than those in almost every other country to own loyalty cards, but are among the

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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