Direct Marketing News, Articles & Analysis

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Vauxhall "First email built from a car" by MRM Meteorite

Vauxhall "First email built from a car" by MRM Meteorite

Vauxhall's Mokka X boasts good Wi-Fi, so to show off this feature MRM Meteorite tasked a writer, designer and coder

Lida promotes Claire Cootes to MD

Lida promotes Claire Cootes to MD

Lida has promoted managing partner Claire Cootes to managing director of its London agency, replacing Jonathan Goodman who has been

Samsung launches Euro CRM review

Samsung launches Euro CRM review

Samsung is reviewing its European CRM business.

Kitcatt Nohr Alexander Shaw founders win Publicis Groupe case

Kitcatt Nohr Alexander Shaw founders win Publicis Groupe case

The founders of Kitcatt Nohr Alexander Shaw have won their case against Publicis Groupe's MMS subsidiary over their 2011 merger

My Media Week: Jonathan Harman, Royal Mail MarketReach

My Media Week: Jonathan Harman, Royal Mail MarketReach

Jonathan Harman, managing director at Royal Mail MarketReach, has spent his media week assessing the results of the "Mailmen" campaign,

ITV hunts creative agency to handle secret project

ITV hunts creative agency to handle secret project

ITV is speaking to advertising and CRM agencies ahead of a pitch for a new service.

Subway campaign offers cookies for cookies

Subway campaign offers cookies for cookies

Subway is rewarding consumers who accept digital cookies by offering them free edible cookies, in a new online campaign created

Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe

Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe

The founders of Kitcatt Nohr Alexander Shaw are suing Publicis Groupe for up to £8.5m over its 2011 purchase of

Wunderman wins big with BT and EE direct marketing account

Wunderman wins big with BT and EE direct marketing account

BT has awarded its consolidated direct marketing and CRM account to Wunderman in one of the biggest account wins in

The year ahead for customer engagement

The year ahead for customer engagement

It's not the tech itself that will prove most interesting but how it helps us to better understand and influence

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1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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