Direct Marketing News, Articles & Analysis
Read the latest Direct Marketing News, Articles & Analysis at Campaignlive UK
Jonathan Harman, managing director at Royal Mail MarketReach, has spent his media week assessing the results of the "Mailmen" campaign,
ITV is speaking to advertising and CRM agencies ahead of a pitch for a new service.
Subway is rewarding consumers who accept digital cookies by offering them free edible cookies, in a new online campaign created
The founders of Kitcatt Nohr Alexander Shaw are suing Publicis Groupe for up to £8.5m over its 2011 purchase of
BT has awarded its consolidated direct marketing and CRM account to Wunderman in one of the biggest account wins in
It's not the tech itself that will prove most interesting but how it helps us to better understand and influence
Virgin Atlantic and sister brand Virgin Holidays are launching their first joint CRM review.
EasyJet is set to appoint MRM Meteorite to handle its pan-European CRM account, ending an eight-year relationship with Havas Helia.
The high-achiever of the Creston family continued to make its parent proud with a strong all-round year in which the
UK shoppers are more likely than those in almost every other country to own loyalty cards, but are among the
Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign.
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.
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