Direct Marketing News, Articles & Analysis

Read the latest Direct Marketing News, Articles & Analysis at Campaignlive UK

Articles: 3704 Results
Tesco introduces contactless Clubcard and joins up with Uber

Tesco introduces contactless Clubcard and joins up with Uber

Tesco has unveiled a series of improvements to its Clubcard loyalty scheme, including a contactless card and improved app.

Vauxhall "First email built from a car" by MRM Meteorite

Vauxhall "First email built from a car" by MRM Meteorite

Vauxhall's Mokka X boasts good Wi-Fi, so to show off this feature MRM Meteorite tasked a writer, designer and coder

Lida promotes Claire Cootes to MD

Lida promotes Claire Cootes to MD

Lida has promoted managing partner Claire Cootes to managing director of its London agency, replacing Jonathan Goodman who has been

Samsung launches Euro CRM review

Samsung launches Euro CRM review

Samsung is reviewing its European CRM business.

Kitcatt Nohr Alexander Shaw founders win Publicis Groupe case

Kitcatt Nohr Alexander Shaw founders win Publicis Groupe case

The founders of Kitcatt Nohr Alexander Shaw have won their case against Publicis Groupe's MMS subsidiary over their 2011 merger

My Media Week: Jonathan Harman, Royal Mail MarketReach

My Media Week: Jonathan Harman, Royal Mail MarketReach

Jonathan Harman, managing director at Royal Mail MarketReach, has spent his media week assessing the results of the "Mailmen" campaign,

ITV hunts creative agency to handle secret project

ITV hunts creative agency to handle secret project

ITV is speaking to advertising and CRM agencies ahead of a pitch for a new service.

Subway campaign offers cookies for cookies

Subway campaign offers cookies for cookies

Subway is rewarding consumers who accept digital cookies by offering them free edible cookies, in a new online campaign created

Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe

Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe

The founders of Kitcatt Nohr Alexander Shaw are suing Publicis Groupe for up to £8.5m over its 2011 purchase of

Wunderman wins big with BT and EE direct marketing account

Wunderman wins big with BT and EE direct marketing account

BT has awarded its consolidated direct marketing and CRM account to Wunderman in one of the biggest account wins in

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).