Experiential Marketing News, Articles & Analysis
Read the latest Experiential Marketing News, Articles & Analysis at Campaignlive UK
BMW UK has increased its spend on experiential activity by 50% over the past 12 months.
Mobile network provider Giffgaff is taking over WAH Nails on Peter Street, Soho, London, reviving the salon with a difference
Mexican street food brand Wahaca is celebrating Mexican holiday Day of the Dead with a series of immersive events across
Dating app Bumble is curating a two-day experience to mark the launch of its networking service, Bumble Bizz.
Diamond jewellery retailer Vashi is offering consumers the chance to design and make their own diamond engagement rings in-store.
Heinz is launching a raft of activity to celebrate half a century since the debut of its famous ad slogan,
Sonos has created a large mural of 3D lips in Shoreditch to promote its voice-activated speaker SonosOne.
Pernod Ricard, which owns drinks brands Chivas Regal and Absolut Vodka, is working with renowned photographer Martin Schoeller for an
San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture
San Miguel is once again championing alternative definitions of wealth with its second annual "Rich list" supplement and campaign.
Brands with smaller budgets need to be "fearless" when it comes to sponsorship marketing, Colin O'Toole, marketing manager for the
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