Experiential Marketing News, Articles & Analysis

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Articles: 290 Results
BMW increases UK experiential spend by 50%

BMW increases UK experiential spend by 50%

BMW UK has increased its spend on experiential activity by 50% over the past 12 months.

Giffgaff revives Halloween salon offering hair and make-up sessions

Giffgaff revives Halloween salon offering hair and make-up sessions

Mobile network provider Giffgaff is taking over WAH Nails on Peter Street, Soho, London, reviving the salon with a difference

Wahaca to mark Day of the Dead with festival and morning rave

Wahaca to mark Day of the Dead with festival and morning rave

Mexican street food brand Wahaca is celebrating Mexican holiday Day of the Dead with a series of immersive events across

Bumble to host interactive workshops and wellness sessions

Bumble to host interactive workshops and wellness sessions

Dating app Bumble is curating a two-day experience to mark the launch of its networking service, Bumble Bizz.

Vashi lets consumers design their engagement rings at its new experience-led London store

Vashi lets consumers design their engagement rings at its new experience-led London store

Diamond jewellery retailer Vashi is offering consumers the chance to design and make their own diamond engagement rings in-store.

Heinz marks 50 years of 'Beanz Meanz Heinz' with personalised cans and dining experience bus tour

Heinz marks 50 years of 'Beanz Meanz Heinz' with personalised cans and dining experience bus tour

Heinz is launching a raft of activity to celebrate half a century since the debut of its famous ad slogan,

Sonos creates large 3D lips mural in Shoreditch

Sonos creates large 3D lips mural in Shoreditch

Sonos has created a large mural of 3D lips in Shoreditch to promote its voice-activated speaker SonosOne.

Pernod Ricard partners with Martin Schoeller for Paris Photo

Pernod Ricard partners with Martin Schoeller for Paris Photo

Pernod Ricard, which owns drinks brands Chivas Regal and Absolut Vodka, is working with renowned photographer Martin Schoeller for an

San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture

San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture

San Miguel is once again championing alternative definitions of wealth with its second annual "Rich list" supplement and campaign.

Brands should be 'fearless' in sponsorship marketing

Brands should be 'fearless' in sponsorship marketing

Brands with smaller budgets need to be "fearless" when it comes to sponsorship marketing, Colin O'Toole, marketing manager for the