Integrated Marketing News, Articles & Analysis

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Articles: 406 Results
Iris makes four senior hires as it takes more creative CRM approach

Iris makes four senior hires as it takes more creative CRM approach

Iris is strengthening its CRM proposition by bringing in four big names who will form a specialist customer marketing practice.

John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis's "experimental" approach to in-store experiences has gradually made it bolder, customer experience director Peter Cross told Campaign, as

Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.

Budweiser partners with Uber for biggest responsible drinking campaign to date

Budweiser partners with Uber for biggest responsible drinking campaign to date

Budweiser has teamed up with Uber for the latest iteration of its campaign against drink-driving in the run-up to Christmas.

How Shell is turning sandbags into electricity in Kenya

How Shell is turning sandbags into electricity in Kenya

Energy giant Shell is visiting 50 towns in Kenya with social enterprise GravityLight to spread the word about the technology

Meantime takes London craft beer to the provinces in epic campaign

Meantime takes London craft beer to the provinces in epic campaign

For the last fifteen years, it has been time for a pint, and now it's time to hit the road:

Iris launches new division to bring sports marketing 'out of the 70s'

Iris launches new division to bring sports marketing 'out of the 70s'

Iris Worldwide has launched a dedicated sports marketing division called Iris Sport to move the sector "out of the 1970s".

Hilton launches global TV ad encouraging people to book directly

Hilton launches global TV ad encouraging people to book directly

Hilton Worldwide, the hotel owner, has launched a global campaign encouraging people to book directly instead of using third party

Squarespace makes third Super Bowl showing with live broadcast

Squarespace makes third Super Bowl showing with live broadcast

Comedians Key & Peele star in several improvisational spots that will air before and during the game

Christopher Walken works with a sock puppet in Kia Super Bowl ad

Christopher Walken works with a sock puppet in Kia Super Bowl ad

David & Goliath's 'Walken Closet' is the automaker's seventh in-game ad