Sponsorship Marketing News, Articles & Analysis
Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK
Disney has unveiled a seven-strong plinth of brand partners for this month's release of the latest live action adaptation of
The Chelsea Flower Show has been hit by the loss of several sponsors of its show gardens, in addition to
O2's decision to renew the naming rights for The O2, the London entertainment arena, reflects the importance of the partnership
O2 has renewed the naming rights for The O2, the world's most successful entertainment arena, in a ten-year partnership with
P&G male grooming brand Gillette is getting into the lucrative esports market by sponsoring the Intel Extreme Masters event in
Baileys is withdrawing its sponsorship of the Women's Prize for Fiction, the prize honouring the best novel of the year
Rugby union is in rude health and marketers can ride the wave to target highly affluent consumers in a mainstream
Cadbury has signed a three-year deal to sponsor the Premier League, starting with the 2017/18 season.
The 30-second ad from adam&eveDDB will appear in the first quarter.
Rory McIlroy, Andy Murray and Gareth Bale were the only British sports stars to make it onto the list of
Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign.
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.
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