Sponsorship Marketing News, Articles & Analysis

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Disney partners with Unilever, P&G and Sony for Beauty and the Beast launch

Disney partners with Unilever, P&G and Sony for Beauty and the Beast launch

Disney has unveiled a seven-strong plinth of brand partners for this month's release of the latest live action adaptation of

Chelsea Flower Show loses headline sponsor

Chelsea Flower Show loses headline sponsor

The Chelsea Flower Show has been hit by the loss of several sponsors of its show gardens, in addition to

O2's renewed deal with AEG proves loyalty matters

O2's renewed deal with AEG proves loyalty matters

O2's decision to renew the naming rights for The O2, the London entertainment arena, reflects the importance of the partnership

O2 renews naming rights for The O2 in Greenwich in 10-year deal

O2 renews naming rights for The O2 in Greenwich in 10-year deal

O2 has renewed the naming rights for The O2, the world's most successful entertainment arena, in a ten-year partnership with

Gillette partners with world's biggest esports event company ESL

Gillette partners with world's biggest esports event company ESL

P&G male grooming brand Gillette is getting into the lucrative esports market by sponsoring the Intel Extreme Masters event in

Baileys ends sponsorship with Women's Prize for Fiction

Baileys ends sponsorship with Women's Prize for Fiction

Baileys is withdrawing its sponsorship of the Women's Prize for Fiction, the prize honouring the best novel of the year

6 Nations is a goldmine for targeting affluent consumers

6 Nations is a goldmine for targeting affluent consumers

Rugby union is in rude health and marketers can ride the wave to target highly affluent consumers in a mainstream

Premier League signs up Cadbury as latest sponsor

Premier League signs up Cadbury as latest sponsor

Cadbury has signed a three-year deal to sponsor the Premier League, starting with the 2017/18 season.

Watch: Skittles gets romantic for Super Bowl LI spot

Watch: Skittles gets romantic for Super Bowl LI spot

The 30-second ad from adam&eveDDB will appear in the first quarter.

Roger Federer tops most marketable athletes list as Rory McIlroy claims sixth spot

Roger Federer tops most marketable athletes list as Rory McIlroy claims sixth spot

Rory McIlroy, Andy Murray and Gareth Bale were the only British sports stars to make it onto the list of

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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