Sponsorship Marketing News, Articles & Analysis

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F1 British Grand Prix: what are the brands up to?

F1 British Grand Prix: what are the brands up to?

The news this week may have been dominated by the announcement that Silverstone planned to stop hosting the British Grand

TV sponsorship makes brands appear more successful, research finds

TV sponsorship makes brands appear more successful, research finds

A new study commissioned by Thinkbox has suggested a number of ways that brands benefit from sponsoring popular TV shows.

Channel 4 snaps up McDonald's to sponsor UEFA Women's Euro 2017 coverage

Channel 4 snaps up McDonald's to sponsor UEFA Women's Euro 2017 coverage

Clare Balding will host Channel 4's coverage of Uefa Women's Euro 2017, in which both England and Scotland are bidding

Adidas launches series of running events in London

Adidas launches series of running events in London

Adidas is working with CSM Sport & Entertainment to deliver Adidas City Runs, a series of closed-road running events in

O2 teams up with Snapchat to celebrate tenth anniversary of namesake London venue

O2 teams up with Snapchat to celebrate tenth anniversary of namesake London venue

The O2 is marking ten years since the venue opened with a series of activations, including a Snapchat partnership the

Why did McDonald's call time on its Olympics sponsorship?

Why did McDonald's call time on its Olympics sponsorship?

Three industry experts explain what the decision means for the fast food giant's business and for global sports sponsorship deals.

Inclusivity at the heart of NatWest/ECB partnership

Inclusivity at the heart of NatWest/ECB partnership

NatWest's partnership with the England and Wales Cricket Board underlines a broader shift by the sports marketing industry to create

W&K wins back Honda sponsorship

W&K wins back Honda sponsorship

Honda UK has handed its broadcast sponsorship work back to Wieden & Kennedy after replacing the shop with Karmarama a

Boursin kicks off Film 4 sponsorship

Boursin kicks off Film 4 sponsorship

Boursin, the French soft cheese brand, has agreed a year-long sponsorship deal with Channel 4 to advertise around the 9pm

Snickers and Gay Star News tell LGBT community to 'be who you are'

Snickers and Gay Star News tell LGBT community to 'be who you are'

Snickers has teamed up with Gay Star News in a bid to empower LGBT+ people and persuade them to "be

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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