Sponsorship Marketing News, Articles & Analysis
Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK
The news this week may have been dominated by the announcement that Silverstone planned to stop hosting the British Grand
A new study commissioned by Thinkbox has suggested a number of ways that brands benefit from sponsoring popular TV shows.
Clare Balding will host Channel 4's coverage of Uefa Women's Euro 2017, in which both England and Scotland are bidding
Adidas is working with CSM Sport & Entertainment to deliver Adidas City Runs, a series of closed-road running events in
The O2 is marking ten years since the venue opened with a series of activations, including a Snapchat partnership the
Three industry experts explain what the decision means for the fast food giant's business and for global sports sponsorship deals.
NatWest's partnership with the England and Wales Cricket Board underlines a broader shift by the sports marketing industry to create
Honda UK has handed its broadcast sponsorship work back to Wieden & Kennedy after replacing the shop with Karmarama a
Boursin, the French soft cheese brand, has agreed a year-long sponsorship deal with Channel 4 to advertise around the 9pm
Snickers has teamed up with Gay Star News in a bid to empower LGBT+ people and persuade them to "be
Brands will need to adhere to new standards on advertising which features stereotypical gender roles of characteristics.
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.
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