Sponsorship Marketing News, Articles & Analysis

Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK

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Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.

Renault unveils car of the future at Design Junction

Renault unveils car of the future at Design Junction

Renault's new concept car has made its first UK debut as part of a design lab during Design Junction.

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Manchester United executive vice-chairman Ed Woodward told investors he expects Facebook and Amazon to "enter the mix" when the Premier

Brand partnerships: maintain the momentum

Brand partnerships: maintain the momentum

Too many brands allow their partnerships to quickly fizzle out after the campaign's climax, but there are ways to make

Labour: ban betting firms from sponsoring football shirts

Labour: ban betting firms from sponsoring football shirts

The Labour Party would ban football clubs from signing shirt sponsorship deals with betting brands, deputy leader Tom Watson has

Ovo Energy's CMO on why cycling fans are natural territory for the brand

Ovo Energy's CMO on why cycling fans are natural territory for the brand

As Ovo sponsors the UK's top men's cycling event, the Tour of Britain, the challenger brand's marketer explains why it

Why Target, Heineken and Allstate are betting big on the 'other football'

Why Target, Heineken and Allstate are betting big on the 'other football'

Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.

Five ways brands can capitalise on women's sport

Five ways brands can capitalise on women's sport

The England Women's cricket team's historic victory on Sunday underlines the untapped sponsorship opportunity offered by women's sport.

London 2012: six of the best campaigns five years on

London 2012: six of the best campaigns five years on

With London preparing to host the World Athletics Championships from next week, Campaign revisits a very different, pre-Brexit Britain. Five

F1 British Grand Prix: what are the brands up to?

F1 British Grand Prix: what are the brands up to?

The news this week may have been dominated by the announcement that Silverstone planned to stop hosting the British Grand

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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).