Sponsorship Marketing News, Articles & Analysis

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Inclusivity at the heart of NatWest/ECB partnership

Inclusivity at the heart of NatWest/ECB partnership

NatWest's partnership with the England and Wales Cricket Board underlines a broader shift by the sports marketing industry to create

W&K wins back Honda sponsorship

W&K wins back Honda sponsorship

Honda UK has handed its broadcast sponsorship work back to Wieden & Kennedy after replacing the shop with Karmarama a

Boursin kicks off Film 4 sponsorship

Boursin kicks off Film 4 sponsorship

Boursin, the French soft cheese brand, has agreed a year-long sponsorship deal with Channel 4 to advertise around the 9pm

Snickers and Gay Star News tell LGBT community to 'be who you are'

Snickers and Gay Star News tell LGBT community to 'be who you are'

Snickers has teamed up with Gay Star News in a bid to empower LGBT+ people and persuade them to "be

Disney partners with Unilever, P&G and Sony for Beauty and the Beast launch

Disney partners with Unilever, P&G and Sony for Beauty and the Beast launch

Disney has unveiled a seven-strong plinth of brand partners for this month's release of the latest live action adaptation of

Chelsea Flower Show loses headline sponsor

Chelsea Flower Show loses headline sponsor

The Chelsea Flower Show has been hit by the loss of several sponsors of its show gardens, in addition to

O2's renewed deal with AEG proves loyalty matters

O2's renewed deal with AEG proves loyalty matters

O2's decision to renew the naming rights for The O2, the London entertainment arena, reflects the importance of the partnership

O2 renews naming rights for The O2 in Greenwich in 10-year deal

O2 renews naming rights for The O2 in Greenwich in 10-year deal

O2 has renewed the naming rights for The O2, the world's most successful entertainment arena, in a ten-year partnership with

Gillette partners with world's biggest esports event company ESL

Gillette partners with world's biggest esports event company ESL

P&G male grooming brand Gillette is getting into the lucrative esports market by sponsoring the Intel Extreme Masters event in

Baileys ends sponsorship with Women's Prize for Fiction

Baileys ends sponsorship with Women's Prize for Fiction

Baileys is withdrawing its sponsorship of the Women's Prize for Fiction, the prize honouring the best novel of the year

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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