Sponsorship Marketing News, Articles & Analysis
Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK
O2's decision to renew the naming rights for The O2, the London entertainment arena, reflects the importance of the partnership
O2 has renewed the naming rights for The O2, the world's most successful entertainment arena, in a ten-year partnership with
P&G male grooming brand Gillette is getting into the lucrative esports market by sponsoring the Intel Extreme Masters event in
Baileys is withdrawing its sponsorship of the Women's Prize for Fiction, the prize honouring the best novel of the year
Rugby union is in rude health and marketers can ride the wave to target highly affluent consumers in a mainstream
Cadbury has signed a three-year deal to sponsor the Premier League, starting with the 2017/18 season.
The 30-second ad from adam&eveDDB will appear in the first quarter.
Rory McIlroy, Andy Murray and Gareth Bale were the only British sports stars to make it onto the list of
Budweiser is extending its Christmas partnership with Uber to offer a free ride home on Christmas Eve to both new
Comparethemarket has partnered with Disney to offer two new toys, to mark the first terrestrial showing of animated hit Frozen,
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.
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