Sponsorship Marketing News, Articles & Analysis
Read the latest Sponsorship Marketing News, Articles & Analysis at Campaignlive UK
O2 has signed a five-year extension to its sponsorship of England's rugby team, making it one of world sport's longest-standing
Bagel brand New York Bakery Co has signed a deal to sponsor the NFL's international series in the UK.
Consumers watching Channel 4's "We're the superhumans" ad promoting its Paralympics coverage would be forgiven for mistaking the Olympics as
Channel 4 has struck a new brand partnership with Hotpoint, which will sponsor its weekly magazine show Sunday Brunch.
This year's Olympics showed us that audiences now decide what they want to see and on what device, writes Daniele
A global fundraising campaign which aims to fund 10,000 Brazilian children to attend next week's Paralympics has won the backing
Guinness has extended its title sponsorship of the Pro12, the rugby union championship involving elite teams from Ireland, Scotland, Wales
Coca-Cola, McDonald's and Samsung deserve golds for best use of social at this year's Olympics, writes Zone's client creative director.
The swimmer has drawn the ire of Twitter, the media, and the American and Brazilian public for lying, kind of
Under Armour has cut ties with the couple who caused outrage after posting a video of them killing a bear
Nearly half of employees now suffer from low morale, and 63% of those workers are job hunting
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