Digital media News, Articles & Analysis
Read the latest Digital media News, Articles & Analysis at Campaignlive UK
R/GA has made its first official foray into Germany with the launch of an office in Berlin, with Razorfish's Sascha
Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit
George Osborne is appointed editor of the London Evening Standard, and ITV gives horse-racing fans the chance watch the Cheltenham
Content is the future - but what's the future of content? MediaCom, Yahoo! and an influencer discuss the fight between
The Independent has increased its commercial revenue by 50% year on year since dropping its print product 12 months ago.
How did Google, a company chock-full of so many smart, decent people manage to get itself into such a quagmire?
Advertisers are missing a trick when it comes to the potential of search and need to better understand how their
Pop-ups ads and autoplay videos have been named and shamed as falling beneath acceptable advertising standards as part of an
Spotify is urging brands to better capitalise on the emotional power of music in the moment.
Simon Daglish, ITV's deputy commercial managing director, has questioned the moral compass of brands and said he feels "a bit
Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign.
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.
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