Digital media News, Articles & Analysis

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Walkers Crisps social ad backfires as Lineker snapped with Fred West and Rolf Harris

Walkers Crisps social ad backfires as Lineker snapped with Fred West and Rolf Harris

A social campaign by Walkers Crisps asking fans to submit selfies which are then inserted into a video with ambassador

Ronan Harris: It takes longer to find the female talent

Ronan Harris: It takes longer to find the female talent

Jo Hagger, managing director at Possible UK, interviewed Ronan Harris, vice-president and managing director of the UK and Ireland at

This Girl Can marketer Tanya Joseph named chair at The Pool

This Girl Can marketer Tanya Joseph named chair at The Pool

Tanya Joseph, the former director of business partnerships at Sport England who engineered the "The girl can" campaign, has joined

Amazon adds live TV channels to Prime Video service

Amazon adds live TV channels to Prime Video service

Amazon is upping the ante against Netflix and other competitors by introducing the option to subscribe to live TV channels

Media360 audience crowns radio the king of media

Media360 audience crowns radio the king of media

In an incredibly tight contest, radio pipped TV to be named the channel most capable of building and amplifying brand

Twitter co-founder Biz Stone returns

Twitter co-founder Biz Stone returns

Twitter's co-founder, Biz Stone, is returning to the social media company after six years in a newly-created role focusing on

Is it ethical for media owners to target people by emotion?

Is it ethical for media owners to target people by emotion?

Facebook is under fire after a newspaper probe but, arguably, this tactic isn't new.

No end in sight for TV vs YouTube battle

No end in sight for TV vs YouTube battle

Barb accreditation would give YouTube much-needed clout, but measurement is only part of the story.

Local news brands offer advertisers a trusted platform

Local news brands offer advertisers a trusted platform

Local news brands are a clear alternative to the opacity and uncertainty of blind programmatic buying of digital. By the

Snapchat parent shares plunge after debut earnings

Snapchat parent shares plunge after debut earnings

Snapchat owner Snap's shares took a dive after the company reported a $2.21bn (£1.71bn) net loss in its first earnings

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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