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Advertisers can now target YouTube ads with data from Google Accounts

Advertisers can now target YouTube ads with data from Google Accounts

In recognition that 50% of views are now coming through mobile, YouTube has announced changes it claims will allow advertisers

2017 will wake us up to the distorted reality of social media

2017 will wake us up to the distorted reality of social media

Last year vividly demonstrated how social media can be used to distort reality and foster extremism, writes Simon Pont.

The year ahead for digital agencies is set to be Darwinian

The year ahead for digital agencies is set to be Darwinian

If last year taught us anything, it is that we need to cater to filter bubbles and that authenticity is

User experience will become more essential than ever in 2017

User experience will become more essential than ever in 2017

No longer restricted to just what is on-screen, UX will become central to creating a seamless customer experience across digital

Guardian US boss Eamonn Store to leave

Guardian US boss Eamonn Store to leave

Eamonn Store, the chief executive of Guardian US, is stepping down.

Hubert Burda buys Radio Times owner Immediate Media

Hubert Burda buys Radio Times owner Immediate Media

Hubert Burda Media has bought Radio Times owner Immediate Media from its private equity owner Exponent and Media.

Twitter's head of mobile EMEA departs

Twitter's head of mobile EMEA departs

Ross Sheil, the head of mobile for Twitter in EMEA, has left without a job to go to.

Former IAB boss Guy Phillipson joins iCrossing as first UK chairman

Former IAB boss Guy Phillipson joins iCrossing as first UK chairman

Ex-Internet Advertising Bureau chief executive Guy Phillipson is joining Hearst-owned digital marketing agency iCrossing as its UK chairman.

Publishers can legally track ad-blocking users under EU rules

Publishers can legally track ad-blocking users under EU rules

Online publishers will be allowed to legally withhold access to users who use ad-blocking software, under new measures proposed by

Yahoo to rename rump company to Altaba after Verizon sale completes

Yahoo to rename rump company to Altaba after Verizon sale completes

Yahoo has said it will change its name to Altaba, assuming the pending $4.8bn (£3.95bn) sale of its core internet

How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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