Digital media News, Articles & Analysis

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Intrusive social ads should be avoided, experts say

Intrusive social ads should be avoided, experts say

Brands should move away from intrusive ad formats regardless of the options offered by social media platforms, industry experts have

Gumtree relaunch boosts users by 24%

Gumtree relaunch boosts users by 24%

Gumtree is on track to achieve its aim of becoming the biggest British digital brand in the UK after a

Mobile creates a greater sense of urgency in marketing

Mobile creates a greater sense of urgency in marketing

Nestlé UK's business unit head for Kit Kat and biscuits explains what marketers should know ahead of Mobile World Congress

Ad fraud solutions need to be mobile-first

Ad fraud solutions need to be mobile-first

Ahead of Mobile World Congress in Barcelona, M&C Saatchi Mobile's EMEA managing director issues a warning about tackling ad fraud.

The genie is out of the bottle with mobile advertising

The genie is out of the bottle with mobile advertising

Group M's chief digital officer explains what marketers should pay attention to ahead of next week's Mobile World Congress in

UK ad-blocking levels stabilise at 22%

UK ad-blocking levels stabilise at 22%

IAB and YouGov believe the proportion of British adults who use the internet and are currently using ad-blocking software has

Google, Facebook and the rest of the digital kids are growing up

Google, Facebook and the rest of the digital kids are growing up

It's time for young digital upstarts, Google, Facebook and their like to grow up, take responsibility and get regulated, says

WhatsApp Status delivers another 'kick in the teeth' for Snapchat

WhatsApp Status delivers another 'kick in the teeth' for Snapchat

Facebook has been steadily incorporating more Snapchat-like features into its platforms. The latest, WhatsApp Status, could seriously limit Snapchat's growth

News brands should seek inspiration from the music industry's bet on streaming

News brands should seek inspiration from the music industry's bet on streaming

Newspaper groups battling to agree on joint ad sales should look at how record labels dealt with digital disruption, says

Google submits YouTube to Media Ratings Council audit

Google submits YouTube to Media Ratings Council audit

Google has committed to having YouTube's metrics audited by the Media Rating Council.

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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