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R/GA makes German debut with opening of Berlin office

R/GA makes German debut with opening of Berlin office

R/GA has made its first official foray into Germany with the launch of an office in Berlin, with Razorfish's Sascha

Advertising aligned with news media '85% more likely to attract new customers'

Advertising aligned with news media '85% more likely to attract new customers'

Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit

Things we like: The enduring power of newspaper brands and ITV's VR experience

Things we like: The enduring power of newspaper brands and ITV's VR experience

George Osborne is appointed editor of the London Evening Standard, and ITV gives horse-racing fans the chance watch the Cheltenham

The future of content: the agency, the media owner and the influencer

The future of content: the agency, the media owner and the influencer

Content is the future - but what's the future of content? MediaCom, Yahoo! and an influencer discuss the fight between

Independent posts growth a year after print closure

Independent posts growth a year after print closure

The Independent has increased its commercial revenue by 50% year on year since dropping its print product 12 months ago.

Context is crucial when considering ads on Google

Context is crucial when considering ads on Google

How did Google, a company chock-full of so many smart, decent people manage to get itself into such a quagmire?

Brands missing out as impatient consumers click-off, claims Google

Brands missing out as impatient consumers click-off, claims Google

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their

Coalition for Better Ads sign up to improve advertising standards

Coalition for Better Ads sign up to improve advertising standards

Pop-ups ads and autoplay videos have been named and shamed as falling beneath acceptable advertising standards as part of an

Spotify urges brands to embrace 'streaming state of mind'

Spotify urges brands to embrace 'streaming state of mind'

Spotify is urging brands to better capitalise on the emotional power of music in the moment.

ITV's Daglish: Brands falling short morally over internet ads

ITV's Daglish: Brands falling short morally over internet ads

Simon Daglish, ITV's deputy commercial managing director, has questioned the moral compass of brands and said he feels "a bit

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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