Magazines News, Articles & Analysis

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Articles: 81 Results
Advertising aligned with news media '85% more likely to attract new customers'

Advertising aligned with news media '85% more likely to attract new customers'

Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit

Haymarket invests £50m to launch car business Haymarket Automotive

Haymarket invests £50m to launch car business Haymarket Automotive

Haymarket Media Group is to invest £50m over the next three years and create more than 100 jobs in a

Things we like: The enduring power of newspaper brands and ITV's VR experience

Things we like: The enduring power of newspaper brands and ITV's VR experience

George Osborne is appointed editor of the London Evening Standard, and ITV gives horse-racing fans the chance watch the Cheltenham

My Media Week: Rakesh Patel, Auto Trader

My Media Week: Rakesh Patel, Auto Trader

Rakesh Patel, commercial director, digital at Auto Trader, experiences a high octane week ahead of the new car plate change

Monocle, at ten, looks to Asia for growth

Monocle, at ten, looks to Asia for growth

Ten years in, Tyler Brûlé continues to evolve Monocle by instinct, taste and opportunity, spurning social media in favour of

Hearst's Tracy Yaverbaun chooses board of directors as secret work weapon

Hearst's Tracy Yaverbaun chooses board of directors as secret work weapon

Tracy Yaverbaun explains why she created her own board of directors to gain control of her life.

Jamie to relaunch as taller magazine targeting 'urban female foodies'

Jamie to relaunch as taller magazine targeting 'urban female foodies'

Hearst has unveiled a new look for Jamie Oliver's monthly magazine since picking up the content publishing account last year.

Can you find the women in these 'Where's Waldo'-style posters of Egyptian workplaces?

Can you find the women in these 'Where's Waldo'-style posters of Egyptian workplaces?

United Nations campaign from DDB uses a children's game to make an eloquent point about the country's gender disparity.

Condé Nast Brides appoints Haymarket to deliver luxury bridal show

Condé Nast Brides appoints Haymarket to deliver luxury bridal show

Brides magazine's sixth show will be delivered by international specialist media and events company, Haymarket Media Group.

Watch: Inside the Good Housekeeping Institute for magazine's 95th anniversary

Watch: Inside the Good Housekeeping Institute for magazine's 95th anniversary

Good Housekeeping celebrates its 95th anniversary this month, alongside success in the latest ABCs. Campaign visited the Good Housekeeping Institute

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1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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