Mobile media News, Articles & Analysis

Read the latest Mobile media News, Articles & Analysis at Campaignlive UK

Articles: 29 Results
'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following

Facebook profits rise 70% as it hits 2bn monthly users

Facebook profits rise 70% as it hits 2bn monthly users

Facebook's ad revenue surged by almost 50% year on year in the second quarter of 2017 to $9.2bn (£7bn), as

My Media Week: Libby Robinson, M&C Saatchi Mobile

My Media Week: Libby Robinson, M&C Saatchi Mobile

We join Libby Robinson, EMEA managing director, M&C Saatchi Mobile, as the industry marks ten years since the original iPhone

Media360 audience crowns radio the king of media

Media360 audience crowns radio the king of media

In an incredibly tight contest, radio pipped TV to be named the channel most capable of building and amplifying brand

Twitter launches pre-roll ads on Periscope videos

Twitter launches pre-roll ads on Periscope videos

Twitter will begin running pre-roll ads on its video streaming service Periscope in a bid to boost ad revenue.

Spotify urges brands to embrace 'streaming state of mind'

Spotify urges brands to embrace 'streaming state of mind'

Spotify is urging brands to better capitalise on the emotional power of music in the moment.

Vice boss Shane Smith hits out at media and mobile companies for 'road-blocking' progress

Vice boss Shane Smith hits out at media and mobile companies for 'road-blocking' progress

Legacy businesses are continually putting up barriers to innovation in the distribution of video content, despite a widespread acceptance of

Should this be the last ever Mobile World Congress?

Should this be the last ever Mobile World Congress?

"Mobile" is no longer about just the mobile phone and neither is Mobile World Congress, writes Manning Gottlieb OMD's head

Just Eat: voice technology will make your phone as good as a human

Just Eat: voice technology will make your phone as good as a human

Voice input and artificial intelligence are close to being able to offer users an experience as seamless as visiting a

Apps, messaging and location are three growth drivers for mobile marketers

Apps, messaging and location are three growth drivers for mobile marketers

Three is a magic number, especially for mobile trends in 2017, says Adobe's director of product management.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).