Mobile media News, Articles & Analysis

Read the latest Mobile media News, Articles & Analysis at Campaignlive UK

Articles: 26 Results
Media360 audience crowns radio the king of media

Media360 audience crowns radio the king of media

In an incredibly tight contest, radio pipped TV to be named the channel most capable of building and amplifying brand

Twitter launches pre-roll ads on Periscope videos

Twitter launches pre-roll ads on Periscope videos

Twitter will begin running pre-roll ads on its video streaming service Periscope in a bid to boost ad revenue.

Spotify urges brands to embrace 'streaming state of mind'

Spotify urges brands to embrace 'streaming state of mind'

Spotify is urging brands to better capitalise on the emotional power of music in the moment.

Vice boss Shane Smith hits out at media and mobile companies for 'road-blocking' progress

Vice boss Shane Smith hits out at media and mobile companies for 'road-blocking' progress

Legacy businesses are continually putting up barriers to innovation in the distribution of video content, despite a widespread acceptance of

Should this be the last ever Mobile World Congress?

Should this be the last ever Mobile World Congress?

"Mobile" is no longer about just the mobile phone and neither is Mobile World Congress, writes Manning Gottlieb OMD's head

Just Eat: voice technology will make your phone as good as a human

Just Eat: voice technology will make your phone as good as a human

Voice input and artificial intelligence are close to being able to offer users an experience as seamless as visiting a

Apps, messaging and location are three growth drivers for mobile marketers

Apps, messaging and location are three growth drivers for mobile marketers

Three is a magic number, especially for mobile trends in 2017, says Adobe's director of product management.

A phone innovation Alexander Bell would approve of

A phone innovation Alexander Bell would approve of

While mobile develops at break-neck speeds, Itaru Sasaki's "wind phone" reminds us to slow down and remember what makes communication

Facebook introduces TV app

Facebook introduces TV app

Facebook is launching an app that allows users to watch videos on its site on a TV.

Snapchat reveals $500m loss in IPO filing

Snapchat reveals $500m loss in IPO filing

Snap Inc, the owner of Snapchat, has just made its initial public offering public the intention of raising $3bn (£2.4bn)

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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