Mobile media News, Articles & Analysis
Read the latest Mobile media News, Articles & Analysis at Campaignlive UK
Location-based marketing combines the best of online and offline, of narrowcast and broadcast, of the real world and the virtual
American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses
The "mobilisation" of society has had impacts much deeper and more profound than most marketers have so far realised, Mondelez's
A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following
Facebook's ad revenue surged by almost 50% year on year in the second quarter of 2017 to $9.2bn (£7bn), as
We join Libby Robinson, EMEA managing director, M&C Saatchi Mobile, as the industry marks ten years since the original iPhone
In an incredibly tight contest, radio pipped TV to be named the channel most capable of building and amplifying brand
Twitter will begin running pre-roll ads on its video streaming service Periscope in a bid to boost ad revenue.
Spotify is urging brands to better capitalise on the emotional power of music in the moment.
Legacy businesses are continually putting up barriers to innovation in the distribution of video content, despite a widespread acceptance of
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