Mobile media News, Articles & Analysis
Read the latest Mobile media News, Articles & Analysis at Campaignlive UK
Brands are becoming more imaginative with their efforts to sell to the selfie generation, writes Iris' planning director.
Online media consumption among 15- to 34-year-olds has reached a "tipping point" this year, according to the IPA's latest TouchPoints
The brand's largest social campaign ever recieved its highest level of engagement with Facebook Live
Publicis London has launched an iPhone app - the first to feature interactive live video footage - for the homelessness
The Museum of London has launched an iPhone app that enables users to access its extensive art and photographic images
Marvellous has utilised mobile and digital media in its new work for the Royal Navy in a bid to motivate
Meet the new breed of Digital Mavericks: the women driving digital development on their own terms.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.
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