Mobile media News, Articles & Analysis

Read the latest Mobile media News, Articles & Analysis at Campaignlive UK

Articles: 7 Results
Selling to the selfie generation: how to build brands with retail influence

Selling to the selfie generation: how to build brands with retail influence

Brands are becoming more imaginative with their efforts to sell to the selfie generation, writes Iris' planning director.

'Tipping point' reached in 2016 as millennials shift to online media, says IPA

'Tipping point' reached in 2016 as millennials shift to online media, says IPA

Online media consumption among 15- to 34-year-olds has reached a "tipping point" this year, according to the IPA's latest TouchPoints

How Coca-Cola targeted teens during the 2016 Olympic Games

How Coca-Cola targeted teens during the 2016 Olympic Games

The brand's largest social campaign ever recieved its highest level of engagement with Facebook Live

Pets at Home "DreamScanner" by Krow
Depaul UK 'iHobo' by Publicis London

Depaul UK 'iHobo' by Publicis London

, Publicis London for Depaul UK

Publicis London has launched an iPhone app - the first to feature interactive live video footage - for the homelessness

Museum of London 'StreetMuseum' by Brothers and Sisters

Museum of London 'StreetMuseum' by Brothers and Sisters

The Museum of London has launched an iPhone app that enables users to access its extensive art and photographic images

Royal Navy Engineer Officer Challenge by Marvellous

Royal Navy Engineer Officer Challenge by Marvellous

, Marvellous for COI/Royal Navy

Marvellous has utilised mobile and digital media in its new work for the Royal Navy in a bid to motivate

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published