National Press News, Articles & Analysis
Read the latest National Press News, Articles & Analysis at Campaignlive UK
Facing a crisis, publishers need to club together to survive.
If the path facing news brands wasn't already perilous enough, further stumbling blocks in the form of Brexit and fake
The Daily Mail has pulled out of an industry-wide plan to pool newspaper ad sales, dealing a major blow to
Eamonn Store, the chief executive of Guardian US, is stepping down.
The Sun set aside £8.1m in rebates and discounts for advertisers last year, according to the accounts of its operating
Alison Dolan, the deputy managing director for Sky Business, has become News UK's chief strategy officer.
Roy Greenslade will stop writing his media blog for The Guardian, which has been running for ten years.
The Sun is trying to appeal to a wider market for its £9.50 holidays campaign, as well as using sister
The Sun has reported a £62.8m loss in pre-tax profit in 2016 because of a fall in ad revenue and
The Telegraph is growing its programmatic ad trading team four-fold.
Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.
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