National Press News, Articles & Analysis

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Watch: How Evening Standard's food festival is 'natural progression' for the brand

Watch: How Evening Standard's food festival is 'natural progression' for the brand

The London Evening Standard's upcoming food festival in June is a "natural progression" for the newsbrand, parent ESI's strategy chief

Evening Standard launches month-long food festival

Evening Standard launches month-long food festival

The London Evening Standard is launching the UK's biggest food festival with a month-long programme of events sponsored by Westfield,

How can we restore faith in programmatic for brands?

How can we restore faith in programmatic for brands?

We urgently need more transparency and an industry-wide standard that creates a fair system.

Brands accused of funding terror groups through online ads

Brands accused of funding terror groups through online ads

Global brands are reportedly funding Islamic extremists, pornographers and white supremacists by unwittingly advertising on their websites.

I shall say it loud and clear: print will never die

I shall say it loud and clear: print will never die

No smart brand should ignore the rich reader engagement print offers and opt for a pop-up ad.

Phew what a scorcher! David Hockney redesigns The Sun's masthead

Phew what a scorcher! David Hockney redesigns The Sun's masthead

David Hockney has redesigned The Sun's masthead for a one-off edition of the red-top tabloid.

Can press chiefs save joint ad sales plan?

Can press chiefs save joint ad sales plan?

After the exit of DMGT, the remaining four players must now think hard about the next step in their joint

There's no time to waste if we want to save the news

There's no time to waste if we want to save the news

Nothing should be more important for the commercial media industry in 2017 than the future of the news business.

Fake news may drive views but media owners must protect the facts

Fake news may drive views but media owners must protect the facts

Publishers that call themselves premium news sources must now prove they can sort the fake news from the facts.

Guardian 'considers' launching tabloid format and printing deal with News UK

Guardian 'considers' launching tabloid format and printing deal with News UK

The Guardian is considering becoming a tabloid and outsourcing printing to rival News UK, according to reports.

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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