National Press News, Articles & Analysis

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Guardian sets 'unusual' precedent with Rubicon Project lawsuit

Guardian sets 'unusual' precedent with Rubicon Project lawsuit

The Guardian's lawsuit against ad tech vendor Rubicon Project on the grounds of undisclosed fees charged to advertisers is unusual

Advertising aligned with news media '85% more likely to attract new customers'

Advertising aligned with news media '85% more likely to attract new customers'

Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit

Guardian tells staff to prepare for compulsory job cuts

Guardian tells staff to prepare for compulsory job cuts

The 1,500 staff at The Guardian and The Observer have been warned that some of their jobs will be lost

'Noisy' Osborne appointment welcomed by Standard commercial chief

'Noisy' Osborne appointment welcomed by Standard commercial chief

The commercial managing director of ESI Media has described the surprise hiring of politician George Osborne as editor of the

Guardian chief David Pemsel reveals venture arm investments

Guardian chief David Pemsel reveals venture arm investments

Guardian Media Group has invested in a mobile video advertising start-up called Vidsy, as well as a fund led by

Pete Picton to depart Mirror Online

Pete Picton to depart Mirror Online

Pete Picton, the editorial director of the Mirror Online, is leaving in September to study for a masters degree.

NYT's Dean Baquet on Trump at SXSW: 'We are preparing for the story of the generation'

NYT's Dean Baquet on Trump at SXSW: 'We are preparing for the story of the generation'

Trump's presidential win is reenergizing the newsroom, said the executive editor at SXSW.

Financial Times launches online advertising charter

Financial Times launches online advertising charter

The Financial Times has launched a commercial charter for its advertisers to guarantee online viewability, brand safety and pricing, and

Radio Times editor Ben Preston joins The Sunday Times

Radio Times editor Ben Preston joins The Sunday Times

Radio Times editor Ben Preston is returning to the Murdoch fold as an executive editor of The Sunday Times.

Vodafone marketer Lowes: 'I'm a sitting duck'

Vodafone marketer Lowes: 'I'm a sitting duck'

Katrina Lowes, head of marketing at Vodafone Global Enterprise, revealed the pressures of trying to build a long-term brand while

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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