National Press News, Articles & Analysis

Read the latest National Press News, Articles & Analysis at Campaignlive UK

Articles: 123 Results
Publishers struggle to agree a way out of the gloom

Publishers struggle to agree a way out of the gloom

Facing a crisis, publishers need to club together to survive.

Fake news and Brexit put news brands in peril

Fake news and Brexit put news brands in peril

If the path facing news brands wasn't already perilous enough, further stumbling blocks in the form of Brexit and fake

Daily Mail pulls out of joint newspaper ad sales initiative Project Rio

Daily Mail pulls out of joint newspaper ad sales initiative Project Rio

The Daily Mail has pulled out of an industry-wide plan to pool newspaper ad sales, dealing a major blow to

Guardian US boss Eamonn Store to leave

Guardian US boss Eamonn Store to leave

Eamonn Store, the chief executive of Guardian US, is stepping down.

The Sun reveals 2016 rebates and discounts topped £8m

The Sun reveals 2016 rebates and discounts topped £8m

The Sun set aside £8.1m in rebates and discounts for advertisers last year, according to the accounts of its operating

Sky's Alison Dolan named News UK chief strategy officer

Sky's Alison Dolan named News UK chief strategy officer

Alison Dolan, the deputy managing director for Sky Business, has become News UK's chief strategy officer.

Guardian's Greenslade to stop writing media blog

Guardian's Greenslade to stop writing media blog

Roy Greenslade will stop writing his media blog for The Guardian, which has been running for ten years.

The Sun creates targeted push for £9.50 holidays campaign

The Sun creates targeted push for £9.50 holidays campaign

The Sun is trying to appeal to a wider market for its £9.50 holidays campaign, as well as using sister

The Sun reports £62.8m pre-tax loss

The Sun reports £62.8m pre-tax loss

The Sun has reported a £62.8m loss in pre-tax profit in 2016 because of a fall in ad revenue and

The Telegraph to grow programmatic team after successful header bidding

The Telegraph to grow programmatic team after successful header bidding

The Telegraph is growing its programmatic ad trading team four-fold.

How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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