National Press News, Articles & Analysis
Read the latest National Press News, Articles & Analysis at Campaignlive UK
The Guardian's lawsuit against ad tech vendor Rubicon Project on the grounds of undisclosed fees charged to advertisers is unusual
Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit
The 1,500 staff at The Guardian and The Observer have been warned that some of their jobs will be lost
The commercial managing director of ESI Media has described the surprise hiring of politician George Osborne as editor of the
Guardian Media Group has invested in a mobile video advertising start-up called Vidsy, as well as a fund led by
Pete Picton, the editorial director of the Mirror Online, is leaving in September to study for a masters degree.
Trump's presidential win is reenergizing the newsroom, said the executive editor at SXSW.
The Financial Times has launched a commercial charter for its advertisers to guarantee online viewability, brand safety and pricing, and
Radio Times editor Ben Preston is returning to the Murdoch fold as an executive editor of The Sunday Times.
Katrina Lowes, head of marketing at Vodafone Global Enterprise, revealed the pressures of trying to build a long-term brand while
Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign.
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.
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