Television News, Articles & Analysis
Read the latest Television News, Articles & Analysis at Campaignlive UK
To promote ITV's coverage of Royal Ascot, ITV Creative used the song The Ascot Gavotte from My Fair Lady, with
The organisation is committed to industry-agreed metrics that can also be applied to online platforms.
Channel 4 has appointed Alex Mahon, the chief executive of Foundry, to be the broadcaster's first female chief executive.
However far TV goes down the personalised road it must keep the deal in favour of the public. By Tess
Jay Hunt is stepping down as chief creative officer at Channel 4 and dropped out of the running to replace
ICM Unlimited's director and pollster rates how the main players' reputations have fared in general election campaign so far.
Channel 4 wants to drive more younger viewers to its drama series Ackley Bridge by targeting exclusive content to them
A pair of extended-length advertising programmes shown on local station London Live have been banned after the ads watchdog decided
Channel 4 has teamed up with The Thick Of It creator Armando Iannucci in a campaign to encourage young voters
The BBC will livestream five election specials on Twitter, a first for both channels.
Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).
Digital Communications Officer £28,000 per annum Royal Academy of Engineering, London
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