Television News, Articles & Analysis

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ITV "Ascot Gavotte" by ITV Creative

ITV "Ascot Gavotte" by ITV Creative

, ITV Creative for ITV

To promote ITV's coverage of Royal Ascot, ITV Creative used the song The Ascot Gavotte from My Fair Lady, with

Why our complex TV world still needs Barb

Why our complex TV world still needs Barb

The organisation is committed to industry-agreed metrics that can also be applied to online platforms.

Alex Mahon named new Channel 4 chief

Alex Mahon named new Channel 4 chief

Channel 4 has appointed Alex Mahon, the chief executive of Foundry, to be the broadcaster's first female chief executive.

TV personalisation is as good or bad as the intentions behind it

TV personalisation is as good or bad as the intentions behind it

However far TV goes down the personalised road it must keep the deal in favour of the public. By Tess

Jay Hunt quits Channel 4

Jay Hunt quits Channel 4

Jay Hunt is stepping down as chief creative officer at Channel 4 and dropped out of the running to replace

Reputations matter, so let's tot up the scorecard on a few

Reputations matter, so let's tot up the scorecard on a few

ICM Unlimited's director and pollster rates how the main players' reputations have fared in general election campaign so far.

Channel 4 launches content first with Snapchat

Channel 4 launches content first with Snapchat

Channel 4 wants to drive more younger viewers to its drama series Ackley Bridge by targeting exclusive content to them

London Live rapped for 30-minute, programme-style ads... with their own ad breaks

London Live rapped for 30-minute, programme-style ads... with their own ad breaks

A pair of extended-length advertising programmes shown on local station London Live have been banned after the ads watchdog decided

Channel 4 calls on young adults to 'pop your voting cherry' in innuendo-laden election ad

Channel 4 calls on young adults to 'pop your voting cherry' in innuendo-laden election ad

Channel 4 has teamed up with The Thick Of It creator Armando Iannucci in a campaign to encourage young voters

BBC to livestream five #GE2017 specials on Twitter

BBC to livestream five #GE2017 specials on Twitter

The BBC will livestream five election specials on Twitter, a first for both channels.

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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