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TV adspend forecast to fall in 2017

TV adspend forecast to fall in 2017

UK television adspend is set to fall for the first time since 2012, according to the latest forecast by Zenith.

ITV's Daglish: Brands falling short morally over internet ads

ITV's Daglish: Brands falling short morally over internet ads

Simon Daglish, ITV's deputy commercial managing director, has questioned the moral compass of brands and said he feels "a bit

Netflix wins first Broadcasting Press Guild Award

Netflix wins first Broadcasting Press Guild Award

Netflix won its first Broadcasting Press Guild Award today as The Crown picked up the award for Best Online First/Streaming

David Abraham quits as Channel 4 chief executive after seven years

David Abraham quits as Channel 4 chief executive after seven years

David Abraham is to step down as chief executive of Channel 4 after seven years.

ITV aims to make racing 'mainstream pop culture' with VR content from Cheltenham

ITV aims to make racing 'mainstream pop culture' with VR content from Cheltenham

ITV will promote the broadcast of the Cheltenham Festival this week with the release of a daily virtual reality highlights

Are ITV's results a canary in the coal mine for TV ad market?

Are ITV's results a canary in the coal mine for TV ad market?

Should the wider industry be alarmed by the broadcaster's sudden dip in ad revenues.

The customer is king in Netflix's TV world

The customer is king in Netflix's TV world

The streaming service believes ads hinder the user experience and is sticking to its subscriber model.

ITV "#1in2million" by ITV Creative

ITV "#1in2million" by ITV Creative

ITV is celebrating its two million Twitter followers with a song about each of them, with catchy lyrics "you're one

BT TV and Sport marketer: Challenge your team to think, not just do

BT TV and Sport marketer: Challenge your team to think, not just do

David Stratton, the general manager, marketing at BT TV and Sport, shares his lessons from the career ladder.

21st Century Fox hits back at culture secretary

21st Century Fox hits back at culture secretary

21st Century Fox has accused culture secretary Karen Bradley of using flawed information to base her decision on being "minded

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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