Public Relations News, Articles & Analysis

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Steve Richards: politics is weirder than ever

Steve Richards: politics is weirder than ever

Whatever happens in the Brexit negotiations, we're in for a period of continued volatility, Steve Richards, political columnist and host

Snap election fever: Three political campaigners share their battle stories

Snap election fever: Three political campaigners share their battle stories

When you're working on a political campaign ahead of a snap general election, the stakes are high and time is

Why ice cream sellers' behaviour points to a big Tory election win

Why ice cream sellers' behaviour points to a big Tory election win

Winning elections is not about winning a Cannes Lion, writes the chief executive of London Advertising.

Hyundai and Kia Motors ordered to recall 240,000 cars

Hyundai and Kia Motors ordered to recall 240,000 cars

The South Korean government, acting on a tip-off from an ex-Hyundai employee, has ordered Hyundai and Kia Motors to recall

How a bus helped Benefit Cosmetics gain a 60% share of the UK's £20m eyebrow product market

How a bus helped Benefit Cosmetics gain a 60% share of the UK's £20m eyebrow product market

Even before the launch of its new range of brow products, Benefit Cosmetics owned 50% of the UK's brow-market share

Delta Airways threatens family with jail to get them off flight

Delta Airways threatens family with jail to get them off flight

Another US aeroplane row has seen a family with two young infants booted off a plane for refusing to give

This election is not a battle of equals

This election is not a battle of equals

Whatever your politics there will only be one winner, says the co-founder of Proximity London.

Values blindness led United astray

Values blindness led United astray

United found out what can happen when brands betray their values.

Coalition of chaos: Tory messaging or pollsters' plight?

Coalition of chaos: Tory messaging or pollsters' plight?

Watch the Tories highlight the weakness of "Prime Minister Corbyn", says Martin Boon, director of ICM Unlimited.

EasyJet's Carolyn McCall: when you've done something wrong, apologise

EasyJet's Carolyn McCall: when you've done something wrong, apologise

Being ready and willing to apologise and make amends when mistakes are made is vital to maintaining brand affinity, easyJet's

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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