Public Relations News, Articles & Analysis

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Amazon enters Middle East with Souq.com acquisition

Amazon enters Middle East with Souq.com acquisition

Amazon has made its first foray into the Middle East online retail market after agreeing to buy Souq.com, the region's

Snickers and Gay Star News tell LGBT community to 'be who you are'

Snickers and Gay Star News tell LGBT community to 'be who you are'

Snickers has teamed up with Gay Star News in a bid to empower LGBT+ people and persuade them to "be

Tesco £3.7bn Booker deal opposed by two major investors

Tesco £3.7bn Booker deal opposed by two major investors

Two of Tesco's largest shareholders are trying to stop the supermarket giant buying food wholesaler Booker, having taken issue with

Brewdog U-turn over legal threat to 'Lone Wolf' pub

Brewdog U-turn over legal threat to 'Lone Wolf' pub

The founder of Brewdog has responded to the social media storm surrounding its threat to force a Birmingham pub to

MPs accuse regulators and government of failure to curb junk food marketing

MPs accuse regulators and government of failure to curb junk food marketing

Senior MPs have accused advertising regulators of not doing enough to curb the advertising of junk food and drink to

Brewdog's self-proclaimed 'punk' ethos questioned as it forces pub to change name

Brewdog's self-proclaimed 'punk' ethos questioned as it forces pub to change name

Brewdog, the craft beer company that has a so-called 'punk' attitude to business, has been condemned for forcing a Birmingham

McDonald's corporate Twitter account calls Trump 'disgusting', demands Obama back

McDonald's corporate Twitter account calls Trump 'disgusting', demands Obama back

McDonald's has faced a mixture of bemusement, snark and fury after an unknown culprit posted a tweet on one of

Melanie Sykes returns for new Boddingtons campaign

Melanie Sykes returns for new Boddingtons campaign

Anheuser-Busch InBev is reviving the famous partnership between Boddingtons bitter and the TV presenter and model Melanie Sykes.

M&S, Starbucks, Microsoft and L'Oréal named among world's most ethical companies

M&S, Starbucks, Microsoft and L'Oréal named among world's most ethical companies

A number of leading consumer brand owners have been named in an annual list of the world's most ethical companies.

Indictment adds to Samsung's reputation woes, or does it?

Indictment adds to Samsung's reputation woes, or does it?

With its leader indicted on corruption charges, Samsung's brand reputation faces a "long and steep road." Or, perhaps the scandal

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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