Public Relations News, Articles & Analysis

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Articles: 591 Results
Land Rover breaks world record for biggest Lego structure in Discovery launch

Land Rover breaks world record for biggest Lego structure in Discovery launch

Land Rover marked the launch of its latest model by breaking the Guinness World Record for the largest Lego structure

Pornhub offers money to help women get into science and tech careers

Pornhub offers money to help women get into science and tech careers

Pornhub is burnishing its gender equality credentials by offering $25,000 (£19,300) to one woman in the US who wants to

Yahoo confirms 500 million user accounts were hacked

Yahoo confirms 500 million user accounts were hacked

Yahoo has confirmed that personal information from at least 500 million users was stolen in an attack on its accounts

Erin Johnson wins small victory as lawyers face off in court for first time

Erin Johnson wins small victory as lawyers face off in court for first time

Six months after Johnson filed her explosive discrimination suit against WPP, JWT and Gustavo Martinez, the two sides argue timing

Alcohol industry launches body to fight back against misconceptions about booze

Alcohol industry launches body to fight back against misconceptions about booze

The drinks industry has launched a new lobbying body in a bid to re-balance the public conversation around alcohol consumption

How Reebok capitalized on Delta's big computer meltdown

How Reebok capitalized on Delta's big computer meltdown

Looking to bring its "Be More Human" campaign to life, the brand leapt into action when thousands of airline customers

Exclusive: More than 50% of women in advertising have faced sexual harassment, says 4As study

Exclusive: More than 50% of women in advertising have faced sexual harassment, says 4As study

As the controversies pile up, the President and CEO of the 4As reveals the findings of a yearlong effort to

Q&A: How programmatic audio will change the game for Spotify

Q&A: How programmatic audio will change the game for Spotify

Jana Jakovljevic, Spotify head of programmatic, on the music-streaming platform's extension of programmatic ad formats.

Britain Stronger in Europe "Don't fuck my future" by Adam & Eve/DDB

Britain Stronger in Europe "Don't fuck my future" by Adam & Eve/DDB

Adam & Eve/DDB has teamed up with Keira Knightley to create a campaign for Britain Stronger in Europe.

Pride in London "No filter" by WCRS

Pride in London "No filter" by WCRS

, WCRS for Pride in London

Ian McKellen, Sophie Ward and Graham Norton are among the celebrities taking part in the Pride in London campaign, which

Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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