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Meet Alexa: Amazon Echo reviewed for marketers

Meet Alexa: Amazon Echo reviewed for marketers

BBH Labs' innovation director reviews Amazon's Echo as the voice-controlled speaker arrives in the UK.

Bob Greenberg: 'biggest focus' is R/GA consulting arm

Bob Greenberg: 'biggest focus' is R/GA consulting arm

R/GA's primary focus is on its consultancy business as the industry battles with the likes of IBM, Deloitte and McKinsey

ANA calls for Facebook third party auditing

ANA calls for Facebook third party auditing

The Association of National Advertisers has backed calls for Facebook's video metrics to be audited by a third party.

Why Facebook and Google should leave their secret gardens

Why Facebook and Google should leave their secret gardens

Facebook and Google need to start giving the market impartial and audited data, warns the CEO of Thinkbox.

Want to reach gamers? Stay out of video games

Want to reach gamers? Stay out of video games

Brent Coyle, Microsoft's global lead for Xbox, discusses what gamers expect from brands

Google to give away VR sets with NME

Google to give away VR sets with NME

NME, the free music title, is giving away Google Cardboard sets with its title tonight, offering readers the chance to

A history of Snap(chat) as it turns five

A history of Snap(chat) as it turns five

The newly-rebranded Snap turns five this week, evolving not only its name, but its core product beyond messaging.

Instagram influencer platform Tailify relocates to UK

Instagram influencer platform Tailify relocates to UK

Scandinavian influencer marketing platform Tailify has relocated its headquarters to London.

How clever native makes online advertising work

How clever native makes online advertising work

Online advertising can foster goodwill, emotion and brand engagement like no other media - if done well. But a lot

Spotify said to be in talks to buy SoundCloud

Spotify said to be in talks to buy SoundCloud

Spotify is reportedly looking to acquire SoundCloud in a bid to up its game to compete with Apple Music.

Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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