Technology News, Articles & Analysis
Read the latest Technology News, Articles & Analysis at Campaignlive UK
BBH Labs' innovation director reviews Amazon's Echo as the voice-controlled speaker arrives in the UK.
R/GA's primary focus is on its consultancy business as the industry battles with the likes of IBM, Deloitte and McKinsey
The Association of National Advertisers has backed calls for Facebook's video metrics to be audited by a third party.
Facebook and Google need to start giving the market impartial and audited data, warns the CEO of Thinkbox.
Brent Coyle, Microsoft's global lead for Xbox, discusses what gamers expect from brands
NME, the free music title, is giving away Google Cardboard sets with its title tonight, offering readers the chance to
The newly-rebranded Snap turns five this week, evolving not only its name, but its core product beyond messaging.
Scandinavian influencer marketing platform Tailify has relocated its headquarters to London.
Online advertising can foster goodwill, emotion and brand engagement like no other media - if done well. But a lot
Spotify is reportedly looking to acquire SoundCloud in a bid to up its game to compete with Apple Music.
Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.
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