Technology News, Articles & Analysis

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Apple defies naysayers as UK's 'coolest' brand

Apple defies naysayers as UK's 'coolest' brand

Apple has retained its title as the UK's perceived "coolest" brand, despite growing doubts over the company's ability to innovate.

Snapchat rebrands to Snap Inc

Snapchat rebrands to Snap Inc

Snapchat has rebranded to Snap Inc to reflect its new direction as a "camera company".

From VR to mobile, merging creativity and tech is a game of risk

From VR to mobile, merging creativity and tech is a game of risk

Creatively driven brands must be prepared to take a step into the unknown.

YouTube tells ad industry it generates nearly double searches per impression than TV

YouTube tells ad industry it generates nearly double searches per impression than TV

YouTube generates almost twice as many searches per impression for brands than television, according to parent company Google which is

Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform

Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform

Jon Ronson, the author of So You've Been Publicly Shamed, has accused Twitter of "not giving a shit" about what

Watch: how brands can use the Amazon Echo

Watch: how brands can use the Amazon Echo

Campaign speaks to Seth Dallaire, vice president of global advertising sales at Amazon, about how brands can use the new

Facebook has been miscalculating video viewing time

Facebook has been miscalculating video viewing time

Facebook has reportedly overestimated the average amount of time that people spend viewing its videos for two years.

How brands pass their three-second audition on mobile

How brands pass their three-second audition on mobile

Brands including Asos and Littlewoods have been getting m-commerce right, says the chief executive officer of Rainey Kelly Campbell Roalfe/Y&R.

Instagram hits half a million active monthly advertisers

Instagram hits half a million active monthly advertisers

Instagram has doubled its advertiser base in the last six months to more than 500,000 advertisers, with the top five

Grey recruits AMV BBDO's Gregory Roekens to lead tech

Grey recruits AMV BBDO's Gregory Roekens to lead tech

Grey has poached Abbott Mead Vickers BBDO's Gregory Roekens to be its first future technology officer in EMEA.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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