Technology News, Articles & Analysis

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The six-second ad: short and sweet needs simple storytelling

The six-second ad: short and sweet needs simple storytelling

Which creative tactics allow a brand to combine the high completion rate of a six-second ad with the emotional connection

Facebook intentionally violates law, MPs warn in highly critical 'fake news' report

Facebook intentionally violates law, MPs warn in highly critical 'fake news' report

Digital, Culture, Media and Sport Committee recommends 'hefty fines' if illegal content is found on Facebook or Google.

Apple buys CRM start-up DataTiger

Apple buys CRM start-up DataTiger

Tech giant is looking to improve digital marketing for services such as Apple Music and Apple Pay.

Snap's Ed Couchman: Ad chiefs can't do their job properly if they're not on Snapchat

Snap's Ed Couchman: Ad chiefs can't do their job properly if they're not on Snapchat

He's 'flabbergasted' many CMOs and agency bosses don't use app

The great Facebook messaging merger: what this means for marketing

The great Facebook messaging merger: what this means for marketing

We don't know much about what this roll-out will look like, but there are some important data privacy and security

Social Chain launches 'industry's first' vertical video division

Social Chain launches 'industry's first' vertical video division

Move was inspired by Facebook's insights about changing user behaviour on mobile.

Celebrating ingenious use of online video

Celebrating ingenious use of online video

Verra Budimlija, chief strategy officer, Wavemaker, and chair of the 2019 YouTube Works tells us why she's looking forward to

Lego launches clothes shop with no clothes

Lego launches clothes shop with no clothes

Snapchat users will get to buy limited-edition Lego clothing at a shop that looks empty to the naked eye.

Why we're calling out an industry full of clickheads

Why we're calling out an industry full of clickheads

The IAB is declaring today the first National Anti-Click-Through Rate Day.

Brand alert system launches to keep ads off pirate sites

Brand alert system launches to keep ads off pirate sites

TAG's Project Brand Integrity will alert advertisers when their brand appears on a pirate content website.