Technology News, Articles & Analysis

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Group M rolls out viewability standards globally

Group M rolls out viewability standards globally

Group M is optimising all its global media spend towards its standards of viewability.

Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi

Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi

Simon Gwynn is tickled by the lateral thinking in this attempt to shame teens into responsible driving.

The future of gender marketing

The future of gender marketing

As tech, retail and fashion disrupt traditional stereotypes, gender-specific marketing is looking increasingly outdated, says the Futuremade founder.

Sobering lessons from adtech

Sobering lessons from adtech

Adtech has disrupted a huge industry, but the value it has created has largely been to the benefit of Google

Location-based targeting: myth versus reality

Location-based targeting: myth versus reality

Not everything you've heard about location-based marketing is true, warns MEC UK's head of mobile.

Snap encourages Westfield shoppers to share their experience through Snapchat Spectacles

Snap encourages Westfield shoppers to share their experience through Snapchat Spectacles

Snap is targeting consumers at London's Westfield shopping centres to share their experience through Snapchat Spectacles.

Video: 'Girl Effect' tackles poverty with tech

Video: 'Girl Effect' tackles poverty with tech

Seenit founder Emily Forbes talks to Laura Scanlon, founder & director of TEGA about her Gold winning work to promote

Why brands will welcome Amazon's challenge to Google and Facebook

Why brands will welcome Amazon's challenge to Google and Facebook

Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge Google in delivering customer understanding,

Audi rolls out global VR experience to get people back into the showroom

Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is

Why UK marketing tech startup People.io is calling on brands to let go of their data

Why UK marketing tech startup People.io is calling on brands to let go of their data

People.io claims to offer a level of engagement that most digital platforms can only dream of. But there's one catch:

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).