Technology News, Articles & Analysis
Read the latest Technology News, Articles & Analysis at Campaignlive UK
Group M is optimising all its global media spend towards its standards of viewability.
Simon Gwynn is tickled by the lateral thinking in this attempt to shame teens into responsible driving.
As tech, retail and fashion disrupt traditional stereotypes, gender-specific marketing is looking increasingly outdated, says the Futuremade founder.
Adtech has disrupted a huge industry, but the value it has created has largely been to the benefit of Google
Not everything you've heard about location-based marketing is true, warns MEC UK's head of mobile.
Snap is targeting consumers at London's Westfield shopping centres to share their experience through Snapchat Spectacles.
Seenit founder Emily Forbes talks to Laura Scanlon, founder & director of TEGA about her Gold winning work to promote
Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge Google in delivering customer understanding,
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is
People.io claims to offer a level of engagement that most digital platforms can only dream of. But there's one catch:
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
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