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Where was the work at Advertising Week Europe?

Where was the work at Advertising Week Europe?

Advertising Week Europe should also embrace how brilliant commercial creativity can give clients the edge, asks TMW Unlimited's CEO.

Advertisers calling for Google discounts amid extremist content row

Advertisers calling for Google discounts amid extremist content row

Brands and media agencies are demanding that Google offers them discounted rates for advertising space in the wake of their

BT fined record-breaking £42m by Ofcom over high-speed line failure

BT fined record-breaking £42m by Ofcom over high-speed line failure

BT has been fined a record £42m by Ofcom for its failure to install high-speed lines, with the company setting

Noisy dead founders

Noisy dead founders

In times of need, brands might consider looking beyond the grave for guidance.

Twitter could launch paid membership option

Twitter could launch paid membership option

Twitter is considering a paid, premium service aimed at businesses and power users as it searches for revenue growth in

Gimlet Media pinpoints the power of podcasts

Gimlet Media pinpoints the power of podcasts

Gimlet Media's lightly branded audio shows are pulling in the listeners for clients such as eBay and Tinder.

Facebook continues its video push with shoppable ad format for mobile

Facebook continues its video push with shoppable ad format for mobile

New product, Collection, combines video with product links to drive conversions.

The future of content: the agency, the media owner and the influencer

The future of content: the agency, the media owner and the influencer

Content is the future - but what's the future of content? MediaCom, Yahoo! and an influencer discuss the fight between

Former Unilever Foundry head returns with start-up engagement business

Former Unilever Foundry head returns with start-up engagement business

Jeremy Basset, who left Unilever after 13 years last November, has launched his new project, Co:Cubed, which offers to create

Mars emotional measurement research proves the eyes are the window to the sales

Mars emotional measurement research proves the eyes are the window to the sales

Facial reactions can predict the sales lift of an ad with 75% accuracy, a major study by the Mars company

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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