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Influencer marketing is not a fad

Influencer marketing is not a fad

Influencer marketing is not going anywhere. The industry is moving towards a world in which brands seek ongoing engagement over

Online ad fraud is a game of whack-a-mole

Online ad fraud is a game of whack-a-mole

Once a solution is found to one type of online ad fraud, then a new one pops up, writes Group

How can brands retain humanity in an increasingly robotic world?

How can brands retain humanity in an increasingly robotic world?

After 50 plus years of gestation, the combination of affordable hosting, compute power and proliferation of data has brought AI

Channel 4 launches 'world's first' VOD ads with personalised audio

Channel 4 launches 'world's first' VOD ads with personalised audio

Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual

Automation won't steal your job, unless you resist it

Automation won't steal your job, unless you resist it

Nobody really knows how the job market will change but you can take steps to future proof your media career.

Cosabella's other AI raised website conversions by 38%

Cosabella's other AI raised website conversions by 38%

While trialling digital marketing AI, Albert, online lingerie retailer Cosabella was also putting Ascend, a website optimisation AI through its

Brainlabs is fastest growing UK company in Financial Times ranking

Brainlabs is fastest growing UK company in Financial Times ranking

Performance marketing agency Brainlabs is the fourth fastest-growing company in Europe, according to the Financial Times list of the continent's

Is voice search a conversation for marketing or advertising?

Is voice search a conversation for marketing or advertising?

Before leaping joyously on the voice bandwagon, brands need to understand what the channel can do for them.

Facebook's AR plans have the industry in a tizzy

Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were

Good job Guardian for taking a stand against adtech vendors

Good job Guardian for taking a stand against adtech vendors

It's time for publishers to take a stand against adtech vendors.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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