Technology News, Articles & Analysis
Read the latest Technology News, Articles & Analysis at Campaignlive UK
Advertising Week Europe should also embrace how brilliant commercial creativity can give clients the edge, asks TMW Unlimited's CEO.
Brands and media agencies are demanding that Google offers them discounted rates for advertising space in the wake of their
BT has been fined a record £42m by Ofcom for its failure to install high-speed lines, with the company setting
In times of need, brands might consider looking beyond the grave for guidance.
Twitter is considering a paid, premium service aimed at businesses and power users as it searches for revenue growth in
Gimlet Media's lightly branded audio shows are pulling in the listeners for clients such as eBay and Tinder.
New product, Collection, combines video with product links to drive conversions.
Content is the future - but what's the future of content? MediaCom, Yahoo! and an influencer discuss the fight between
Jeremy Basset, who left Unilever after 13 years last November, has launched his new project, Co:Cubed, which offers to create
Facial reactions can predict the sales lift of an ad with 75% accuracy, a major study by the Mars company
Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign.
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.
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