Advertising Technology News, Articles & Analysis

Read the latest Advertising Technology News, Articles & Analysis at Campaignlive UK

Articles: 296 Results
Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares

Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares

Header bidding ad-tech provider Sonobi has launched a UK-targeted campaign that parodies the bad practices and lack of honesty that

Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Why VR experiences have the power to change consumer behaviour

Why VR experiences have the power to change consumer behaviour

VR is more memorable than advertising, but to unlock its capabilities brands will have to shut up about their products,

At first NewFronts, Twitter announces 14 new live streaming partnerships

At first NewFronts, Twitter announces 14 new live streaming partnerships

BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a

ComScore's new free viewability measurements bring a sigh of relief

ComScore's new free viewability measurements bring a sigh of relief

Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.

Online ad fraud is a game of whack-a-mole

Online ad fraud is a game of whack-a-mole

Once a solution is found to one type of online ad fraud, then a new one pops up, writes Group

Pre-roll ads are the least interruptive, finds IPG study

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format

What the Burger King internet-of-things ad portends

What the Burger King internet-of-things ad portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

Blockchain is a 'trust machine' with the power to topple the tech giants

Blockchain is a 'trust machine' with the power to topple the tech giants

Blockchain technology has the power to unseat the likes of Facebook, Twitter and Google. Why? Because you can trust it.

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More