Advertising Technology News, Articles & Analysis
Read the latest Advertising Technology News, Articles & Analysis at Campaignlive UK
Slow load times and disruptions can hurt publishers' return-on-investment.
Amobee, owned by Singaporean telco Singtel, has acquired DMP and DSP platform for US$310m (£248.6m).
IAB and YouGov believe the proportion of British adults who use the internet and are currently using ad-blocking software has
Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's
Six-second videos have maximum impact on brand awareness, finds a new Magna study.
A new report shows a high willingness among users to engage with advertisers.
Thanks to a new startup, brands can now automatically send personalised direct mail to customers who have browsed online stores
AOL UK has signed a deal with O2-owned, mobile data provider, Weve, that will allow advertisers to target customers based
Kinetic, a WPP out-of-home agency, has launched a startup incubator, KineticX, focused on location advertising technologies for out-of-home advertising.
Never mind technology, long-term brand-building relies on human memory, says 101's Laurence Green.
The brand taps YouTuber Casey Neistat to give an acceptance speech for the selfie stick generation.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.
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