Advertising Technology News, Articles & Analysis

Read the latest Advertising Technology News, Articles & Analysis at Campaignlive UK

Articles: 300 Results
American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

From VR car showrooms to an AR eclipse: Four top picks of tech innovation

From VR car showrooms to an AR eclipse: Four top picks of tech innovation

Technology editor Emily Tan shares her top picks of tech innovation in action.

The brand view: AR's day may have finally come

The brand view: AR's day may have finally come

Apple's new ARKit has the potential to turn our phones into truly interactive windows on the world around us.

Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times

Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times

Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey

Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares

Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares

Header bidding ad-tech provider Sonobi has launched a UK-targeted campaign that parodies the bad practices and lack of honesty that

Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Why VR experiences have the power to change consumer behaviour

Why VR experiences have the power to change consumer behaviour

VR is more memorable than advertising, but to unlock its capabilities brands will have to shut up about their products,

At first NewFronts, Twitter announces 14 new live streaming partnerships

At first NewFronts, Twitter announces 14 new live streaming partnerships

BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a

ComScore's new free viewability measurements bring a sigh of relief

ComScore's new free viewability measurements bring a sigh of relief

Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.

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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).