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Pre-roll ads are the least interruptive, finds IPG study

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format

What the Burger King internet-of-things ad portends

What the Burger King internet-of-things ad portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

Blockchain is a 'trust machine' with the power to topple the tech giants

Blockchain is a 'trust machine' with the power to topple the tech giants

Blockchain technology has the power to unseat the likes of Facebook, Twitter and Google. Why? Because you can trust it.

How automation could make us more human

How automation could make us more human

The rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking.

Mars emotional measurement research proves the eyes are the window to the sales

Mars emotional measurement research proves the eyes are the window to the sales

Facial reactions can predict the sales lift of an ad with 75% accuracy, a major study by the Mars company

When content is rotten, brand safety is a zero tolerance game

When content is rotten, brand safety is a zero tolerance game

The democratisation of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief

Inside Facebook's global effort to sell mobile video to advertisers

Inside Facebook's global effort to sell mobile video to advertisers

Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed

Why brand purpose is the ultimate disruptive force

Why brand purpose is the ultimate disruptive force

As SXSW gets going, it's worth remembering that disruptive brands need to be prepared to take a side, says Jason

Shazam's new AR platform has one thing the others don't: Scale

Shazam's new AR platform has one thing the others don't: Scale

The song-identification app hopes its new augmented reality function debuting at SXSW will provide advertisers with the reach its competitors

Almost one-third of programmatic ads violate IAB guidelines, study finds

Almost one-third of programmatic ads violate IAB guidelines, study finds

Slow load times and disruptions can hurt publishers' return-on-investment.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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