Advertising Technology News, Articles & Analysis

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Almost one-third of programmatic ads violate IAB guidelines, study finds

Almost one-third of programmatic ads violate IAB guidelines, study finds

Slow load times and disruptions can hurt publishers' return-on-investment.

Global DSP Turn acquired by Singaporean-owned Amobee

Global DSP Turn acquired by Singaporean-owned Amobee

Amobee, owned by Singaporean telco Singtel, has acquired DMP and DSP platform for US$310m (£248.6m).

UK ad-blocking levels stabilise at 22%

UK ad-blocking levels stabilise at 22%

IAB and YouGov believe the proportion of British adults who use the internet and are currently using ad-blocking software has

Sound advice: How to reach new audiences through streaming audio

Sound advice: How to reach new audiences through streaming audio

Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's

Good news--even skipped pre-roll ads can be effective

Good news--even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

Paperplanes brings programmatic direct mail to the UK

Paperplanes brings programmatic direct mail to the UK

Thanks to a new startup, brands can now automatically send personalised direct mail to customers who have browsed online stores

AOL UK plugs Weve mobile data into programmatic platform

AOL UK plugs Weve mobile data into programmatic platform

AOL UK has signed a deal with O2-owned, mobile data provider, Weve, that will allow advertisers to target customers based

Kinetic launches OOH startup incubator

Kinetic launches OOH startup incubator

Kinetic, a WPP out-of-home agency, has launched a startup incubator, KineticX, focused on location advertising technologies for out-of-home advertising.

Advertising amnesia: why brains beat bytes

Advertising amnesia: why brains beat bytes

Never mind technology, long-term brand-building relies on human memory, says 101's Laurence Green.

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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