Advertising Technology News, Articles & Analysis
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83 percent of consumers said viewing wasn't disrupted by the non-skippable format
The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.
Blockchain technology has the power to unseat the likes of Facebook, Twitter and Google. Why? Because you can trust it.
The rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking.
Facial reactions can predict the sales lift of an ad with 75% accuracy, a major study by the Mars company
The democratisation of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief
Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed
As SXSW gets going, it's worth remembering that disruptive brands need to be prepared to take a side, says Jason
The song-identification app hopes its new augmented reality function debuting at SXSW will provide advertisers with the reach its competitors
Slow load times and disruptions can hurt publishers' return-on-investment.
Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way".
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.
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