Advertising Technology News, Articles & Analysis
Read the latest Advertising Technology News, Articles & Analysis at Campaignlive UK
Header bidding ad-tech provider Sonobi has launched a UK-targeted campaign that parodies the bad practices and lack of honesty that
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
VR is more memorable than advertising, but to unlock its capabilities brands will have to shut up about their products,
BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a
Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.
Once a solution is found to one type of online ad fraud, then a new one pops up, writes Group
83 percent of consumers said viewing wasn't disrupted by the non-skippable format
The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.
Blockchain technology has the power to unseat the likes of Facebook, Twitter and Google. Why? Because you can trust it.
Sainsbury's has taken over digital billboards at UK's busiest stations with a countdown to sunset.
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.
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