Apps News, Articles & Analysis

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Articles: 197 Results
Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi

Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi

Simon Gwynn is tickled by the lateral thinking in this attempt to shame teens into responsible driving.

Why UK marketing tech startup People.io is calling on brands to let go of their data

Why UK marketing tech startup People.io is calling on brands to let go of their data

People.io claims to offer a level of engagement that most digital platforms can only dream of. But there's one catch:

Why Paperclip may reverse Snap's stock market decline

Why Paperclip may reverse Snap's stock market decline

How one little update could change Snap Inc's fortunes.

Tesco introduces contactless Clubcard and joins up with Uber

Tesco introduces contactless Clubcard and joins up with Uber

Tesco has unveiled a series of improvements to its Clubcard loyalty scheme, including a contactless card and improved app.

Caffè Nero's top marketer on letting the brand speak for itself

Caffè Nero's top marketer on letting the brand speak for itself

Caffè Nero has just launched its first customer app, upgraded its product range and moved into FMCG coffee sales, via

Get ready for the era of mixed reality

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi

Why Twitter-like jitters over Snapchat's earnings are premature

Why Twitter-like jitters over Snapchat's earnings are premature

Snap Inc. had a poor first quarter. It also has the audience, innovation and elements of personability and privacy that

At first NewFronts, Twitter announces 14 new live streaming partnerships

At first NewFronts, Twitter announces 14 new live streaming partnerships

BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a

Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality

Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality

With the long-awaited fifth album by Damon Albarn's "virtual band" Gorillaz due for release this month, T-Mobile owner Deutsche Telekom

What the Burger King internet-of-things ad portends

What the Burger King internet-of-things ad portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).