Apps News, Articles & Analysis

Read the latest Apps News, Articles & Analysis at Campaignlive UK

Articles: 205 Results
Adnams launches spooky Halloween game for Ghost Ship pale ale

Adnams launches spooky Halloween game for Ghost Ship pale ale

Suffolk brewery Adnams has launched a mobile game for Android and iOS to market its best-selling beer, Ghost Ship.

Facebook acquires app aimed at helping teens be nice to each other

Facebook acquires app aimed at helping teens be nice to each other

Facebook has bought social polling app tbh, which invites users to anonymously answer good-natured multiple choice questions about friends, and

John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis's "experimental" approach to in-store experiences has gradually made it bolder, customer experience director Peter Cross told Campaign, as

Wine brand 19 Crimes uses AR to make 19th century convicts come to life

Wine brand 19 Crimes uses AR to make 19th century convicts come to life

Treasury Wine Estates is using powerful branding to market wine to young men, the demographic group least likely to buy

The brand view: AR's day may have finally come

The brand view: AR's day may have finally come

Apple's new ARKit has the potential to turn our phones into truly interactive windows on the world around us.

Bonin Bough: mobile has become society's crystal meth

Bonin Bough: mobile has become society's crystal meth

The "mobilisation" of society has had impacts much deeper and more profound than most marketers have so far realised, Mondelez's

Marmite's new app tests reactions to the divisive spread

Marmite's new app tests reactions to the divisive spread

Marmite has launched an app that analyses people's emotions as they eat the spread and determines whether they are born

What the future holds for connected cars in 2017 and beyond

What the future holds for connected cars in 2017 and beyond

What marketers and agencies need to know about connected cars and the future relationship between consumers and auto brands

Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi

Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi

Simon Gwynn is tickled by the lateral thinking in this attempt to shame teens into responsible driving.

Why UK marketing tech startup People.io is calling on brands to let go of their data

Why UK marketing tech startup People.io is calling on brands to let go of their data

People.io claims to offer a level of engagement that most digital platforms can only dream of. But there's one catch: