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Caffè Nero's top marketer on letting the brand speak for itself

Caffè Nero's top marketer on letting the brand speak for itself

Caffè Nero has just launched its first customer app, upgraded its product range and moved into FMCG coffee sales, via

Get ready for the era of mixed reality

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi

Why Twitter-like jitters over Snapchat's earnings are premature

Why Twitter-like jitters over Snapchat's earnings are premature

Snap Inc. had a poor first quarter. It also has the audience, innovation and elements of personability and privacy that

At first NewFronts, Twitter announces 14 new live streaming partnerships

At first NewFronts, Twitter announces 14 new live streaming partnerships

BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a

Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality

Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality

With the long-awaited fifth album by Damon Albarn's "virtual band" Gorillaz due for release this month, T-Mobile owner Deutsche Telekom

What the Burger King internet-of-things ad portends

What the Burger King internet-of-things ad portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

Snapchat aims to be the online-to-offline conversions social network

Snapchat aims to be the online-to-offline conversions social network

A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic.

Candy Crush owner King calls ad pitch

Candy Crush owner King calls ad pitch

The owner of Candy Crush Saga is reviewing its global creative account following its 2015 sale to gaming giant Activision.

BBC Earth chatbot prescribes cute videos to make users happy

BBC Earth chatbot prescribes cute videos to make users happy

BBC Earth has partnered with Monterosa to create a Facebook messenger bot that will serve individually tailored video montages from

Men twice as likely to navigate with mobiles: what we learned about smartphones this week

Men twice as likely to navigate with mobiles: what we learned about smartphones this week

Brits use, on average, a little more than three connected devices each. In 2012, they were using just two. This

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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