Apps News, Articles & Analysis

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Articles: 192 Results
Get ready for the era of mixed reality

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi

Why Twitter-like jitters over Snapchat's earnings are premature

Why Twitter-like jitters over Snapchat's earnings are premature

Snap Inc. had a poor first quarter. It also has the audience, innovation and elements of personability and privacy that

At first NewFronts, Twitter announces 14 new live streaming partnerships

At first NewFronts, Twitter announces 14 new live streaming partnerships

BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a

Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality

Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality

With the long-awaited fifth album by Damon Albarn's "virtual band" Gorillaz due for release this month, T-Mobile owner Deutsche Telekom

What the Burger King internet-of-things ad portends

What the Burger King internet-of-things ad portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

Snapchat aims to be the online-to-offline conversions social network

Snapchat aims to be the online-to-offline conversions social network

A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic.

Candy Crush owner King calls ad pitch

Candy Crush owner King calls ad pitch

The owner of Candy Crush Saga is reviewing its global creative account following its 2015 sale to gaming giant Activision.

BBC Earth chatbot prescribes cute videos to make users happy

BBC Earth chatbot prescribes cute videos to make users happy

BBC Earth has partnered with Monterosa to create a Facebook messenger bot that will serve individually tailored video montages from

Men twice as likely to navigate with mobiles: what we learned about smartphones this week

Men twice as likely to navigate with mobiles: what we learned about smartphones this week

Brits use, on average, a little more than three connected devices each. In 2012, they were using just two. This

WhatsApp Status delivers another 'kick in the teeth' for Snapchat

WhatsApp Status delivers another 'kick in the teeth' for Snapchat

Facebook has been steadily incorporating more Snapchat-like features into its platforms. The latest, WhatsApp Status, could seriously limit Snapchat's growth

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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