Apps News, Articles & Analysis

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Articles: 92 Results
How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand

How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand

Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing.

Facebook may have finally successfully cloned Snapchat

Facebook may have finally successfully cloned Snapchat

Instagram's live video and ephemeral features give brands one more reason to skip Snapchat.

BBC Earth and AKQA create Attenborough's 'Story of Life' app

BBC Earth and AKQA create Attenborough's 'Story of Life' app

BBC Earth and AKQA have produced David Attenborough's "gift to the world" on his 90th birthday - an app collating

Vine will not be the only casualty in the new video landscape

Vine will not be the only casualty in the new video landscape

Twitter's decision to shut Vine came as a shock to a lot of people but it actually lost relevance some

Parenting app Mush seals deal with Aveeno Baby

Parenting app Mush seals deal with Aveeno Baby

Mush, the parenting app, has secured its first commercial partnership with Johnson & Johnson's Aveeno Baby.

WhatsApp's drawing tools signal fundamental shift in messaging

WhatsApp's drawing tools signal fundamental shift in messaging

WhatsApp has caught up with visually driven apps such as Instagram and Snapchat and added creative tools to its basic

Want to reach gamers? Stay out of video games

Want to reach gamers? Stay out of video games

Brent Coyle, Microsoft's global lead for Xbox, discusses what gamers expect from brands

Day 26: 7 apps you need to download for Dmexco

Day 26: 7 apps you need to download for Dmexco

From conversation starters to apps that'll make your Dmexco experience, we've rounded up the apps you need on your smartphone

What to expect from Apple's new iPhone launch

What to expect from Apple's new iPhone launch

In the year of "peak iPhone", the tech industry will be watching Apple's next iPhone launch closely for signs the

Here's what we learned analyzing 30 CMOs on LinkedIn

Here's what we learned analyzing 30 CMOs on LinkedIn

Searching for patterns in the education, skills and career paths among C-level brand marketers.

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1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

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