Apps News, Articles & Analysis

Read the latest Apps News, Articles & Analysis at Campaignlive UK

Articles: 86 Results
Want to reach gamers? Stay out of video games

Want to reach gamers? Stay out of video games

Brent Coyle, Microsoft's global lead for Xbox, discusses what gamers expect from brands

Day 26: 7 apps you need to download for Dmexco

Day 26: 7 apps you need to download for Dmexco

From conversation starters to apps that'll make your Dmexco experience, we've rounded up the apps you need on your smartphone

What to expect from Apple's new iPhone launch

What to expect from Apple's new iPhone launch

In the year of "peak iPhone", the tech industry will be watching Apple's next iPhone launch closely for signs the

Here's what we learned analyzing 30 CMOs on LinkedIn

Here's what we learned analyzing 30 CMOs on LinkedIn

Searching for patterns in the education, skills and career paths among C-level brand marketers.

Day 11: Seven Dmexco talks you can't afford to miss

Day 11: Seven Dmexco talks you can't afford to miss

Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at

Meet Memrica, the British memory start-up backed by Uber

Meet Memrica, the British memory start-up backed by Uber

Uber has invested in British start-up Memrica as part of its UberPitch programme to unearth interesting new businesses.

Absolut "Deadmau5" by Absolut Labs

Absolut "Deadmau5" by Absolut Labs

, Absolut Labs for Absolut Vodka

Absolut has teamed up with dance music artist Deadmau5 to create a virtual-reality gaming app that follows the musician on

How brands helped kill the app

How brands helped kill the app

Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the

Palmolive and Gett first to launch sponsored filters on hot photo app Prisma

Palmolive and Gett first to launch sponsored filters on hot photo app Prisma

Palmolive and taxi app Gett are the first brands to sponsor a rising new photography app, Prisma, which uses filters

How Pokémon Go's game mechanics are set up to be a hit

How Pokémon Go's game mechanics are set up to be a hit

SapientNitro's Mark Caswell-Daniels and Chapman Lee pull apart Pokémon Go to find out why it's such a hit with gamers.

Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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