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Candy Crush owner King calls ad pitch

Candy Crush owner King calls ad pitch

The owner of Candy Crush Saga is reviewing its global creative account following its 2015 sale to gaming giant Activision.

BBC Earth chatbot prescribes cute videos to make users happy

BBC Earth chatbot prescribes cute videos to make users happy

BBC Earth has partnered with Monterosa to create a Facebook messenger bot that will serve individually tailored video montages from

Men twice as likely to navigate with mobiles: what we learned about smartphones this week

Men twice as likely to navigate with mobiles: what we learned about smartphones this week

Brits use, on average, a little more than three connected devices each. In 2012, they were using just two. This

WhatsApp Status delivers another 'kick in the teeth' for Snapchat

WhatsApp Status delivers another 'kick in the teeth' for Snapchat

Facebook has been steadily incorporating more Snapchat-like features into its platforms. The latest, WhatsApp Status, could seriously limit Snapchat's growth

Will Mobile World Congress bring us more 'humanised' technology?

Will Mobile World Congress bring us more 'humanised' technology?

More human technologies can open up new ways in which brands can insert themselves as part of consumer experiences, says

Sound advice: How to reach new audiences through streaming audio

Sound advice: How to reach new audiences through streaming audio

Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

Facebook introduces TV app

Facebook introduces TV app

Facebook is launching an app that allows users to watch videos on its site on a TV.

UGC is performing better than brand posts on Facebook

UGC is performing better than brand posts on Facebook

An uptick in political conversation isn't the only thing changing Facebook.

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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