Digital Media News, Articles & Analysis

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Articles: 481 Results
Audi launches contextual roadside out of home campaign

Audi launches contextual roadside out of home campaign

Audi has launched a data-driven digital out of home campaign that will serve contextually relevant messages to drivers at each

Facebook and Google 'collaborated on anti-refugee campaign' during US election

Facebook and Google 'collaborated on anti-refugee campaign' during US election

Facebook and Google reportedly worked with a right wing non-profit during the US election to target swing states with anti-Muslim

A bot didn't write this column

A bot didn't write this column

My family and I are huge fans of this place. The staff is super nice and the food is great.

How Apple has opened the gates for face-reading AI

How Apple has opened the gates for face-reading AI

Global technology editor Emily Tan explores the impact Apple's Face ID will have on branding and marketing.

Why it's good to be a Slacker

Why it's good to be a Slacker

The tech that I'm geeking out about at the moment is not the latest gif-making app or glamorous home speaker.

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Manchester United executive vice-chairman Ed Woodward told investors he expects Facebook and Amazon to "enter the mix" when the Premier

Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times

Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times

Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey

Why Paperclip may reverse Snap's stock market decline

Why Paperclip may reverse Snap's stock market decline

How one little update could change Snap Inc's fortunes.

How data can save our cities

How data can save our cities

There is more we can do to avoid a repeat of tragic recent events.