Digital Media News, Articles & Analysis

Read the latest Digital Media News, Articles & Analysis at Campaignlive UK

Articles: 473 Results
Why Paperclip may reverse Snap's stock market decline

Why Paperclip may reverse Snap's stock market decline

How one little update could change Snap Inc's fortunes.

How data can save our cities

How data can save our cities

There is more we can do to avoid a repeat of tragic recent events.

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'

Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.

Why Twitter-like jitters over Snapchat's earnings are premature

Why Twitter-like jitters over Snapchat's earnings are premature

Snap Inc. had a poor first quarter. It also has the audience, innovation and elements of personability and privacy that

The YouTube boycott that wasn't

The YouTube boycott that wasn't

GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.

At first NewFronts, Twitter announces 14 new live streaming partnerships

At first NewFronts, Twitter announces 14 new live streaming partnerships

BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a

ComScore's new free viewability measurements bring a sigh of relief

ComScore's new free viewability measurements bring a sigh of relief

Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.

Pre-roll ads are the least interruptive, finds IPG study

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format

Why Twitter needs a total rethink

Why Twitter needs a total rethink

Tom Moran of TH_NK explores the changes the platform needs to make if it's to survive.

Snickers and Gay Star News tell LGBT community to 'be who you are'

Snickers and Gay Star News tell LGBT community to 'be who you are'

Snickers has teamed up with Gay Star News in a bid to empower LGBT+ people and persuade them to "be

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).