Marketing Technology News, Articles & Analysis

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Sound advice: How to reach new audiences through streaming audio

Sound advice: How to reach new audiences through streaming audio

Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's

'Downloads are obsolete' and other mobile-engagement trends

'Downloads are obsolete' and other mobile-engagement trends

Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

Tinder adopts programmatic advertising

Tinder adopts programmatic advertising

The dating app partners with Facebook's Audience Network.

L'Oréal reveals five winning startups for beauty industry accelerator

L'Oréal reveals five winning startups for beauty industry accelerator

An app and device that allows users to design nail art on their mobile phone and print it directly onto

Is lack of women at CES a block for real innovation?

Is lack of women at CES a block for real innovation?

CES critics claim it was abundant with products for rich 20-something men looking for gadgets to replace their mothers but

Whatever next? What the fast pace of tech development means for marketers

Whatever next? What the fast pace of tech development means for marketers

Advances in technology are changing the game, from the arts to our kitchens and wardrobes - but especially for brands

To create great chatbots, brands need to find brilliant writers

To create great chatbots, brands need to find brilliant writers

Building personas that consumers can really engage with will require a real understanding of humour, language and spontaneity, writes Zone's

Hotels.com brings cutting edge tech to classic Christmas fun with charades chatbot

Hotels.com brings cutting edge tech to classic Christmas fun with charades chatbot

Hotels.com has launched a chatbot on Facebook Messenger starring the brand's mascot, Captain Obvious, in which users are invited to

Meet Pixoneye, the marketing tech start-up 'scanning' private smartphone photos

Meet Pixoneye, the marketing tech start-up 'scanning' private smartphone photos

British start-up Pixoneye is pushing the boundaries of privacy with technology that scans smartphone photos for consumer insight.

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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