Marketing Technology News, Articles & Analysis

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How automation could make us more human

How automation could make us more human

The rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking.

Facebook continues its video push with shoppable ad format for mobile

Facebook continues its video push with shoppable ad format for mobile

New product, Collection, combines video with product links to drive conversions.

Five takeaways from SXSW 2017

Five takeaways from SXSW 2017

MBA's chief executive and creative director share their key takeaways from South by Southwest Interactive, from wearables to the diversity

Sound advice: How to reach new audiences through streaming audio

Sound advice: How to reach new audiences through streaming audio

Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's

'Downloads are obsolete' and other mobile-engagement trends

'Downloads are obsolete' and other mobile-engagement trends

Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

Tinder adopts programmatic advertising

Tinder adopts programmatic advertising

The dating app partners with Facebook's Audience Network.

L'Oréal reveals five winning startups for beauty industry accelerator

L'Oréal reveals five winning startups for beauty industry accelerator

An app and device that allows users to design nail art on their mobile phone and print it directly onto

Is lack of women at CES a block for real innovation?

Is lack of women at CES a block for real innovation?

CES critics claim it was abundant with products for rich 20-something men looking for gadgets to replace their mothers but

Whatever next? What the fast pace of tech development means for marketers

Whatever next? What the fast pace of tech development means for marketers

Advances in technology are changing the game, from the arts to our kitchens and wardrobes - but especially for brands

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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