Marketing Technology News, Articles & Analysis

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Articles: 252 Results
Why UK marketing tech startup People.io is calling on brands to let go of their data

Why UK marketing tech startup People.io is calling on brands to let go of their data

People.io claims to offer a level of engagement that most digital platforms can only dream of. But there's one catch:

Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Tesco partnership offers boost to 'free-from' brands

Tesco partnership offers boost to 'free-from' brands

Tesco has teamed up with tech platform Spoon Guru to incorporate its search and discovery function, aimed at people with

At first NewFronts, Twitter announces 14 new live streaming partnerships

At first NewFronts, Twitter announces 14 new live streaming partnerships

BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a

Pre-roll ads are the least interruptive, finds IPG study

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format

What the Burger King internet-of-things ad portends

What the Burger King internet-of-things ad portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

IBM study finds most people are disappointed with digital brand experiences

IBM study finds most people are disappointed with digital brand experiences

70 percent of consumers aren't impressed with "The Experience Revolution."

How automation could make us more human

How automation could make us more human

The rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking.

Facebook continues its video push with shoppable ad format for mobile

Facebook continues its video push with shoppable ad format for mobile

New product, Collection, combines video with product links to drive conversions.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).