Marketing Technology News, Articles & Analysis

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Articles: 257 Results
Google reveals doughnut shop to launch latest home assistant

Google reveals doughnut shop to launch latest home assistant

The Home Mini, Google's latest version of its home assistant, is the size of a doughnut. To celebrate its debut,

The industry needs to prepare for the 'epocalypse'

The industry needs to prepare for the 'epocalypse'

How are brands and agencies adapting to the gathering economic storm clouds, asks Chris Arnold, founder, Creative Orchestra.

How to build your emotional intelligence at work

How to build your emotional intelligence at work

On World Mental Health Day, in an era when executives are under growing pressure to bring their 'whole selves' to

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times

Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times

Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey

Why UK marketing tech startup People.io is calling on brands to let go of their data

Why UK marketing tech startup People.io is calling on brands to let go of their data

People.io claims to offer a level of engagement that most digital platforms can only dream of. But there's one catch:

Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Tesco partnership offers boost to 'free-from' brands

Tesco partnership offers boost to 'free-from' brands

Tesco has teamed up with tech platform Spoon Guru to incorporate its search and discovery function, aimed at people with

At first NewFronts, Twitter announces 14 new live streaming partnerships

At first NewFronts, Twitter announces 14 new live streaming partnerships

BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a