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Facebook continues its video push with shoppable ad format for mobile

Facebook continues its video push with shoppable ad format for mobile

New product, Collection, combines video with product links to drive conversions.

From internet to splinternet: why there's something wrong with the web

From internet to splinternet: why there's something wrong with the web

The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint

Most marketers still don't get mobile

Most marketers still don't get mobile

The majority of marketers feel they still haven't got to grips with how to adequately tap into the way people

Five takeaways from SXSW 2017

Five takeaways from SXSW 2017

MBA's chief executive and creative director share their key takeaways from South by Southwest Interactive, from wearables to the diversity

How may AI help you, sir?

How may AI help you, sir?

Ahead of SXSW, Poke's Tom Hostler discusses trends around artificial intelligence and what he'll be looking out for at the

Shazam's new AR platform has one thing the others don't: Scale

Shazam's new AR platform has one thing the others don't: Scale

The song-identification app hopes its new augmented reality function debuting at SXSW will provide advertisers with the reach its competitors

John Lewis ramps up digital in-store experience with £4m mobile investment

John Lewis ramps up digital in-store experience with £4m mobile investment

John Lewis is spending £4m on iPhones for 8,000 shop floor employees across 20 of its stores in a bid

When it comes to connected cars, brands need to learn to let go

When it comes to connected cars, brands need to learn to let go

Smart brands will recognise when their tech partners are better equipped to "host" parts of the transport experience of tomorrow,

Brands challenged to keep up with the pace of tech

Brands challenged to keep up with the pace of tech

If there was a unifying trend among the conversations at Mobile World Congress in Barcelona this week, it might have

Consumers must stay in charge as mobile conquers all

Consumers must stay in charge as mobile conquers all

Smartphone technology has become so sophisticated since Apple's iPhone launch that it is hard to drive further innovation.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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