Mobile Technology News, Articles & Analysis
Read the latest Mobile Technology News, Articles & Analysis at Campaignlive UK
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
Tesco has teamed up with tech platform Spoon Guru to incorporate its search and discovery function, aimed at people with
Snap Inc. had a poor first quarter. It also has the audience, innovation and elements of personability and privacy that
GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.
BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a
Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.
70 percent of consumers aren't impressed with "The Experience Revolution."
Samsung's latest spot for the launch of the S8 Galaxy, "The new normal" is the latest part of the brand's
Snatch's chief marketing officer discusses how to navigate a new generation of consumers who are demanding a relationship with brands
A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.
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