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IBM study finds most people are disappointed with digital brand experiences

IBM study finds most people are disappointed with digital brand experiences

70 percent of consumers aren't impressed with "The Experience Revolution."

Samsung underscores #dowhatyoucant brand strategy with new global ad for S8 Galaxy

Samsung underscores #dowhatyoucant brand strategy with new global ad for S8 Galaxy

Samsung's latest spot for the launch of the S8 Galaxy, "The new normal" is the latest part of the brand's

Marketers must stop kicking the door down and interrupting

Marketers must stop kicking the door down and interrupting

Snatch's chief marketing officer discusses how to navigate a new generation of consumers who are demanding a relationship with brands

UberEats to grow across 40 UK cities and towns

UberEats to grow across 40 UK cities and towns

Uber is aggressively growing its food delivery service UberEats and plans to open operations in 40 town and cities across

Facebook continues its video push with shoppable ad format for mobile

Facebook continues its video push with shoppable ad format for mobile

New product, Collection, combines video with product links to drive conversions.

From internet to splinternet: why there's something wrong with the web

From internet to splinternet: why there's something wrong with the web

The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint

Most marketers still don't get mobile

Most marketers still don't get mobile

The majority of marketers feel they still haven't got to grips with how to adequately tap into the way people

Five takeaways from SXSW 2017

Five takeaways from SXSW 2017

MBA's chief executive and creative director share their key takeaways from South by Southwest Interactive, from wearables to the diversity

How may AI help you, sir?

How may AI help you, sir?

Ahead of SXSW, Poke's Tom Hostler discusses trends around artificial intelligence and what he'll be looking out for at the

Shazam's new AR platform has one thing the others don't: Scale

Shazam's new AR platform has one thing the others don't: Scale

The song-identification app hopes its new augmented reality function debuting at SXSW will provide advertisers with the reach its competitors

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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