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Media agencies more than a 'middleman' thanks to AI: Zenith

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Tesco partnership offers boost to 'free-from' brands

Tesco partnership offers boost to 'free-from' brands

Tesco has teamed up with tech platform Spoon Guru to incorporate its search and discovery function, aimed at people with

Why Twitter-like jitters over Snapchat's earnings are premature

Why Twitter-like jitters over Snapchat's earnings are premature

Snap Inc. had a poor first quarter. It also has the audience, innovation and elements of personability and privacy that

The YouTube boycott that wasn't

The YouTube boycott that wasn't

GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.

At first NewFronts, Twitter announces 14 new live streaming partnerships

At first NewFronts, Twitter announces 14 new live streaming partnerships

BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a

ComScore's new free viewability measurements bring a sigh of relief

ComScore's new free viewability measurements bring a sigh of relief

Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.

IBM study finds most people are disappointed with digital brand experiences

IBM study finds most people are disappointed with digital brand experiences

70 percent of consumers aren't impressed with "The Experience Revolution."

Samsung underscores #dowhatyoucant brand strategy with new global ad for S8 Galaxy

Samsung underscores #dowhatyoucant brand strategy with new global ad for S8 Galaxy

Samsung's latest spot for the launch of the S8 Galaxy, "The new normal" is the latest part of the brand's

Marketers must stop kicking the door down and interrupting

Marketers must stop kicking the door down and interrupting

Snatch's chief marketing officer discusses how to navigate a new generation of consumers who are demanding a relationship with brands

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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