Mobile Technology News, Articles & Analysis

Read the latest Mobile Technology News, Articles & Analysis at Campaignlive UK

Articles: 576 Results
How Apple has opened the gates for face-reading AI

How Apple has opened the gates for face-reading AI

Global technology editor Emily Tan explores the impact Apple's Face ID will have on branding and marketing.

John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis's "experimental" approach to in-store experiences has gradually made it bolder, customer experience director Peter Cross told Campaign, as

Wine brand 19 Crimes uses AR to make 19th century convicts come to life

Wine brand 19 Crimes uses AR to make 19th century convicts come to life

Treasury Wine Estates is using powerful branding to market wine to young men, the demographic group least likely to buy

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines and MediaCom debut geofencing in motion ad campaign

American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

Manchester United executive vice-chairman Ed Woodward told investors he expects Facebook and Amazon to "enter the mix" when the Premier

Samsung turns Samuel Beckett Bridge into playable harp

Samsung turns Samuel Beckett Bridge into playable harp

Samsung turned the Samuel Beckett Bridge in Dublin into a playable harp for the launch of the new Galaxy Note

Bonin Bough: mobile has become society's crystal meth

Bonin Bough: mobile has become society's crystal meth

The "mobilisation" of society has had impacts much deeper and more profound than most marketers have so far realised, Mondelez's

iPhone X: evolutionary design or emperor's new clothes?

iPhone X: evolutionary design or emperor's new clothes?

Ten years after the iPhone debuted, held aloft by the late Steve Jobs before an enraptured San Francisco audience, Apple

Meet the iclone: how the iPhone became comfort technology

Meet the iclone: how the iPhone became comfort technology

The continued growth of the iPhone is testament to a culture of constant upgrade in which time pressed consumers are

Smartphone browsing overtakes laptop and desktop surfing for first time

Smartphone browsing overtakes laptop and desktop surfing for first time

Smartphones have overtaken desktops and laptops as the preferred means of accessing the internet in the UK, with people spending