Social Media News, Articles & Analysis

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Walkers Crisps social ad backfires as Lineker snapped with Fred West and Rolf Harris

Walkers Crisps social ad backfires as Lineker snapped with Fred West and Rolf Harris

A social campaign by Walkers Crisps asking fans to submit selfies which are then inserted into a video with ambassador

Movers and shakers: Twitter, Condé Nast, Carrs Foods, Group M, Y&R London and more

Movers and shakers: Twitter, Condé Nast, Carrs Foods, Group M, Y&R London and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Facebook will permit self-harm to be livestreamed, documents suggest

Facebook will permit self-harm to be livestreamed, documents suggest

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not

Alexa Chung shows us that brands and influencers need to learn to communicate

Alexa Chung shows us that brands and influencers need to learn to communicate

Brands need to be clear about what they want from their influencer partners - or maybe just a little less

Pay for your content to be seen by the right people, says The Corner's Blakeley

Pay for your content to be seen by the right people, says The Corner's Blakeley

The Corner's strategist and head of social looks at how the industry is evolving and his experience of moving to

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Pinterest extends its visual search technology to ads

Pinterest extends its visual search technology to ads

Automated recommendations will help pinners discover more of what they find appealing.

Why Twitter-like jitters over Snapchat's earnings are premature

Why Twitter-like jitters over Snapchat's earnings are premature

Snap Inc. had a poor first quarter. It also has the audience, innovation and elements of personability and privacy that

Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time

Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time

The fast food brand will also donate $100,000 to the Dave Thomas Foundation for Adoption.

The YouTube boycott that wasn't

The YouTube boycott that wasn't

GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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