Social Media News, Articles & Analysis
Read the latest Social Media News, Articles & Analysis at Campaignlive UK
Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.
Advances in technology are changing the game, from the arts to our kitchens and wardrobes - but especially for brands
UK-based Instagram brands and users will get to live-broadcast their doings within the platform's Stories sandbox.
Last year vividly demonstrated how social media can be used to distort reality and foster extremism, writes Simon Pont.
Santander is aiming to tap into the adage that "money cannot buy you happiness" in a push it says marks
Snapchat has added a search bar that is always accessible in order to make it easier to find publishers' content,
Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.
Ross Sheil, the head of mobile for Twitter in EMEA, has left without a job to go to.
Facebook will begin showing ads mid-video as it seeks to grow revenues from the exploding number of videos on its
Facebook has appointed former CNN anchor Campbell Brown in order to strengthen ties with news organisations as it grapples with
Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.
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