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What investors are asking Snap during its IPO roadshow

What investors are asking Snap during its IPO roadshow

On the second day of its IPO roadshow, Snap's founders are fending off pointed questions from sceptical investors.

Facebook challenges Snapchat with WhatsApp status update

Facebook challenges Snapchat with WhatsApp status update

Soon after launching Instagram Live Stories, Facebook has made an update to WhatsApp that again challenges Snapchat ahead of its

Good news--even skipped pre-roll ads can be effective

Good news--even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

Mark Zuckerberg defends social media in lengthy manifesto

Mark Zuckerberg defends social media in lengthy manifesto

Mark Zuckerberg has published a manifesto defending the power of social media to do good after repeated criticism of Facebook's

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

Facebook introduces TV app

Facebook introduces TV app

Facebook is launching an app that allows users to watch videos on its site on a TV.

UGC is performing better than brand posts on Facebook

UGC is performing better than brand posts on Facebook

An uptick in political conversation isn't the only thing changing Facebook.

Snickers empathizes with Adele after Grammys flub

Snickers empathizes with Adele after Grammys flub

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do

Innovation alone isn't enough to keep Snap afloat

Innovation alone isn't enough to keep Snap afloat

Snap will have to figure out how to lure advertisers as behemoth rival Facebook does all it can to stop

Cindy Gallop premieres MakeLoveNotPorn.tv documentary

Cindy Gallop premieres MakeLoveNotPorn.tv documentary

The SFW film was done by Chandelier Creative, the only ad agency that has wanted to be involved in the

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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