Social Media News, Articles & Analysis

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YouTube reveals its top 20 Super Bowl ads of all time

YouTube reveals its top 20 Super Bowl ads of all time

Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.

Whatever next? What the fast pace of tech development means for marketers

Whatever next? What the fast pace of tech development means for marketers

Advances in technology are changing the game, from the arts to our kitchens and wardrobes - but especially for brands

Instagram Stories launches live video in the UK

Instagram Stories launches live video in the UK

UK-based Instagram brands and users will get to live-broadcast their doings within the platform's Stories sandbox.

2017 will wake us up to the distorted reality of social media

2017 will wake us up to the distorted reality of social media

Last year vividly demonstrated how social media can be used to distort reality and foster extremism, writes Simon Pont.

Santander turns to user generated content in multi-channel campaign

Santander turns to user generated content in multi-channel campaign

Santander is aiming to tap into the adage that "money cannot buy you happiness" in a push it says marks

Snapchat launches search bar to help users find publishers' content

Snapchat launches search bar to help users find publishers' content

Snapchat has added a search bar that is always accessible in order to make it easier to find publishers' content,

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

Twitter's head of mobile EMEA departs

Twitter's head of mobile EMEA departs

Ross Sheil, the head of mobile for Twitter in EMEA, has left without a job to go to.

Facebook tests ads mid-video to open up further revenue streams

Facebook tests ads mid-video to open up further revenue streams

Facebook will begin showing ads mid-video as it seeks to grow revenues from the exploding number of videos on its

Facebook hires ex-CNN anchor Campbell Brown to boost ties with news firms

Facebook hires ex-CNN anchor Campbell Brown to boost ties with news firms

Facebook has appointed former CNN anchor Campbell Brown in order to strengthen ties with news organisations as it grapples with

How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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