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Tech viewpoint on connecting audiences
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Tech viewpoint on connecting audiences

Technology has given TV advertising more power and flexibility than ever before.

How the consumer magazine ABCs will affect key brand sectors
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How the consumer magazine ABCs will affect key brand sectors

It's that time of year again when media owners either celebrate or commiserate on the last six months' circulation performance. ZenithOptimedia's joint head of investment looks behind the numbers.

Introverted Perspective: do you need to be outgoing to be creative?
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Introverted Perspective: do you need to be outgoing to be creative?

Do the best creative ideas come from outgoing people, asks Saskia Jones, a digital analytics lead at Bartle Bogle Hegarty London?

Could Poke's 'Love Machines' improve your love life?
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Could Poke's 'Love Machines' improve your love life?

Want your emails to have the romance of Byron's poetry? There's an app for that. Well, there will be if Poke gets its way.

'I hope we will still be cousins': Levy on Brexit, UK and Publicis restructure
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'I hope we will still be cousins': Levy on Brexit, UK and Publicis restructure

Publicis Groupe's chief executive, Maurice Lévy, has said the group's performance in the UK in 2015 was "better than expected", despite the 4.4 per cent drop in revenues.

MPs claim Google tax row will harm UK staff morale
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MPs claim Google tax row will harm UK staff morale

MPs have suggested that Google's tax avoidance row is harming the morale of its 4,000 UK employees and that it will undermine staff retention.

IPG Mediabrands names Krakowsky chairman
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IPG Mediabrands names Krakowsky chairman

Interpublic Group has named Philippe Krakowsky as the chairman of IPG Mediabrands.

The real reason you don't ride a hoverboard to work
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The real reason you don't ride a hoverboard to work

Many of you reading this may be too young to remember fighting over Cabbage Patch dolls or Buzz Lightyear toys.

A view from Dave Trott: We believe what's interesting
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A view from Dave Trott: We believe what's interesting

In 1954, Linus Pauling won the Nobel Prize in Chemistry.

Zero-based budgeting: marketing's latest fad
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Zero-based budgeting: marketing's latest fad

Setting a budget can be a crude and unsatisfactory process.

Tech viewpoint on mobile
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Tech viewpoint on mobile

Mobile is everywhere. This is the key theme for the upcoming Mobile World Congress in Barcelona - and, with consumer consumption of mobile media rising faster than ever (mobile is expected to hit 29 per cent of consumers' total time spent with media each day in 2016), it has never been a more relevant statement.

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