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Tech viewpoint on connecting audiences
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Tech viewpoint on connecting audiences

Technology has given TV advertising more power and flexibility than ever before.

Ronseal takes over ad break with three minutes of 'watching paint dry'
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Ronseal takes over ad break with three minutes of 'watching paint dry'

Ronseal is taking over an entire ad break on Channel 4 tonight in which the viewer is invited to watch paint dry.

Nick Bailey to leave Isobar
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Nick Bailey to leave Isobar

Nick Bailey, the EMEA chief creative officer at Isobar, is leaving the Dentsu Aegis Network agency after three years.

ISBA's media transparency contracts under fire from agencies
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ISBA's media transparency contracts under fire from agencies

ISBA's attempts to introduce greater transparency around media agency contracts with advertisers are unworkable and irresponsible, it has been claimed.

Who cares what your story is...
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Who cares what your story is...

Don't get too caught up writing your own narrative when you should be helping people create theirs. But don't worry: brands still have an important part to play

The full stack of story-making
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The full stack of story-making

Production houses, PR consultancies, ad agencies... they all want ownership of the content marketing space. But only those delivering the whole enchilada will prevail

Our winter of dis-content
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Our winter of dis-content

The content we produce has to be more provocative and culturally relevant than another avocado recipe if we really want people to pay attention

In this town, it's who you know
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In this town, it's who you know

The migration of Hollywood blockbusters from the big screen to the smallest ones is giving more brands a chance to deliver a star turn. All they need is a helping hand

How brands can live happily ever after
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How brands can live happily ever after

Industry figures from different ends of the marketing spectrum came together to discuss how advertisers can woo an audience and play the shining knight in their very own enchanting tale.

A view from Dave Trott: Common sense beats brains
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A view from Dave Trott: Common sense beats brains

Errol McKellar owns a garage in Hackney.

It's the 'big ideas' that can turn products into brands
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It's the 'big ideas' that can turn products into brands

I saw a punk on the Tube this week and felt a warm rush of nostalgia for a time when people enjoyed looking interesting (in a tribal kind of way) and challenging.

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