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The Work

The very latest in commercial creativity

"The Last Stand" by Gundeep Anand
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July 20, 2017

"The Last Stand" by Gundeep Anand

London director Gundeep Anand created a stirring film about The Last Stand, the street football tournament he launched last year to unite communities across the city.

R White's "Lemons over history" by 101
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July 20, 2017

R White's "Lemons over history" by 101

The secret lemonade drinker is absent from R White's new campaign by 101, which marks the Britvic brand's return to advertising for the first time - aside from some brief activity in 2012 to promote R White's ice lollies - since the popular, long-running 1970s spot.

Nike "Roger 8 - Federer win" by Wieden & Kennedy
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July 19, 2017

Wieden & Kennedy Portland

for

Nike

Nike "Roger 8 - Federer win" by Wieden & Kennedy

Nike celebrated Roger Federer's Wimbledon victory with an ad showing off his grace and skill.

BBC "BBC Proms" by BBC Creative
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July 19, 2017

BBC Creative

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BBC

BBC "BBC Proms" by BBC Creative

Jarvis Cocker supplies the voiceover in the BBC's promo clip for the Proms 2017.

Twitter "#SheInspiresMe" by Twitter Brand and Creative Studio
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July 18, 2017

Twitter "#SheInspiresMe" by Twitter Brand and Creative Studio

Twitter brought together inspiring and aspiring female leaders and creatives from around the world for its #SheInspiresMe initiative.

Tourism Ireland "Game of Thrones tapestry" by Publicis London
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July 18, 2017

Publicis London

for

Tourism Ireland

Tourism Ireland "Game of Thrones tapestry" by Publicis London

After the success of last year's "Doors of Thrones", Tourism Ireland is back with another campaign trying to draw Game of Thrones fans to Northern Ireland.

Honda "Dream makers" by Wieden & Kennedy London
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July 18, 2017

Wieden & Kennedy London

for

Honda

Honda "Dream makers" by Wieden & Kennedy London

Honda pays tribute to the craft of film-making in a campaign created by Wieden & Kennedy for the brand's Channel 4 sponsorship.

KFC "The whole chicken" by Mother
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July 17, 2017

Mother

for

KFC

KFC "The whole chicken" by Mother

After cheering the badass chicken in KFC's debut work by Mother, viewers might feel a twinge of guilt the next time they tuck into a bargain bucket.

Adidas "Greater every run" by Iris
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July 14, 2017

Iris

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Adidas

Adidas "Greater every run" by Iris

Adidas' campaign follows runners' journeys through beautiful and epic structures, chosen to reflect the power and strength of the athletes.

Ikea "Relax into greatness" by Mother London
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July 13, 2017

Mother London

for

Ikea

Ikea "Relax into greatness" by Mother London

Lions, say Ikea, spend up to 18 hours a day relaxing, so what better animal to demonstrate the brand's commitment to creating spaces for weary parents to unwind in?

Vauxhall "Pyjama mamas uncut" by The Outfit and The Story Lab
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July 13, 2017

Mother London

for

Vauxhall

Vauxhall "Pyjama mamas uncut" by The Outfit and The Story Lab

Jessica Hynes and Sally Phillips take the lead roles in a series of comedy sketches inspired by modern day motherhood.

Renault UK "The ultimate test drive" by Publicis London
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July 13, 2017

Publicis

for

Renault

Renault UK "The ultimate test drive" by Publicis London

The theme of Renault's ad is "passion", which 79-year-old Rosemary Smith proves she has plenty of as she becomes the oldest person to drive a Formula 1 car.

UKTV Play "Set the TV you love free" by UKTV Creative
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July 12, 2017

UKTV Play "Set the TV you love free" by UKTV Creative

The new ad from UKTV, the free TV streaming service, features a flock of flying TV sets over the south coast on England, created for the campaign by The Mill .

KFC "Lunchtime is coming" by BBH
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July 11, 2017

BBH

for

KFC

KFC "Lunchtime is coming" by BBH

Game of Thrones' Hodor (Kristian Nairn) now works in a KFC, in this new bizarre ad for the chicken shop by BBH.

Harry's "Meet ​shaving's other guys" by Brothers and Sisters
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July 10, 2017

Harry's "Meet ​shaving's other guys" by Brothers and Sisters

Harry's, the shaving company, has launched its debut campaign in the UK.

Private view: Everyone talks about extremes (with Micky Tudor and Seb Hill)
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July 10, 2017

Micky Tudor

and

Seb Hill

Private view: Everyone talks about extremes (with Micky Tudor and Seb Hill)

CHI & Partners' Micky Tudor and BBD Perfect Storm's Seb Hill review ads from Subway, Virgin Trains, Boots, CBeebies and Jurys Inn.

Sainsbury's "Living well - summer" by Wieden & Kennedy London
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July 07, 2017

Wieden & Kennedy

for

Sainsbury's

Sainsbury's "Living well - summer" by Wieden & Kennedy London

Sainsbury's latest campaign by Wieden & Kennedy London highlights small celebratory moments during summer.

Grant's "The journey" by FCB Inferno
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July 07, 2017

Grant's "The journey" by FCB Inferno

Grant's new global campaign by FCB Inferno continues the trope that the only people who drink whisky are cool men in suits.

Rankin "GetSnogging" by The Full Service
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July 06, 2017

Rankin "GetSnogging" by The Full Service

GetSnogging is a film-based project from photographer Rankin and creative agency The Full Service, to celebrate International Kissing Day and spread love in testing times.

Fruit Shoot "It's my thing gaming mat" by Iris
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July 06, 2017

Fruit Shoot "It's my thing gaming mat" by Iris

While colouring paper and crayons might be the traditional staple to entertain kids in restaurants, Fruit Shoot has released an augmented reality app by Iris as an innovative alternative.

Birds Eye "Solidaritea" by Recipe
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July 05, 2017

Birds Eye "Solidaritea" by Recipe

Birds Eye Fish Fingers is showing solidarity with mums and dads by celebrating thankless parenting moments.

Absolut "Equal love" by Bartle Bogle Hegarty
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July 05, 2017

Bartle Bogle Hegarty

for

Absolut

Absolut "Equal love" by Bartle Bogle Hegarty

Absolut's provocative new film features a string of diverse people taking part in a choreographed kissathon.

Richmond Sausages "Proud to be the nation's favourite" by Saatchi & Saatchi
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July 04, 2017

Saatchi & Saatchi

for

Kerry Foods

Richmond Sausages "Proud to be the nation's favourite" by Saatchi & Saatchi

Richmond returns to TV advertising with a heart-warming campaign to re-launch the Kerry Foods sausage brand.

Dr. Martens "#WornDifferent" by ODD
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July 04, 2017

Dr. Martens "#WornDifferent" by ODD

Dr. Martens' new global campaign brings together 29 individuals to share a message of diversity.

Branston Pickle "Please the cheese" by Mcgarrybowen
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July 04, 2017

Branston Pickle "Please the cheese" by Mcgarrybowen

Branston Pickle taps into the nation's obsession with cheese in a lighthearted campaign by Mcgarrybowen London.

Anchor "Switched on" by Creature of London
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July 03, 2017

Creature

for

Anchor

Anchor "Switched on" by Creature of London

Loveable animated creatures the Hugglers return in the latest ad for Anchor Foods' Arla, as part of a £4.5m campaign promoting the brand's "real butter" credentials.

PokerStars "#GameOn" by Gravity Road
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July 03, 2017

PokerStars "#GameOn" by Gravity Road

The world's fastest man and (possibly) the world's funniest man face off in a battle of wits for PokerStars.

Vauxhall "Pyjama mamas" by Mother London
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July 03, 2017

Mother London

for

Vauxhall

Vauxhall "Pyjama mamas" by Mother London

Vauxhall's "pyjama mamas" are a sassy retort to the UK headteacher who last year asked parents to "dress appropriately" and stop doing the school run in their sleepwear.