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The Work

The very latest in commercial creativity

Levi's "Circles" by FCB West
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September 21, 2017

Levi's "Circles" by FCB West

Inclusivity has become a hot topic among brands.

BBC One "The Apprentice trailer" by BBC Creative
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September 21, 2017

BBC Creative

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BBC One

BBC One "The Apprentice trailer" by BBC Creative

A young director goes to town creating a trailer for the 13th series of The Apprentice, complete with gold outfits, extravagant dance routines and someone swinging on a giant finger.

Mini "The faith of a few" by Jung von Matt
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September 21, 2017

Jung von Matt

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Mini

Mini "The faith of a few" by Jung von Matt

Mini tells the pioneering story of John Cooper, who beat the odds in the early 1960s by building a legendary racing car from a tiny family vehicle.

HSBC "#ZeroRegrets" by We Are Social
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September 21, 2017

We Are Social

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HSBC

HSBC "#ZeroRegrets" by We Are Social

HSBC features grime artist Lady Leshurr in a music video encouraging young people in the UK to start higher education or training.

The New York Bakery Company "The woman who runs New York" by Now
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September 19, 2017

The New York Bakery Company "The woman who runs New York" by Now

The New York Bakery Company's biggest-ever campaign transports viewers to New York to meet Edna, a charismatic 82-year-old Jewish woman who runs the city by fuelling its inhabitants with bagels.

Bill & Melinda Gates Foundation "Best of times, worst of times" by Vice Impact
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September 19, 2017

Bill & Melinda Gates Foundation "Best of times, worst of times" by Vice Impact

Vice created a film with the Bill & Melinda Gates Foundation to highlight progress of the United Nations' Global Goals ahead of UN General Assembly Week.

Guinness "The Compton cowboys" by AMV BBDO
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September 18, 2017

Abbott Mead Vickers BBDO

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Guinness

Guinness "The Compton cowboys" by AMV BBDO

Guinness' latest ad unearths a true story that might seem unbelievable: real cowboys roaming the streets of central Los Angeles on horses.

H&M "H&M womenswear fall fashion 2017" by Adam & Eve/DDB
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September 15, 2017

Adam & Eve/DDB

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H&M

H&M "H&M womenswear fall fashion 2017" by Adam & Eve/DDB

Naomi Campbell knew all the words to Wham!'s Wham Rap! by heart when she arrived on set to shoot H&M's autumn/winter fashion campaign.

Asos "Go play" by Somesuch
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September 15, 2017

Asos "Go play" by Somesuch

Asos' vibrant film introducing its new makeup range also heralds a fresh directing talent to watch: Raine Allen-Miller, who was a creative at Mother before signing to Somesuch.

BBC Radio 1 "Live lounge" by BBC Creative
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September 15, 2017

BBC Creative

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BBC

BBC Radio 1 "Live lounge" by BBC Creative

BBC Creative tells the stories behind major music acts to mark Radio 1's Live Lounge Month and 50 years of the station.

Unicef "A child is a child" by FCB Inferno
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September 14, 2017

FCB Inferno

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UNICEF

Unicef "A child is a child" by FCB Inferno

Photographer and director Rankin shot Unicef UK's new film to highlight the plight of children uprooted by war, poverty and disaster.

Lululemon "Strength to be" by Virtue Worldwide
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September 14, 2017

Lululemon "Strength to be" by Virtue Worldwide

Lululemon's first-ever men's campaign portrays alternate definitions of strength and masculinity.

Heineken "Share the drama" by Publicis Italy
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September 14, 2017

Publicis

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Heineken

Heineken "Share the drama" by Publicis Italy

Heineken's Uefa Champions League campaign illustrates the drama of football through three Hollywood-style spots.

Absolut "One night" by BBH London
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September 14, 2017

Bartle Bogle Hegarty

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Absolut

Absolut "One night" by BBH London

In a turbulent political climate it might seem idealistic to claim creativity can change the world, but Absolut has never been a brand to quiet its point of view.

Adidas "Creativity gets you noticed" by 72andSunny
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September 13, 2017

72andSunny

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Adidas

Adidas "Creativity gets you noticed" by 72andSunny

Creativity can be the differentiator in getting an athlete noticed, according to a new fast-paced Adidas ad by 72andSunny.

Habito "Algorithm" by Who Wot Why
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September 13, 2017

Habito "Algorithm" by Who Wot Why

Who Wot Why made the first coded algorithm TV ad for Habito, an online mortgage broker.

Private view: How to make a snowball (with Iain Tait and Andy Jex)
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September 13, 2017

Iain Tait

and

Andy Jex

Private view: How to make a snowball (with Iain Tait and Andy Jex)

Wieden & Kennedy ECD Iain Tait and incoming TBWA\London creative chief Andy Jex review work from Nike, Always, Channel 4, Honda, Airbnb, KFC, Ikea, Secret Escapes, McCain and Toyota.

Yopa "Seriously, why not?" by Lucky Generals
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September 12, 2017

Lucky Generals

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Yopa

Yopa "Seriously, why not?" by Lucky Generals

Lucky Generals' first campaign for Yopa introduces characters in ridiculous situations that keep them from using the digital estate agent themselves, from being entombed in ice to trapped in a boring dream.

Dreamies "Best friends" by Adam & Eve/DDB
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September 12, 2017

Adam & Eve/DDB

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Mars

Dreamies "Best friends" by Adam & Eve/DDB

We won't ruin the twist at the end of this ad for the new Dreamies Deli-Catz treats, but it's what you would expect from an ill-fated friendship between a cat and a chick.

ClientEarth "Poisoned playgrounds" by BMB
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September 12, 2017

ClientEarth "Poisoned playgrounds" by BMB

BMB made an eerie film for ClientEarth in response to the government's new Air Quality Plan, which the charity claims is inadequate.

Royal College of Psychiatrists "Choose psychiatry" by Fabrik Brands
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September 12, 2017

Royal College of Psychiatrists "Choose psychiatry" by Fabrik Brands

The Royal College of Psychiatrists has launched its first-ever recruitment campaign with a film that tackles negative perceptions of psychiatry and encourages more medical students to enter the field.

CALM "Suicide notes" by Adam & Eve/DDB
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September 11, 2017

CALM "Suicide notes" by Adam & Eve/DDB

CALM (The Campaign Against Living Miserably) ran a powerful press campaign for National Suicide Prevention Day on Sunday.

Comparethemarket.com "Kingsman" by VCCP
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September 11, 2017

VCCP

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Comparethemarket.com

Comparethemarket.com "Kingsman" by VCCP

The meerkats are back in a high-stress caper in Comparethemarket.com's new multi-million pound TV ad campaign ahead of the film sequel Kingsman: The Golden Circle.

Marmite "Marmite gene project" by Adam & Eve/DDB
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September 09, 2017

Adam & Eve/DDB

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Marmite

Marmite "Marmite gene project" by Adam & Eve/DDB

This hilarious TV ad by Adam & Eve/DDB is part of a Marmite campaign that proves people's love or hate for the product is in their genes.

Camden Town Brewery "Raise Hells - Camden celebration" by The Garage Soho
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September 08, 2017

Camden Town Brewery "Raise Hells - Camden celebration" by The Garage Soho

Camden Town Brewery brings the spirit of its native London borough to life in its first-ever TV campaign, created by Sir John Hegarty's incubator company, The Garage Soho.

Pinterest "What if" by Pinterest
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September 08, 2017

Pinterest "What if" by Pinterest

Pinterest's second TV campaign will consist of at least 10 different spots, tailored to fit specific Channel 4 programmes including The Great British Bake Off, Grand Designs and Gogglebox.

Tyrrells "Absurdly good" by Wieden & Kennedy
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September 08, 2017

Tyrrells "Absurdly good" by Wieden & Kennedy

Tyrrells' first-ever TV ad campaign brings to life the madcap world of vintage photography that has been featured on the packs for years.

Premier Inn "Chapman and Steele" by Lucky Generals
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September 08, 2017

Lucky Generals

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Premier Inn

Premier Inn "Chapman and Steele" by Lucky Generals

The next chapter in Premier Inn's "A great place to start campaign" is a tribute to '80s buddy copy movies.