Cancer Research UK
Cancer Research UK and Channel 4 have created the world's first TV ad shot live from inside the human body.
Channel 4 pokes fun at stars' inflated self-belief in a trailer for the new series of The Jump, the celebrity winter sports show.
Wieden & Kennedy London
Sainsbury's has kicked off a major shift in strategy with a joyful film starring people dancing in their kitchens.
James Joyce, fish and chips, Napoleon, mozzarella: Rugby fans from England, France, Ireland, Italy, Scotland and Wales name what they are proudest of about their teams and homelands ahead of the Six Nations.
Gillian Anderson and Anna Friel are among the celebrities backing MQ, the new mental health research charity.
Adidas' latest film unfolds like a gallery installation glorifying Paul Pogba's style, as the French footballer launches his first clothing collection with the brand.
The people in Nissan's new Sky Sports Premier League idents are adept at performing football tricks near their cars without making so much as a scratch.
Nationwide tackles flat sharing, cats and sources of happiness in 10-second "micropoems" for a series of spoken word idents sponsoring ITV and UTV documentaries.
The music flowing through this man's headphones transforms his usual walk into a gravity-defying dance routine.
Like other banks of late, Santander is trying to boost trust by reaching for a more authentic voice.
Wieden & Kennedy Portland
Procter & Gamble
This is an odd one. It's the End of Days for the folks in the pit whose livelihoods rely on the moisture and sweat that has run dry since Old Spice dried up the fields.
Mythical creatures from a minotaur to Medusa populate the ad for Mitsubishi Motors' flagship hybrid SUV, the Outlander PHEV, which launched this week.
It's an all-too familiar scenario: you Google a minor health symptom only to fall down an internet rabbit hole and become convinced you're stricken with a terminal disease.
Lidl's first ad in the "Big on quality, Lidl on price" campaign promotes a compelling deal for budget-conscious families.
Fighting talk from holiday rental company HomeAway, which has a couple of cheeky reasons to not use more well-known online accommodation sharing sites.
If you were to "click and buy" a car online, how would you expect it to be delivered? In a huge cardboard box, of course.
Ikea turns the struggle to get a good night's sleep into a sport.
Adam & Eve/DDB
Scooby-Doo and Shaggy pick up from Hanna-Barbera characters Top Cat and the Flintstones, in their own ad for Halifax.
Bartle Bogle Hegarty
It's amazing what people will do for love.
Everyone wants their photo taken with the iPhone 7 Plus, in the latest ad for Apple's "Practically magic" campaign.
Specsavers is trying to keep up its marketing momentum in the absence of John Cleese's Basil Fawlty character, the popular star of last year's spot.
Wieden & Kennedy, Portland
Kevin Hart can't ignore the daily chirping of his Apple Watch Nike+ in this series of ads from Wieden & Kennedy Portland that takes its inspiration from the athletic adventures of Forrest Gump.
Kellogg's is highlighting all the weird ways that people eat Corn Flakes in the brand's first TV ad in five years.
The latest film from the Hershey's brand has been shot entirely on iPhones, to appeal to millennials across social media.
Rowan Atkinson is a potato and he's not ready to end up in a microwave just yet, in the takeaway site's "Find your flavour" campaign.
The British Army wants more recruits to join its "family" of soldiers .
Bupa's stirring ad campaign promotes its new brand positioning, "For living", which is focused on helping people get the most out of everyday life.
BBC One has turned to British documentary photographer Martin Parr to create its idents for 2017.