Soft drinks advertising, marketing campaigns and videos
A collection of the best Soft drinks creative work, such as advertising, marketing campaigns and videos.
Britvic has responded to parents who have criticised advertising's use of stereotypical, one-dimensional "perfect" children and families.
Many brands have invited derision for tacking diversity on to marketing efforts, but Coca-Cola subtly weaves LGBT inclusivity into the
Lucozade Sport has teamed up with MediaCom to get a million people moving more by 2020.
George Clooney continues his ten-year relationship with Nespresso in another cinematic spot.
One of London's biggest housing estates is the scene for Lucozade Sport's latest spot.
Coca-Cola enlists the powers of a magician for the latest campaign in its "One brand" strategy, which unites its four
Subway and Pepsi Max have launched a "Summer of Music" campaign across both brands' social media channels and in Subway
Jimmy's Iced Coffee, the family-owned range of ready-to-drink iced coffees, has released its second full-length coffee-themed rap, called Who Got
BMB has created a £2m campaign for the launch of Rubicon Spring, a new product made from sparkling spring water
Coca-Cola Zero has been given a new name (Coca-Cola Zero Sugar) and new look in an attempt to make it
Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign.
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.
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