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The Work

The very latest in commercial creativity

PeckhamPlex "Save the Plex" by Abbott Mead Vickers BBDO
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April 27, 2017

PeckhamPlex "Save the Plex" by Abbott Mead Vickers BBDO

Cullen Farleigh and Olamide Soyemi, two junior creatives at Abbott Mead Vickers BBDO, were upset to find out that their beloved local cinema, the PeckhamPlex, was being shut down.

McCoy's "Chips" by WCRS
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April 27, 2017

WCRS

for

KP Snacks

McCoy's "Chips" by WCRS

Is it a crisp? Is it a chip? McCoy's new potato snack has us scratching our heads.

Soreen "Are you a squidgy bit Soreen?" by Red Brick Road
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April 27, 2017

Soreen "Are you a squidgy bit Soreen?" by Red Brick Road

Squidgy, animated Soreen characters explain why they love the malt loaf, in the brand's new campaign by Red Brick Road.

Alzheimer's Society "World Cup heroes united against dementia" by McCann London
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April 26, 2017

McCann London

for

Alzheimer's Society

Alzheimer's Society "World Cup heroes united against dementia" by McCann London

World Cup 66 winning squad footballers Sir Geoff Hurst and Gordon Banks have joined Alzheimer's Society's campaign, which urges the public to "get behind the team again".

Spotify "Dinner" and "Door" by Spotify
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April 26, 2017

Spotify "Dinner" and "Door" by Spotify

Spotify uses music to depict offbeat family moments in hilarious ads promoting its Family Plan.

Purina Bakers "DogPay" by OgilvyOne
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April 26, 2017

OgilvyOne

for

Bakers

Purina Bakers "DogPay" by OgilvyOne

Bakers' tech team has created a contactless payment scheme for dogs. No, this isn't a late April Fool's.

Vauxhall "First email built from a car" by MRM Meteorite
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April 26, 2017

Vauxhall "First email built from a car" by MRM Meteorite

Vauxhall's Mokka X boasts good Wi-Fi, so to show off this feature MRM Meteorite tasked a writer, designer and coder with creating, building and deploying an email from inside the car.

Magic Radio "Love that song" by Thinkfarm
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April 25, 2017

Magic Radio "Love that song" by Thinkfarm

Magic Radio's ad has an 80s and 90s playlist, accompanied by live action and animations by Nigel Coan, whose previous credits include The Mighty Boosh.

Etihad Airways "Abu Dhabi 48-hour stopover challenge" by Cheil London
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April 25, 2017

Etihad Airways "Abu Dhabi 48-hour stopover challenge" by Cheil London

Kaiser Chiefs' front man Ricky Wilson races around Abu Dhabi in 48 hours, in Cheil London's campaign for Etihad Airways.

Dunkin' Donuts "Marathon motivator" by Martin London
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April 25, 2017

Dunkin' Donuts "Marathon motivator" by Martin London

Dunkin' Donuts' "Marathon motivator" campaign kicked off on social media in the lead up to the London Marathon on the 23 April 2017.

Cheapflights "ESC your desk" by McCann London
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April 25, 2017

Cheapflights "ESC your desk" by McCann London

Cheapflights uses Taiwanese-style animation to promote its new "EscEscape" tool, a Google Chrome extension that makes it easier for desktop computer users to search for flights by tapping the Esc key.

StubHub "Festival" and "Machines" by Goodby Silverstein & Partners
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April 25, 2017

StubHub "Festival" and "Machines" by Goodby Silverstein & Partners

Online ticket exchange StubHub is encouraging people to overcome the inertia of staying home through a campaign running in the UK, US and Canada.

Škoda "Reconnect" by Fallon
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April 25, 2017

Škoda "Reconnect" by Fallon

The new instalment in Škoda's "Driven by something different" campaign starring Sir Bradley Wiggins urges viewers to reconnect with what matters most in life.

Alzheimer's Society "United against dementia" by McCann London
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April 24, 2017

McCann London

for

Alzheimer's Society

Alzheimer's Society "United against dementia" by McCann London

Come Together could be the theme song for advertisers in 2017 - but, unlike the cringeworthy efforts of Pepsi and Heineken, Alzheimer's Society delivers the message with aplomb.

Hellmann's "Food pioneers" by Ogilvy & Mather London
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April 24, 2017

Ogilvy & Mather

for

Hellman's

Hellmann's "Food pioneers" by Ogilvy & Mather London

Have you ever wondered who in their right mind first picked up a squid and decided it was edible?

Strongbow "Imagine" by Cloudfactory, Amsterdam
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April 24, 2017

Strongbow "Imagine" by Cloudfactory, Amsterdam

Environmentalists and artists Mary Mattingly and Mr Plant peel back the concrete streets of Mexico City to reveal a green oasis, in the latest campaign for Strongbow cider.

Deloitte "Deloitte do" by BBH London
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April 24, 2017

Deloitte "Deloitte do" by BBH London

Deloitte's new brand campaign focuses on the word "Do" to showcase the firm's positive impacts on its clients' businesses.

BT "Manor house" by AMV BBDO
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April 21, 2017

AMV BBDO

for

BT

BT "Manor house" by AMV BBDO

Ryan Reynolds returns in a new ad for BT Infinity.

Hope Not Hate "New brand identity" by Blue State Digital
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April 21, 2017

Hope Not Hate "New brand identity" by Blue State Digital

Anti-hate campaign group Hope Not Hate has refreshed its brand in a bid to more effectively confront the resurgence of far-right politics across Europe and the US.

San Miguel "The Rich List" by Pablo
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April 21, 2017

Pablo

for

San Miguel

San Miguel "The Rich List" by Pablo

San Miguel has launched the second year of The Rich List: its project to identify 20 individuals and collectives from across the globe that have unique, compelling and aspirational human stories that make the case for a definition of "wealth" that goes beyond money.

Heineken "Worlds apart" by Publicis London
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April 21, 2017

Publicis London

for

Heineken

Heineken "Worlds apart" by Publicis London

Heineken brings together opposing sides over a beer in a film that goes some way to prove that in the end, all we really want is to just get along with each other.

Petplan "Pets on 4" by Now
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April 21, 2017

Petplan "Pets on 4" by Now

Pet insurance brand Petplan has unveiled the latest work in its "Every pet deserves Petplan" campaign as part of its sponsorship of Channel 4's "Pets on 4" segment, which includes the programme The Supervet.

Foster's "Thirstiest men on Earth, 1888" by Adam & Eve/DDB
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April 20, 2017

Adam & Eve/DDB

for

Heineken

Foster's "Thirstiest men on Earth, 1888" by Adam & Eve/DDB

Foster's celebrates its Australian roots by telling the story of English cricketers battling the Melbourne heat during a match in 1888.

Carlsberg "The Danish way" by Fold7
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April 20, 2017

Fold7

for

Carlsberg

Carlsberg "The Danish way" by Fold7

Mads Mikkelsen stars as a "modern day Danish philosopher" in this campaign, which seeks to position Carlsberg as an icon of Danish lifestyle.

Giffgaff "The big swim" by Who Wot Why
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April 20, 2017

Giffgaff "The big swim" by Who Wot Why

Mobile network Giffgaff is rolling out an ad to remind customers they're free to go, or stay, with their "no contract" service.

Lucozade Sport "Anthony Joshua" by Grey London
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April 19, 2017

Grey London

for

Lucozade

Lucozade Sport "Anthony Joshua" by Grey London

The life story of championship boxer Anthony Joshua is the subject of a short film for Lucozade Sport.

UCL "Forensics lab" by O&M London
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April 19, 2017

UCL "Forensics lab" by O&M London

University College London has created two films for a crowdfunding campaign to raise money for the building of a new forensics lab.

Listerine "Boldify your routine" by J Walter Thompson
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April 18, 2017

J. Walter Thompson

for

Johnson & Johnson

Listerine "Boldify your routine" by J Walter Thompson

Listerine is on a mission to find out what the boldest people in the UK do in the mornings.