The Work: The latest from the world of commercial creativity

Deutsche Telekom "Sea Hero Quest" by Saatchi & Saatchi
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May 04, 2016

Deutsche Telekom "Sea Hero Quest" by Saatchi & Saatchi

Deutsche Telekom has put its name to a mobile game that feeds players' progress to University College London, which is collating the data to use in research for dementia treatments.

Samsung "VR Stories" by Bartle Bogle Hegarty
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May 03, 2016

Bartle Bogle Hegarty

for

Samsung

Samsung "VR Stories" by Bartle Bogle Hegarty

Samsung has built a prototype virtual-reality set for absent parents to read bedtime stories to their children.

WildAid "#JoinTheHerd" by Grey London
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May 03, 2016

WildAid "#JoinTheHerd" by Grey London

The wildlife conservation charity WildAid live-streamed history's biggest-ever ivory cremation as part of a campaign to help save elephants from extinction.

Maynards Bassetts "a tasty intermission" by Wieden & Kennedy London
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April 29, 2016

Wieden & Kennedy London

for

Maynards Wine Gums

Maynards Bassetts "a tasty intermission" by Wieden & Kennedy London

Mondelez International's decision to combine Maynards and Bassetts has resulted in a wacky masterbrand campaign, with discrete spots for each type of sweet under the new banner.

Just Eat "manband" by Red Brick Road
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April 29, 2016

Just Eat "manband" by Red Brick Road

Just Eat is back with a new "mini fist pump feeling" ad and this time it features a boy-band singing about Chinese takeaways.

Martini "the richest man in the world" by Abbott Mead Vickers BBDO
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April 28, 2016

Martini "the richest man in the world" by Abbott Mead Vickers BBDO

Martini, the vermouth and sparkling-wine producer, has unveiled its new global creative platform - "play with time" - beginning with a pan-European TV campaign.

Private view: George Bryant and Andy Taylor
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April 28, 2016

George Bryant

and

Andy Taylor

Private view: George Bryant and Andy Taylor

The Brooklyn Brothers' George Bryant and Iris' Andy Taylor review ads from Moneysupermarket.com, Burberry, Lloyds Bank, The Black Farmer and ING.

Walkers "countdown to kit off" by Abbott Mead Vickers BBDO
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April 28, 2016

AMV BBDO

for

Walkers

Walkers "countdown to kit off" by Abbott Mead Vickers BBDO

At the start of the Premier League season, the odds of Leicester City winning the title were 5,000/1.

The Times/The Sunday Times "noise" by CHI & Partners and Team News
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April 28, 2016

CHI & Partners

for

The Times

The Times/The Sunday Times "noise" by CHI & Partners and Team News

The Times and The Sunday Times have released their first-ever joint brand campaign.

Temptations "catterbox" by Adam & Eve/DDB
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April 28, 2016

Temptations "catterbox" by Adam & Eve/DDB

Temptations, the pet-snack brand owned by Mars, is prototyping a collar that translates a cat's meow into English.

World's talking about: The Swedish Number
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April 27, 2016

World's talking about: The Swedish Number

After claiming to be the first country to abolish censorship 250 years ago, Sweden is now boasting that it is the first country with a phone number.

Women's Equality Party "we think that's fair" by Cheil London
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April 27, 2016

Women's Equality Party "we think that's fair" by Cheil London

The Women's Equality Party is urging Londoners to give one of their two permitted votes to the party in the mayoral elections on 5 May.

Knorr "love at first taste" by MullenLowe
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April 27, 2016

Mullen Lowe

for

Knorr

Knorr "love at first taste" by MullenLowe

Tatia Pilieva, who directed the 2014 viral ad "first kiss", has shot an online spot for Knorr, where the brand plays cupid by pairing people based on their culinary tastes.

Nike "just do it Greece" by Wieden & Kennedy Amsterdam
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April 26, 2016

Wieden & Kennedy Amsterdam

for

Nike

Nike "just do it Greece" by Wieden & Kennedy Amsterdam

Greek athletes are shown training in derelict stadiums in a new Nike campaign.

Boots No7 "ready for more" by Mother
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April 26, 2016

Mother

for

Boots

Boots No7 "ready for more" by Mother

The ballet dancer Alessandra Ferri performs with a hologram of her younger self in a new ad for Boots No7's Triple Action Serum.

Save the Children "every last child" by Adam & Eve/DDB
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April 26, 2016

Adam & Eve

for

Save the Children

Save the Children "every last child" by Adam & Eve/DDB

Adam & Eve/DDB has created a global campaign for Save the Children that coincides with the charity's new report highlighting forgotten groups of children.

BBC "Attenborough at 90" by BBC Creative
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April 25, 2016

BBC "Attenborough at 90" by BBC Creative

One of BBC Creative's first tasks since being established in January has been to create trails for the programmes celebrating Sir David Attenborough, who turns 90 on 8 May.

Amnesty International Turkey "#GayTurtle" by TBWA\Istanbul
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April 22, 2016

Amnesty International Turkey "#GayTurtle" by TBWA\Istanbul

Amnesty International has found a novel way to highlight homophobia in Turkey - film what happens when you offer people a gay turtle.

Jacob's Cracker Crisps "crackin'" by Grey London
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April 22, 2016

Grey London

for

United Biscuits

Jacob's Cracker Crisps "crackin'" by Grey London

The third ad in United Biscuits' brand relaunch for Jacob's features a trio of bridesmaids miming Black Box's Ride On Time.

Private view: Russell Ramsey and Kevin Chesters
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April 21, 2016

Russell Ramsey

and

Kevin Chesters

Private view: Russell Ramsey and Kevin Chesters

J Walter Thompson's Russell Ramsey and Ogilvy & Mather's Kevin Chesters review ads from Blu, Bupa, Integration, Cadbury Dairy Milk and Green Party.

Evian "baby bay" by BETC Paris
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April 21, 2016

BETC Paris

for

Evian

Evian "baby bay" by BETC Paris

Evian's 2013 "baby & me" ad, which won a silver Lion at Cannes and has more than 123 million hits on YouTube, is a tough act to follow.

World's talking about: Eyes on Gigi
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April 21, 2016

KBS

for

BMW

World's talking about: Eyes on Gigi

Earlier this week, Sir Martin Sorrell conceded that agencies had not cracked mobile advertising.

Coors Light "quest for cold" by VCCP
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April 21, 2016

VCCP

for

Coors Light

Coors Light "quest for cold" by VCCP

Jean-Claude Van Damme returns as the double denim-wearing chill seeker in a new campaign for Coors Light.

Ikea "wonderful life" by Mother
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April 21, 2016

Mother

for

Ikea

Ikea "wonderful life" by Mother

Ikea usually opts for style over schmaltz in its advertising, but the retailer's latest spot by Mother is a chocolate-box retelling of a couple's life together.

BT "faster" by Abbott Mead Vickers BBDO
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April 20, 2016

Abbott Mead Vickers BBDO

for

BT

BT "faster" by Abbott Mead Vickers BBDO

Ryan Reynolds, the star of Deadpool, follows in the footsteps of Ewan McGregor and Rebel Wilson to feature in the new BT ad.

Formula E "leap of faith" by Little Dot Studios
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April 20, 2016

Formula E "leap of faith" by Little Dot Studios

A stuntman back flips over a speeding Formula E car in a 360-degree online video designed to drum up interest in the fledgling sport.

Choco Leibniz "case" by Creature London
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April 19, 2016

Choco Leibniz "case" by Creature London

A sleuth is distracted from the denouement of a murder mystery when his prime suspect offers him a Choco Leibniz from a silver case, in a new national TV campaign for the brand.

Foster's "dry cleaner" by Adam & Eve/DDB
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April 19, 2016

Adam & Eve

for

Foster's

Foster's "dry cleaner" by Adam & Eve/DDB

Foster's introduces a new strapline in its TV ad about a dry-cleaner who abuses his position to experiment with a range of careers.