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The Work

The very latest in commercial creativity

Hostelworld "In da hostel with 50 Cent" by Lucky Generals
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May 20, 2016

Hostelworld "In da hostel with 50 Cent" by Lucky Generals

50 Cent (Curtis Kames Jackson III) follows in the footsteps of retired boxer Chris Eubank by starring in the new online ad for Hostelworld.

Huawei "Huawei P9" by Havas London
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May 25, 2016

Huawei "Huawei P9" by Havas London

Scarlett Johansson and Henry Cavill, two silver-screen superheroes from competing movie franchises, feature in the new ad for Huawei's P9 phone.

Wrigley's Extra "The Extra Smile Back Project" by BBDO
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May 24, 2016

Abbott Mead Vickers BBDO

for

Wrigley's

Wrigley's Extra "The Extra Smile Back Project" by BBDO

Wrigley's Extra, the chewing-gum brand, has jumped aboard the cause-related marketing bandwagon with a campaign to educate families on the importance of good oral health.

Thomas Cook Airlines "#CatsOnAPlane" by Catch
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May 24, 2016

Thomas Cook Airlines "#CatsOnAPlane" by Catch

Thomas Cooks Airlines gets some discerning cats to test the comfort of its Airbus A330 and Boeing 767 in a new online campaign from Catch.

Volkswagen "The big arrival" by Adam & Eve/DDB
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May 23, 2016

Adam & Eve

for

Volkswagen

Volkswagen "The big arrival" by Adam & Eve/DDB

Volkswagen's new Tiguan SUV is stylish enough to suppress your adolescent children's embarrassment reflex during the school run, according to a new TV campaign from the brand.

HomeAway "Eiffel Tower" by Saatchi & Saatchi
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May 23, 2016

HomeAway "Eiffel Tower" by Saatchi & Saatchi

HomeAway, the rival to Airbnb that differentiates itself by only renting whole apartments, is offering people the chance to stay in the Eiffel Tower during the Uefa Euro 2016 tournament.

Private view: Alex Holder and Luke Williamson
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May 23, 2016

Alex Holder

and

Luke Williamson

Private view: Alex Holder and Luke Williamson

Anomaly's Alex Holder and Fabula's Luke Williamson review ads from Deutsche Telekom, Pepsi, Ronseal, Maynards Bassetts and Pepsi.

Braun "Beardimation" by Abbott Mead Vickers BBDO
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May 19, 2016

Braun "Beardimation" by Abbott Mead Vickers BBDO

Braun's new online campaign is a beardimation - a stop-motion film featuring images of men's hair, pieced together to create a moving mosaic of stubble.

Vita Coco "Just get thirsty" by Droga5 London
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May 19, 2016

Vita Coco "Just get thirsty" by Droga5 London

Vita Coco, the coconut-water drink, encourages people to work up a thirst any way they can in a new campaign from Droga5 London.

Sunny "Life support" by Brothers and Sisters
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May 19, 2016

Sunny "Life support" by Brothers and Sisters

Google might be banning lenders who charge more than 36% APR from advertising on its pages but TV is fair game - and that's fortunate for the short-term loan company Sunny, which wants to communicate how laid back it is.

Samsung "Blind cap" by Cheil
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May 17, 2016

Cheil Worldwide

for

Samsung

Samsung "Blind cap" by Cheil

From a prototype mobile app that helps mothers connect with incubator-bound preemies to smart surfboards, Samsung has had plenty of marketable innovations to crow about these past few months.

Radiocentre "See radio differently" by Lucky Generals
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May 17, 2016

Radiocentre "See radio differently" by Lucky Generals

You're Keith Weed, Unilever's marketing chief.

Mars "#Believe" by Abbott Mead Vickers BBDO
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May 16, 2016

Abbott Mead Vickers BBDO

for

Mars

Mars "#Believe" by Abbott Mead Vickers BBDO

England footballers Danny Welbeck, Harry Kane and Jamie Vardy lead a madcap throng of fans across the channel to France in Mars' new campaign ahead of Euro 2016.

Boots "Feel good" by Mother
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May 16, 2016

Mother

for

Boots

Boots "Feel good" by Mother

Boots positions itself as the people's champion, tackling undiagnosed eyesight problems and spotty teenage skin, in a new UK campaign.

Private view: David Kolbusz and Chris Clarke
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May 16, 2016

David Kolbusz

and

Chris Clarke

Private view: David Kolbusz and Chris Clarke

Droga5 London's David Kolbusz and DigitasLBi's Chris Clarke review ads from Knorr, Boots, Swedish Tourist Association, Amnesty International and Temptations.

Shell "Tell me we're OK" by J Walter Thompson
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May 13, 2016

JWT

for

Shell

Shell "Tell me we're OK" by J Walter Thompson

Akon, the singer and producer whose hits include Lonely and Locked Up, has released a comeback single (with DJ Hardwerk) in conjunction with Shell to promote its new energy initiative.

Hotels.com "Alreet pet" by Crispin Porter & Bogusky London
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May 13, 2016

Crispin Porter & Bogusky

for

Hotels.com

Hotels.com "Alreet pet" by Crispin Porter & Bogusky London

Hotels.com has created an unusual twist on the skippable ad to introduce its US mascot, Captain Obvious, to the UK.

Corona "This is living" by Wieden & Kennedy Amsterdam
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May 12, 2016

Wieden & Kennedy Amsterdam

for

Corona

Corona "This is living" by Wieden & Kennedy Amsterdam

Corona reminds viewers to get outside and enjoy the sun and the sea (with a beer, naturally) in a new campaign.

Tesco "vinyl" by Bartle Bogle Hegarty
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May 12, 2016

Bartle Bogle Hegarty

for

Tesco

Tesco "vinyl" by Bartle Bogle Hegarty

Vinyl sales surged to 2.1 million in the UK in 2015 - a 21-year high - and the supermarkets are seeking a piece of the action.

Lyst "canine collection"
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May 12, 2016

Lyst "canine collection"

Christian Woolfenden, who brought his brand of mischief from Paddy Power to Lyst in 2015, is making his presence felt at the online retailer.

Lennart Grebelius "letter to my dear" by Forsman & Bodenfors
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May 12, 2016

Lennart Grebelius "letter to my dear" by Forsman & Bodenfors

Forsman & Bodenfors has worked with Lennart Grebelius, an artist and venture capitalist, to highlight that it takes 100,000 years (or 3,000 generations) for nuclear waste to deplete.

Action on Addiction "the dry/clean initiative" by Leo Burnett London
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May 11, 2016

Action on Addiction "the dry/clean initiative" by Leo Burnett London

Leo Burnett London is encouraging dry cleaners to give forgotten suits to charity Action on Addiction, to help recovering addicts find work.

Lufthansa "everyone's fanhansa" by Kolle Rebbe
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May 11, 2016

Lufthansa "everyone's fanhansa" by Kolle Rebbe

Lufthansa, the German airline, gently ribs English football fans in its new TV ad.

Twitter "keep dancing" by Lucky Generals
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May 10, 2016

Twitter "keep dancing" by Lucky Generals

Lucky Generals sneaked out some of its first work for Twitter last month, for International Dance Day.

Irn-Bru "made of irn" by Leith
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May 09, 2016

Leith

for

Irn-Bru

Irn-Bru "made of irn" by Leith

Leith has created an outdoor campaign to announce Irn-Bru's eighth re-design in its 115 year history.

Save the Children "still the most shocking second a day" by Don't Panic
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May 09, 2016

Save the Children "still the most shocking second a day" by Don't Panic

Don't Panic's 2014 film for Save the Children, which showed a young British girl's life falling apart around her after an imagined civil war, has been viewed more than 50 million times on YouTube and won the charity a gold cyber lions at Cannes.

McDonald's "McTrax" by TBWA\NEBOKO
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May 09, 2016

McDonald's "McTrax" by TBWA\NEBOKO

McDonald's in the Netherlands trialled an interactive placemat that combines a battery and a thin circuit board to create a mixing board.

KitKat "crossy road" by J Walter Thompson
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May 09, 2016

J. Walter Thompson

for

Kit Kat

KitKat "crossy road" by J Walter Thompson

J Walter Thompson's experiential division has put together a live version of the traffic-dodging mobile game, Crossy Road, in a new campaign for KitKat.