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The Work

The very latest in commercial creativity

Adidas Originals "Original is never finished: chapter three" by Johannes Leonardo
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August 10, 2017

Adidas Originals "Original is never finished: chapter three" by Johannes Leonardo

Adidas Originals has reimagined the film that won the Grand Prix in Entertainment for Music at Cannes Lions this year.

Nike "Smile" by Wieden & Kennedy
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August 10, 2017

Wieden & Kennedy

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Nike

Nike "Smile" by Wieden & Kennedy

Nike is celebrating Mo Farah's record-breaking running career - and unbeatable smile - as he steps onto the London Stadium track to compete in his final campaign for double gold.

George at Asda "Strong clothes for strong kids" by Saatchi & Saatchi London
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August 10, 2017

George at Asda "Strong clothes for strong kids" by Saatchi & Saatchi London

George at Asda highlights small but significant challenges faced by children in its back to school campaign by Saatchi & Saatchi London.

Royal Mail "Online you" by M&C Saatchi
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August 09, 2017

M&C Saatchi

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Royal Mail

Royal Mail "Online you" by M&C Saatchi

Royal Mail pushes its ID Fraud Centre, which tackles identity fraud, in a series of three films calling out unsafe online activity.

London & Partners "London is open for summer" by Cavalier London
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August 09, 2017

London & Partners "London is open for summer" by Cavalier London

Sir Quentin Blake, best known for illustrating Roald Dahl's books, has published a new illustration for London mayor Sadiq Khan's "London is open" tourism campaign.

Paddy Power "Away day footy fan" by Lucky Generals
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August 08, 2017

Lucky Generals

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Paddy Power

Paddy Power "Away day footy fan" by Lucky Generals

The latest ad in Paddy Power's "You beauty!" campaign celebrates the commitment of a disabled football fan travelling to an away game.

Babbel "Missing out" by Wieden & Kennedy
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August 08, 2017

Babbel "Missing out" by Wieden & Kennedy

Language-learning app Babbel is encouraging British travellers to brush up on their linguistic skills before going abroad so as not to miss out on opportunities.

BT Sport "Being Dele" by Abbott Mead Vickers BBDO
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August 07, 2017

Abbott Mead Vickers BBDO

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BT

BT Sport "Being Dele" by Abbott Mead Vickers BBDO

Tottenham Hotspur midfielder Dele Alli transports to the heart of big sporting moments in this new ad for BT Sport by Abbott Mead Vickers BBDO.

Common Goal "Juan Mata vs eleven" by Dark Horses
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August 07, 2017

Common Goal "Juan Mata vs eleven" by Dark Horses

Manchester United midfielder Juan Mata has called on fellow footballers to pledge 1% of their salaries to a collective fund that supports football charities around the world.

BBC Sport "Football is..." by Y&R London
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August 07, 2017

Y&R London

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BBC

BBC Sport "Football is..." by Y&R London

BBC Sport's "Football is..." campaign for the launch of the 2017/18 season shows how football is ingrained in the fabric of Britain.

Betway "Lair" by Above+Beyond
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August 07, 2017

Betway "Lair" by Above+Beyond

Betway draws inspiration from the golden age of cinema for a new episode in its "For the love of the game" campaign.

BT Infinity "Buddy" by Abbott Mead Vickers BBDO
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August 04, 2017

Abbott Mead Vickers BBDO

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BT

BT Infinity "Buddy" by Abbott Mead Vickers BBDO

BT unveiled its new brand positioning, "Be there," with two ads including "Buddy", the heart-warming tale of a little girl and her pet bird.

Arla Cravendale "The Moonicow" by Wieden & Kennedy
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August 04, 2017

Arla Cravendale "The Moonicow" by Wieden & Kennedy

Arla Cravendale's £3m ad campaign by Wieden & Kennedy London plays on the theme of local myths with a quirky 60-second mockumentary set in the fictional village of Cravendale.

Channel 4 "The Great British Bake Off trailer" by 4Creative
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August 03, 2017

4Creative

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Channel 4

Channel 4 "The Great British Bake Off trailer" by 4Creative

Channel 4 is marketing the eighth series of The Great British Bake Off with a "bake-mation" as the show returns to TV on a new broadcaster this autumn.

Vodafone "The chase" by Ogilvy & Mather London
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August 03, 2017

Ogilvy & Mather

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Vodafone

Vodafone "The chase" by Ogilvy & Mather London

Martin Freeman is back in the second phase of Vodafone's campaign following the wedding spot "Mr Interruption".

Three "Streaming consciousness" by Gravity Road
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August 02, 2017

Gravity Road

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Three

Three "Streaming consciousness" by Gravity Road

Three has stumbled upon the meeting point of binge-streaming and New Age exercise classes in a new social film from Gravity Road.

"This sucks" by Jon Lawton
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August 02, 2017

"This sucks" by Jon Lawton

Jon Lawton, a father and director at Stink Studios, has created a film to tackle negative perceptions of breastfeeding by comparing it to the sight of grown-ups eating.

Fairy "Head, shoulders, knees and toes" by Leo Burnett London
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August 01, 2017

Leo Burnett London

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Fairy

Fairy "Head, shoulders, knees and toes" by Leo Burnett London

Fairy Non-Bio is pushing its credentials as the top-rated laundry brand for sensitive skin in a new spot soundtracked by a familiar nursery rhyme.

Honda "Karaoke" by Mcgarrybowen London
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August 01, 2017

Mcgarrybowen

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Honda

Honda "Karaoke" by Mcgarrybowen London

Honda is getting into the karaoke spirit in a new campaign promoting five car models.

Coca-Cola "Love story" by Ogilvy & Mather Berlin
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July 31, 2017

Ogilvy & Mather

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Coca-Cola

Coca-Cola "Love story" by Ogilvy & Mather Berlin

Coca-Cola uses the tale of two star-crossed plastic bottles to encourage consumers to recycle in this new animated ad.

Asics "#IMoveLondon" by Edelman
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July 31, 2017

Asics "#IMoveLondon" by Edelman

Sportswear brand Asics is launching its rebrand with a global campaign called "I move me" that encourages people to of all ages and abilities to enjoy the physical and mental benefits of exercise.

BBC "Gay Britannia" by BBC Creative
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July 31, 2017

BBC Creative

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BBC

BBC "Gay Britannia" by BBC Creative

The BBC is marking 50 years since the Sexual Offences Act began the process of decriminalising homosexuality with a series of programmes, Gay Britannia.

Saatchi & Saatchi "Open your eyes" by Jake Dypka
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July 28, 2017

Saatchi & Saatchi "Open your eyes" by Jake Dypka

The poet Hollie McNish performs a powerful spoken word narration about gender equality in this film directed by Jake Dypka through Indy8.

Deezer "Dare to discover: Harnaam Kaur, the bearded dame" by Attention Seekers
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July 28, 2017

Deezer "Dare to discover: Harnaam Kaur, the bearded dame" by Attention Seekers

Harnaam Kaur, a 26-year-old Londoner also known as the "Bearded Dame", is the first in a series of people sharing their musical inspirations as part of a Deezer campaign.

E45 "Straight up skincare" by Havas London
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July 28, 2017

E45 "Straight up skincare" by Havas London

Olympic boxing champion Nicola Adams fronts E45's brand repositioning campaign.

EE "EE class" by Saatchi & Saatchi London
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July 28, 2017

Saatchi & Saatchi London

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EE

EE "EE class" by Saatchi & Saatchi London

Kevin Bacon's latest stint for EE sees him playing an air steward who upgrades passengers to the luxurious "EE class".

Royal Mail "Heist" by M&C Saatchi
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July 28, 2017

M&C Saatchi

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Royal Mail

Royal Mail "Heist" by M&C Saatchi

Royal Mail paints a frightening scene in a new ad by M&C Saatchi to highlight the value of identities.

Absolut "Kiss with pride" by Bartle Bogle Hegarty
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July 27, 2017

Bartle Bogle Hegarty

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Absolut

Absolut "Kiss with pride" by Bartle Bogle Hegarty

Absolut has released a powerful poster campaign by BBH London to highlight the fact that it is still illegal to engage in same-sex activity in 72 countries worldwide.