Procter & Gamble
Three years ago Procter & Gamble's Always started a movement with the "#LikeAGirl" campaign, which returns with a new ad tackling the fear of failure girls experience during puberty.
Once the favourite of budget travellers crashing on strangers' sofas, Airbnb is continuing to take holiday-goers off the beaten track through four specially curated trips which journey from kinky bakeries to underground DJs.
The days of the Oxo family are long gone.
KFC's twerking chicken may not have been to everyone's taste, but now the fast-food chain is trying a new flavour by tapping into its Southern heritage.
A comedy director and a series of man-children help sports betting app Kwiff go up against competition in the crowded gambling industry.
Ikea has pop culture marketing down to a tee.
Plustnet is following up its pre-roll campaign last year that poked fun at the situations viewers find themselves in when facing another ad.
Smartphone manufacturer OnePlus draws inspiration from predictable chainsaw horror movies for a spoof film that makes fun of people's obsession with taking good photos on their mobiles.
Nissan captures people's excitement and passion for football in its Sky Sports TV sponsorship campaign, which launched with the start of the Premier League season.
Saatchi & Saatchi London
Saatchi & Saatchi's last major work for Toyota is a mobile app that threatens to embarrass teenagers into driving safely.
Droga5 London's first campaign for Secret Escapes comprises three dramatic stories of people who faced unbelievable adversity before their holidays - from fighting a wolf to being captured by pirates.
Adidas Originals has reimagined the film that won the Grand Prix in Entertainment for Music at Cannes Lions this year.
Wieden & Kennedy
Nike is celebrating Mo Farah's record-breaking running career - and unbeatable smile - as he steps onto the London Stadium track to compete in his final campaign for double gold.
George at Asda highlights small but significant challenges faced by children in its back to school campaign by Saatchi & Saatchi London.
Royal Mail pushes its ID Fraud Centre, which tackles identity fraud, in a series of three films calling out unsafe online activity.
Sir Quentin Blake, best known for illustrating Roald Dahl's books, has published a new illustration for London mayor Sadiq Khan's "London is open" tourism campaign.
The latest ad in Paddy Power's "You beauty!" campaign celebrates the commitment of a disabled football fan travelling to an away game.
Language-learning app Babbel is encouraging British travellers to brush up on their linguistic skills before going abroad so as not to miss out on opportunities.
Abbott Mead Vickers BBDO
Tottenham Hotspur midfielder Dele Alli transports to the heart of big sporting moments in this new ad for BT Sport by Abbott Mead Vickers BBDO.
Manchester United midfielder Juan Mata has called on fellow footballers to pledge 1% of their salaries to a collective fund that supports football charities around the world.
BBC Sport's "Football is..." campaign for the launch of the 2017/18 season shows how football is ingrained in the fabric of Britain.
Betway draws inspiration from the golden age of cinema for a new episode in its "For the love of the game" campaign.
Abbott Mead Vickers BBDO
BT unveiled its new brand positioning, "Be there," with two ads including "Buddy", the heart-warming tale of a little girl and her pet bird.
Arla Cravendale's £3m ad campaign by Wieden & Kennedy London plays on the theme of local myths with a quirky 60-second mockumentary set in the fictional village of Cravendale.
Channel 4 is marketing the eighth series of The Great British Bake Off with a "bake-mation" as the show returns to TV on a new broadcaster this autumn.
Ogilvy & Mather
Martin Freeman is back in the second phase of Vodafone's campaign following the wedding spot "Mr Interruption".
Three has stumbled upon the meeting point of binge-streaming and New Age exercise classes in a new social film from Gravity Road.
Jon Lawton, a father and director at Stink Studios, has created a film to tackle negative perceptions of breastfeeding by comparing it to the sight of grown-ups eating.