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The Work

The very latest in commercial creativity

Always "Keep going" by Leo Burnett
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August 18, 2017

Leo Burnett

for

Procter & Gamble

Always "Keep going" by Leo Burnett

Three years ago Procter & Gamble's Always started a movement with the "#LikeAGirl" campaign, which returns with a new ad tackling the fear of failure girls experience during puberty.

Airbnb "Vice experiences" by Vice Media
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August 17, 2017

Airbnb "Vice experiences" by Vice Media

Once the favourite of budget travellers crashing on strangers' sofas, Airbnb is continuing to take holiday-goers off the beaten track through four specially curated trips which journey from kinky bakeries to underground DJs.

McCain "We are family" by Adam & Eve/DDB
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August 17, 2017

McCain "We are family" by Adam & Eve/DDB

The days of the Oxo family are long gone.

KFC "Southern legends" by Mother
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August 17, 2017

Mother London

for

KFC

KFC "Southern legends" by Mother

KFC's twerking chicken may not have been to everyone's taste, but now the fast-food chain is trying a new flavour by tapping into its Southern heritage.

Kwiff "It's perfectly normal. Until it's kwiffed" by Droga5 London
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August 16, 2017

Kwiff "It's perfectly normal. Until it's kwiffed" by Droga5 London

A comedy director and a series of man-children help sports betting app Kwiff go up against competition in the crowded gambling industry.

Ikea "Vinter skuldervarmer" by SMFB Oslo
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August 16, 2017

Ikea "Vinter skuldervarmer" by SMFB Oslo

Ikea has pop culture marketing down to a tee.

Plusnet "No hard sell needed" by Karmarama
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August 16, 2017

Karmarama

for

Plusnet

Plusnet "No hard sell needed" by Karmarama

Plustnet is following up its pre-roll campaign last year that poked fun at the situations viewers find themselves in when facing another ad.

OnePlus "Lake blood" by Lucky Generals
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August 16, 2017

OnePlus "Lake blood" by Lucky Generals

Smartphone manufacturer OnePlus draws inspiration from predictable chainsaw horror movies for a spoof film that makes fun of people's obsession with taking good photos on their mobiles.

Nissan "Sky Sports sponsorship" by TBWA
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August 15, 2017

TBWA

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Nissan

Nissan "Sky Sports sponsorship" by TBWA

Nissan captures people's excitement and passion for football in its Sky Sports TV sponsorship campaign, which launched with the start of the Premier League season.

Toyota Europe "Safe and sound" by Saatchi & Saatchi
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August 11, 2017

Saatchi & Saatchi London

for

Toyota

Toyota Europe "Safe and sound" by Saatchi & Saatchi

Saatchi & Saatchi's last major work for Toyota is a mobile app that threatens to embarrass teenagers into driving safely.

Secret Escapes "I shouldn't even be here" by Droga5 London
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August 10, 2017

Secret Escapes "I shouldn't even be here" by Droga5 London

Droga5 London's first campaign for Secret Escapes comprises three dramatic stories of people who faced unbelievable adversity before their holidays - from fighting a wolf to being captured by pirates.

Adidas Originals "Original is never finished: chapter three" by Johannes Leonardo
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August 10, 2017

Adidas Originals "Original is never finished: chapter three" by Johannes Leonardo

Adidas Originals has reimagined the film that won the Grand Prix in Entertainment for Music at Cannes Lions this year.

Nike "Smile" by Wieden & Kennedy
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August 10, 2017

Wieden & Kennedy

for

Nike

Nike "Smile" by Wieden & Kennedy

Nike is celebrating Mo Farah's record-breaking running career - and unbeatable smile - as he steps onto the London Stadium track to compete in his final campaign for double gold.

George at Asda "Strong clothes for strong kids" by Saatchi & Saatchi London
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August 10, 2017

George at Asda "Strong clothes for strong kids" by Saatchi & Saatchi London

George at Asda highlights small but significant challenges faced by children in its back to school campaign by Saatchi & Saatchi London.

Royal Mail "Online you" by M&C Saatchi
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August 09, 2017

M&C Saatchi

for

Royal Mail

Royal Mail "Online you" by M&C Saatchi

Royal Mail pushes its ID Fraud Centre, which tackles identity fraud, in a series of three films calling out unsafe online activity.

London & Partners "London is open for summer" by Cavalier London
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August 09, 2017

London & Partners "London is open for summer" by Cavalier London

Sir Quentin Blake, best known for illustrating Roald Dahl's books, has published a new illustration for London mayor Sadiq Khan's "London is open" tourism campaign.

Paddy Power "Away day footy fan" by Lucky Generals
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August 08, 2017

Lucky Generals

for

Paddy Power

Paddy Power "Away day footy fan" by Lucky Generals

The latest ad in Paddy Power's "You beauty!" campaign celebrates the commitment of a disabled football fan travelling to an away game.

Babbel "Missing out" by Wieden & Kennedy
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August 08, 2017

Babbel "Missing out" by Wieden & Kennedy

Language-learning app Babbel is encouraging British travellers to brush up on their linguistic skills before going abroad so as not to miss out on opportunities.

BT Sport "Being Dele" by Abbott Mead Vickers BBDO
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August 07, 2017

Abbott Mead Vickers BBDO

for

BT

BT Sport "Being Dele" by Abbott Mead Vickers BBDO

Tottenham Hotspur midfielder Dele Alli transports to the heart of big sporting moments in this new ad for BT Sport by Abbott Mead Vickers BBDO.

Common Goal "Juan Mata vs eleven" by Dark Horses
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August 07, 2017

Common Goal "Juan Mata vs eleven" by Dark Horses

Manchester United midfielder Juan Mata has called on fellow footballers to pledge 1% of their salaries to a collective fund that supports football charities around the world.

BBC Sport "Football is..." by Y&R London
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August 07, 2017

Y&R London

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BBC

BBC Sport "Football is..." by Y&R London

BBC Sport's "Football is..." campaign for the launch of the 2017/18 season shows how football is ingrained in the fabric of Britain.

Betway "Lair" by Above+Beyond
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August 07, 2017

Betway "Lair" by Above+Beyond

Betway draws inspiration from the golden age of cinema for a new episode in its "For the love of the game" campaign.

BT Infinity "Buddy" by Abbott Mead Vickers BBDO
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August 04, 2017

Abbott Mead Vickers BBDO

for

BT

BT Infinity "Buddy" by Abbott Mead Vickers BBDO

BT unveiled its new brand positioning, "Be there," with two ads including "Buddy", the heart-warming tale of a little girl and her pet bird.

Arla Cravendale "The Moonicow" by Wieden & Kennedy
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August 04, 2017

Arla Cravendale "The Moonicow" by Wieden & Kennedy

Arla Cravendale's £3m ad campaign by Wieden & Kennedy London plays on the theme of local myths with a quirky 60-second mockumentary set in the fictional village of Cravendale.

Channel 4 "The Great British Bake Off trailer" by 4Creative
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August 03, 2017

4Creative

for

Channel 4

Channel 4 "The Great British Bake Off trailer" by 4Creative

Channel 4 is marketing the eighth series of The Great British Bake Off with a "bake-mation" as the show returns to TV on a new broadcaster this autumn.

Vodafone "The chase" by Ogilvy & Mather London
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August 03, 2017

Ogilvy & Mather

for

Vodafone

Vodafone "The chase" by Ogilvy & Mather London

Martin Freeman is back in the second phase of Vodafone's campaign following the wedding spot "Mr Interruption".

Three "Streaming consciousness" by Gravity Road
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August 02, 2017

Gravity Road

for

Three

Three "Streaming consciousness" by Gravity Road

Three has stumbled upon the meeting point of binge-streaming and New Age exercise classes in a new social film from Gravity Road.

"This sucks" by Jon Lawton
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August 02, 2017

"This sucks" by Jon Lawton

Jon Lawton, a father and director at Stink Studios, has created a film to tackle negative perceptions of breastfeeding by comparing it to the sight of grown-ups eating.