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The Work

The very latest in commercial creativity

MasterCard "Live the priceless side of music with Robbie Williams" by McCann London
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February 22, 2017

McCann London

for

Mastercard

MasterCard "Live the priceless side of music with Robbie Williams" by McCann London

MasterCard is gearing up for tonight's Brit Awards with a new "Priceless" spot, this time starring Robbie Williams surprising a shocked fan.

Smirnoff "We're open - DJ Jewell" by 72andSunny
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February 22, 2017

72andSunny

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Smirnoff

Smirnoff "We're open - DJ Jewell" by 72andSunny

Smirnoff spotlights a Congolese-French DJ with albinism in the latest chapter of its "We're open" campaign promoting inclusivity.

BA Holidays "Robert and Connor's #unforgettable holiday moment" by OgilvyOne
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February 21, 2017

OgilvyOne

for

British Airways Holidays

BA Holidays "Robert and Connor's #unforgettable holiday moment" by OgilvyOne

British Airways Holidays picks the #unforgettable moment of father and son Robert and Connor for a campaign that recreates travellers' holiday memories.

Arla Organic Farm Milk "The deal" by Wieden & Kennedy London
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February 20, 2017

Wieden & Kennedy London

for

Arla Foods

Arla Organic Farm Milk "The deal" by Wieden & Kennedy London

Meet Bill. He's a farmer, a dreamer and the star of Arla Foods' latest ad for its organic milk range.

Eurostar "Travel state of mind" by Somesuch
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February 20, 2017

Eurostar "Travel state of mind" by Somesuch

Eurostar pushes its image beyond the functional with a playful ad inspired by New Wave cinema.

McDonald's "Shops" by Leo Burnett London
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February 20, 2017

Leo Burnett London

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McDonald's

McDonald's "Shops" by Leo Burnett London

Have we reached peak flat white?

Private view: How to entertain a goldfish (with Laurence Thomson and Richard Denney)
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February 20, 2017

Laurence Thomson

and

Richard Denney

Private view: How to entertain a goldfish (with Laurence Thomson and Richard Denney)

McCann London's Laurence Thomson and MullenLowe London's Richard Denney review ads from Royal Mail, Skittles, Campari, Co-op and National Citizen Service.

Vodafone "Amy's birthday" by Ogilvy & Mather
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February 17, 2017

Ogilvy & Mather

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Vodafone

Vodafone "Amy's birthday" by Ogilvy & Mather

Even being on hold for hours on the phone is not enough to break a man's love for his eight-year-old niece in the first TV ad for Vodafone created by Ogilvy & Mather.

Hula Hoops "Sorry! I've got my hands full" by BMB
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February 16, 2017

Hula Hoops "Sorry! I've got my hands full" by BMB

A bank cashier snacking on Hula Hoops saves the day during a robbery in the brand's new TV ad.

One "Poverty is sexist" by Don't Panic
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February 16, 2017

Don’t Panic

for

One.org

One "Poverty is sexist" by Don't Panic

One's global campaign highlights that there is nowhere on earth where women have the same opportunities as men.

HP "The wolf" by Giant Spoon
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February 15, 2017

HP "The wolf" by Giant Spoon

Mr Robot's Christian Slater hacks into a financial company's network to demonstrate the importance of securing printers against malware.

Rustlers "The Rustlers 2017, 360°, 1952 VR experience" by Droga5 London
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February 15, 2017

Droga5

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Rustlers

Rustlers "The Rustlers 2017, 360°, 1952 VR experience" by Droga5 London

Rustlers has created a virtual reality tour of London in 1952 during the great smog, which guides viewers past landmarks such as St Paul's Cathedral and Big Ben.

Finish "Combinations" by Wieden & Kennedy London
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February 15, 2017

Wieden & Kennedy London

for

Finish

Finish "Combinations" by Wieden & Kennedy London

Finish's "Who cleans the cleaner?" campaign continues in 2017 by focussing on the strange (and disgusting) combinations that end up together in a dishwasher, from fish soup with rice pudding to scrambled eggs with cat food.

HSBC "87 years young" by We Are Social
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February 15, 2017

We Are Social

for

HSBC

HSBC "87 years young" by We Are Social

HSBC continues to highlight its tech with a new spot that films a day in the life of Arthur, an 87 year old preparing to take his date out for the first time.

Ritz "Baked to perfection" by Mother
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February 14, 2017

Mother

for

Mondelēz

Ritz "Baked to perfection" by Mother

Mother has created an ad for the Mondelez brand's Ritz Bakery line.

KitKat "Have a break from Valentines" by J Walter Thompson London
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February 14, 2017

JWT London

for

Kit Kat

KitKat "Have a break from Valentines" by J Walter Thompson London

KitKat taps into people's frustration with Valentine's Day in two humorous radio ads.

Renault "As unexpected as life" by Publicis Conseil
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February 14, 2017

Publicis Conseil

for

Renault

Renault "As unexpected as life" by Publicis Conseil

Our hero smashes through the obstacles in his way on the "road of life", in Renault's latest ad that promotes the car marque's entire range.

Heineken "No more excuses" by Publicis WW and Poke
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February 14, 2017

Poke

for

Heineken

Heineken "No more excuses" by Publicis WW and Poke

José Mourinho is at his wits' end in a global digital campaign for Heineken, by Poke, that aims to make watching the Champions League a social occasion.

Dune "A love affair with" by The Full Service
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February 13, 2017

Dune "A love affair with" by The Full Service

Romance blossoms on the set of a photo shoot for shoe brand Dune, in a global campaign starring Game of Thrones and The Fast & Furious actress Nathalie Emmanuel.

Virgin Mobile "4G with added oomph" by BBH
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February 13, 2017

BBH

for

Virgin Mobile

Virgin Mobile "4G with added oomph" by BBH

Virgin Mobile is back on TV screens for the first time in eight years in a campaign promoting its new 4G service with free WhatsApp messaging and data rollover.

Private view: Where's the joy? (with Nicky Bullard and Daniel Fisher)
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February 13, 2017

Nicky Bullard

and

Daniel Fisher

Private view: Where's the joy? (with Nicky Bullard and Daniel Fisher)

MRM Meteorite's Nicky Bullard and The Martin Agency's Daniel Fisher review ads from Adidas, BBC Sport, Sainsbury's, Pot Noodle and Cancer Research UK.

River Island "There's only one you" by ODD
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February 10, 2017

ODD

for

River Island

River Island "There's only one you" by ODD

River Island channels the late Alexander McQueen's mantra that "fashion should be a form of escapism, not a form of imprisonment" in a new campaign created by ODD.

News UK "Sun Superdays" by Pulse Creative
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February 10, 2017

Pulse Creative

for

News UK

News UK "Sun Superdays" by Pulse Creative

The Sun's promotion rewards readers who collect ten tokens printed in the paper between 11-28 February.

Transport for London "Master improvements" by VCCP
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February 09, 2017

VCCP

for

Transport for London

Transport for London "Master improvements" by VCCP

Transport for London is continuing its graphic legacy with its first major campaign by VCCP since the agency was appointed to the creative account last year.

The Climate Coalition "#ShowTheLove" by RSA Films
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February 08, 2017

The Climate Coalition "#ShowTheLove" by RSA Films

Charles Dance and Miranda Richardson join the cast in The Climate Coalition's "love song to the world".

Coco de Mer "Let me call you sweetheart" by The Full Service
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February 07, 2017

Coco de Mer "Let me call you sweetheart" by The Full Service

Pamela Anderson gives a middle finger to Valentine's Day in a new Coco de Mer ad directed by Rankin.

Galaxy "The chase" by AMV BBDO
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February 07, 2017

AMV BBDO

for

Mars

Galaxy "The chase" by AMV BBDO

The streets, galleries and parks of London are dangerous places to be this Valentine's Day, as Cupid's arrows are sent thunking and twanging all over the capital.

NHS Blood and Transplant "Kidney-shaped love" by Aesop
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February 07, 2017

NHS Blood and Transplant "Kidney-shaped love" by Aesop

NHS Blood and Transplant wants people to consider giving an unusual gift this Valentine's Day - their kidney.