The Work: The latest from the world of commercial creativity

William Hill "take control" by Bark&Bite
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August 23, 2015

William Hill "take control" by Bark&Bite

William Hill, the bookmaker, has released a hyper-active TV campaign to advertise its in-play betting products.

John Lewis Insurance "tiny dancer" by Adam & Eve/DDB
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August 23, 2015

Adam & Eve

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John Lewis

John Lewis Insurance "tiny dancer" by Adam & Eve/DDB

John Lewis Insurance has launched a campaign starring a young girl enthusiastically dancing around her house to Sir Elton John's Tiny Dancer.

Pepsi Max "friend finder" by Abbott Mead Vickers BBDO
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August 21, 2015

Abbott Mead Vickers BBDO

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Pepsi

Pepsi Max "friend finder" by Abbott Mead Vickers BBDO

Pepsi Max has released a film online showing what would happen if it were able to create a drone service that finds lost friends at festivals.

Honda "ignition" by Wieden & Kennedy London
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August 20, 2015

Wieden & Kennedy London

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Honda

Honda "ignition" by Wieden & Kennedy London

Honda's new campaign features the voice of the Formula One legend Ayrton Senna and a cameo from the current driver Jenson Button.

World's talking about: The first day spirit
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August 20, 2015

World's talking about: The first day spirit

Indonesia celebrated 70 years of independence from the Dutch on 17 August.

E-Lites "Curv" by McCann Birmingham
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August 20, 2015

E-Lites "Curv" by McCann Birmingham

E-Lites has released a TV campaign for its new Curv e-cigarette.

Lenor "ode to clothes" by Grey Düsseldorf
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August 20, 2015

Lenor "ode to clothes" by Grey Düsseldorf

Lenor has launched a European YouTube channel and is filling it with absurdly detailed love letters to individual items of clothing.

Private view: Chris and Siân Wilkins and Bob Hoffman
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August 20, 2015

Chris and Siân Wilkins

and

Bob Hoffman

Private view: Chris and Siân Wilkins and Bob Hoffman

Chris and Siân Wilkins and Bob Hoffman review ads by DC Shoes, Lexus, Calvin Klein, Lucozade and HP.

Hostelworld "hostelling with Chris Eubank" by Lucky Generals
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August 19, 2015

Hostelworld "hostelling with Chris Eubank" by Lucky Generals

Youth Hostelling with Chris Eubank, arm wrestling with Chas and Dave, monkey tennis: just some of the desperate ideas pitched by Alan Partridge to the head of programming at the BBC during an episode of sitcom I'm Alan Partridge.

Bathstore "duck" by Saatchi & Saatchi
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August 19, 2015

Bathstore "duck" by Saatchi & Saatchi

Bathstore stresses how life's biggest events happen in bathrooms, in its first campaign since appointing Saatchi & Saatchi as its creative agency.

Confused.com "dance, Brian, dance" by Publicis London
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August 18, 2015

Publicis

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Confused.com

Confused.com "dance, Brian, dance" by Publicis London

You're nothing in the insurance-comparison game without a famous advertising mascot.

Rubicon "believe in beach" by BMB
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August 18, 2015

BMB

for

Rubicon Drinks

Rubicon "believe in beach" by BMB

AG Barr has big plans for its Rubicon juice drink.

BGH "downloading shouldn't be a drama" by Del Campo Saatchi Buenos Aires
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August 17, 2015

BGH "downloading shouldn't be a drama" by Del Campo Saatchi Buenos Aires

Red characters representing the Play bar chasing the Download bar at top speed

P&O "this is the life - Britannia" by Founded
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August 17, 2015

P&O "this is the life - Britannia" by Founded

Rob Brydon has returned to front another TV ad for P&O Cruises.

Levi's "beautiful morning" by FCB West
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August 14, 2015

FCB West

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Levi's

Levi's "beautiful morning" by FCB West

Levi's says its new spot is a "current take on a classic Levi's" commercial and features a more modern protagonist.

If "Slow Down GPS" Forsman & Bodenfors
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August 13, 2015

If "Slow Down GPS" Forsman & Bodenfors

Forsman & Bodenfors has developed a satnav app for If insurance that speaks in a child's voice when operating near schools and daycare centres.

ITV2 "TV. And then some" by ITV Creative
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August 13, 2015

ITV2 "TV. And then some" by ITV Creative

ITV has rebranded ITV2, its entertainment channel aimed at 16- to 34-year-olds.

World's talking about: Axe, "Romeo Reboot"
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August 13, 2015

World's talking about: Axe, "Romeo Reboot"

In a bid to relaunch the Axe brand in Brazil, the Interpublic agency Cubocc created a video that can be programmatically served in a whopping 100,000 variations, depending on a user's interests.

Private view: Simon Gill and Toto Ellis
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August 13, 2015

Simon Gill

and

Toto Ellis

Private view: Simon Gill and Toto Ellis

Simon Gill and Toto Ellis review ads from Sea Shepherd, Gocompare.com, Foster's, Avios and Airbnb.

McDonald's "venez comme vous êtes" by BETC Paris
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August 12, 2015

BETC Euro RSCG

for

McDonald's

McDonald's "venez comme vous êtes" by BETC Paris

McDonald's new brand campaign in France imagines a world where everyone's head is replaced with an emoji.

Andrex "how Andrex do you feel?" by J Walter Thompson
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August 12, 2015

JWT

for

Andrex

Andrex "how Andrex do you feel?" by J Walter Thompson

How do you get people talking about toilet paper?

Plusnet "broadband that loves you back" by Karmarama
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August 12, 2015

Karmarama

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Plusnet

Plusnet "broadband that loves you back" by Karmarama

Instead of selling itself on claims of connection speed, which often get picked apart by the Advertising Standards Authority, Plusnet is positioning itself as the broadband provider that cares.

Finish "who cleans the cleaner" by Wieden & Kennedy London
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August 11, 2015

Finish "who cleans the cleaner" by Wieden & Kennedy London

Finish's new TV ad aims to get people thinking about how dirty their dishwasher gets.

British Gas "no place like home" by CHI & Partners
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August 10, 2015

CHI & Partners

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British Gas

British Gas "no place like home" by CHI & Partners

British Gas seeks to occupy a warm spot in consumers' hearts with a new cutesy CGI campaign.

News UK "The Times print trial conversion" by Wunderman
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August 10, 2015

Wunderman London

for

The Times

News UK "The Times print trial conversion" by Wunderman

News UK is sending people with trial subscriptions to The Times and The Sunday Times scoops from the papers' 230-year history as part of a direct campaign.

Currys PC World "back to school" by Abbott Mead Vickers BBDO
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August 10, 2015

Abbott Mead Vickers BBDO

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Currys

Currys PC World "back to school" by Abbott Mead Vickers BBDO

Currys PC World has released a light-hearted TV campaign to push its laptops, tablets and software ahead of the new school year.

Old Spice "and so it begins" by Wieden & Kennedy Portland
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August 07, 2015

Wieden & Kennedy Portland

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Old Spice

Old Spice "and so it begins" by Wieden & Kennedy Portland

Terry Crews and Isaiah Mustafa come together for the first time to plead the case for their favourite Old Spice products in a new online campaign.

Kronenbourg 1664 "le big finish" by Ogilvy & Mather
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August 07, 2015

Ogilvy & Mather

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Kronenbourg

Kronenbourg 1664 "le big finish" by Ogilvy & Mather

Eric Cantona's vow to swim the Channel if 10,000 Brits agree that Kronenbourg 1664 is the best-tasting beer in the world has ended on something of a damp squib.