The Work: The latest from the world of commercial creativity

Mattessons "the snackarchist" by Saatchi & Saatchi
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February 08, 2016

Saatch & Saatchi

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Mattessons

Mattessons "the snackarchist" by Saatchi & Saatchi

A geek who flouts minor rules is the poster boy for Mattessons' new campaign, which aims to change people's snacking habits.

Volkswagen "Then. Now. Always" By DDB Berlin
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February 08, 2016

DDB

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Volkswagen

Volkswagen "Then. Now. Always" By DDB Berlin

Volkswagen is attempting to move on from the emissions scandal and rebuild consumers' trust with a Europe-wide brand campaign.

H&M "Spring 2016" by Adam & Eve/DDB
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February 05, 2016

H&M "Spring 2016" by Adam & Eve/DDB

David Beckham's fashion-icon status is given a surreal spin in a new ad for H&M's Modern Essentials.

Byron "proper hamburgers" by 101
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February 04, 2016

Byron "proper hamburgers" by 101

Byron, the hamburger chain, is releasing a set of poster ads after hiring 101 as its lead creative agency.

World's talking about: Last longer, Peta
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February 04, 2016

World's talking about: Last longer, Peta

When Peta wants to make a point, it doesn't hold back.

Private view: Caitlin Ryan and Jim Thornton
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February 04, 2016

Caitlin Ryan

and

Jim Thornton

Private view: Caitlin Ryan and Jim Thornton

Cheil London's Caitlin Ryan and VCCP's Jim Thornton review ads by Popchips, Coca-Cola, HomeAway, Pizza Hut and Land Rover.

Unicef "unfairy tales" by 180LA
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February 03, 2016

180 LA

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UNICEF

Unicef "unfairy tales" by 180LA

A Syrian girl's journey across the Mediterranean has been turned into an animated tale and shown at the Supporting Syria & the Region conference in London today (4 February).

Raylo "winner" by Lucky Generals
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February 03, 2016

Raylo "winner" by Lucky Generals

Lucky Generals has made a music video for the rapper Raylo and is helping to launch the artist's career as part of the "you can make it" campaign for Pot Noodle.

Guinness "John Hammond, Intolerant Champion" by Abbott Mead Vickers BBDO
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February 02, 2016

Abbott Mead Vickers BBDO

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Guinness

Guinness "John Hammond, Intolerant Champion" by Abbott Mead Vickers BBDO

John Hammond, the music producer and talent scout credited with discovering Billie Holiday and Aretha Franklin, has his tale told in a new ad for Guinness.

V&A Museum of Childhood "The Imaginary Friend Collection" by Abbott Mead Vickers BBDO
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February 02, 2016

V&A Museum of Childhood "The Imaginary Friend Collection" by Abbott Mead Vickers BBDO

Abbott Mead Vickers BBDO has orchestrated an exhibition for the Museum of Childhood in London giving life to kids' imaginary friends.

NFL scores with "Super Bowl Babies" promo
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February 01, 2016

Grey New York

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NFL

NFL scores with "Super Bowl Babies" promo

Video from Grey New York celebrates the babies born 9 months after a big win

Canal+ "the fan" by BETC Paris
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February 01, 2016

BETC Paris

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Canal+

Canal+ "the fan" by BETC Paris

The latest ad from the French broadcaster Canal+ is strangely affecting for a tale about a man and the football team he loves.

Virgin Media "house party" by Bartle Bogle Hegarty
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February 01, 2016

Bartle Bogle Hegarty

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Virgin Media

Virgin Media "house party" by Bartle Bogle Hegarty

Virgin Media's faster broadband service, Vivid, keeps a house party alive and even helps a young couple get together, in the brand's new TV ad.

British Army "a better you" by Karmarama
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January 31, 2016

Karmarama

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Army

British Army "a better you" by Karmarama

The British Army is targeting Generation Z (16- to 24-year-olds) with its new TV campaign.

Diesel "Intimates" by Spring
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January 29, 2016

Diesel "Intimates" by Spring

Diesel found a novel way to ensure its spring/summer underwear campaign got coverage beyond paid media - by telling the world it was advertising on porn websites.

Cafod "lost family portraits" by M&C Saatchi
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January 29, 2016

Cafod "lost family portraits" by M&C Saatchi

M&C Saatchi commissioned a photographer to take family portraits showing the losses suffered by Syrian refugees as part of a campaign for the Catholic Aid Agency for England and Wales.

Haribo Starmix "platform princess" by Quiet Storm
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January 28, 2016

Haribo Starmix "platform princess" by Quiet Storm

Haribo is heading back to TV screens with two new executions of its "kids' voices" ads.

Private view: Oli Beale and Sam Speade
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January 28, 2016

Oli Beale

and

Sam Speade

Private view: Oli Beale and Sam Speade

Anomaly's Oli Beale and Speade's Sam Speade review ads by Heineken, Lynx, Amazon, Fire Kills, and London Pride.

Nike "Margot vs Lily" by Wieden & Kennedy
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January 28, 2016

Wieden & Kennedy Portland

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Nike

Nike "Margot vs Lily" by Wieden & Kennedy

Nike is branching into long-form content to target millennial women.

World's talking about: For a better us
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January 28, 2016

World's talking about: For a better us

Mention the YMCA and you're unlikely to get much further than a discussion about the Village People.

Kit Kat "the break off" by J Walter Thompson
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January 28, 2016

JWT

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Kit Kat

Kit Kat "the break off" by J Walter Thompson

Working Brits aren't getting enough breaks, according to research commissioned by Kit Kat.

BBC Three "let's go there" by Sunshine
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January 27, 2016

BBC Three "let's go there" by Sunshine

Sunshine has been busy with its brief to alert the nation to BBC Three's imminent switch to online only.

Stella Artois "buy a lady a drink" by Mother
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January 26, 2016

Mother

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Stella Artois

Stella Artois "buy a lady a drink" by Mother

Stella Artois is supporting Water.org to help those in the developing world without clean water by donating $6.25 from the sale of every limited-edition chalice.

French Connection "spring/summer 2016" by French Connection
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January 25, 2016

French Connection "spring/summer 2016" by French Connection

French Connection's spring/summer 2016 collection revives the style of the 90s - the decade when the fashion brand was at the height of its powers, thanks to Trevor Beattie's FCUK slogan.

WaterAid "hope locker" by Proximity London
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January 25, 2016

Proximity London

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WaterAid

WaterAid "hope locker" by Proximity London

Proximity London has created a piece of kit that fits inside swimming-pool lockers, prompting users to donate £1 to WaterAid.

MasterCard "priceless surprises" by McCann London
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January 25, 2016

McCann Erickson London

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Mastercard

MasterCard "priceless surprises" by McCann London

McCann London pulls together "Priceless Surprise" to commemorate client's 18th year sponsoring the BRIT Awards

Arla Lactofree "picnic" by Creature
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January 25, 2016

Arla Lactofree "picnic" by Creature

"Liberty! Equality! Lactofree!" yells General Le Che, Arla Lactofree's new revolutionist spokesman from his monster milk float in Creature's first ad for the brand.

Army "don't become a better you" by Karmarama
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January 21, 2016

Karmarama

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Army

Army "don't become a better you" by Karmarama

Karmarama's new poster campaign for the British Army uses reverse psychology to attract recruits from Generation Z.