The usual formula for a great ad is some amusing/beautiful images paired with a hit song.
Emerging talent India Salvor Menuez and Rejjie Snow are the faces of French Connection's autumn/winter 2015 campaign.
Adam & Eve
Beer brands including Foster's are adjusting to a world where "lad humour" in ads doesn't work.
HP's new TV campaign positions its Sprout range of products as a way to rediscover creativity.
Persil has recruited B-Girl Terra - the eight-year-old breakdancer who became an Internet sensation - for its new campaign.
Take That and England rugby union stars appear in O2's new ad.
Channel 4 sends a dog with a man's body to interview some of the channel's biggest names in a new brand campaign.
Shreddies' Nanas, the brand's geriatric mascots, have their own news channel in the latest TV spot for the cereal.
Thierry Henry, the former France and Arsenal striker, takes a tour through the Premier League's 23-year history in a new campaign for Sky.
Red Bee Media
Kelly Brook exercises her comedy chops in a new piece of content for Hyundai.
EE has commissioned a YouTube series featuring Spencer FC, a football vlogger with 700,000 followers, to promote its partnership with Wembley Stadium.
Wieden & Kennedy
Nike's new TV spot in the US is a reminder why the brand is so many agencies' dream client.
Abbott Mead Vickers BBDO
Laurence Llewelyn-Bowen is the latest celebrity to send himself up for the Lotto.
Airbnb's new global campaign seeks to spark discussions about innate human kindness.
Gala's new campaign is pretty much par for the course when it comes to bingo advertising: silly and colourful with a kitsch soundtrack.
Adam & Eve
Adam & Eve/DDB's campaign to promote Harvey Nichols' new Rewards app uses real CCTV footage of shoplifters stealing from the company's Knightsbridge store.
John Cooper Clarke narrates a self-penned poem for a new National Trust campaign.
Doctors of the World is telling people to "make a child cry" as part of a new global campaign.
Evans, the bicycle retailer, has released a print and digital campaign combining old-time illustrations with state-of-the-art bikes.
Sure has put up tactical print ads across London addressing the Tube strike affecting the capital's commuters.
Proximity's 2014 "beach smart" campaign was lauded for drawing attention to the RNLI's wristband system for looking after children on beaches, and won three bronze awards at the DMAs.
Brands are crusading to make the world a better place and it is splitting consumers down the middle.
Fresh from its success in Cannes with "beds", which won a gold Film Lion, Ikea is releasing the latest instalment of is "the wonderful everyday" campaign.
Adam & Eve
Adam & Eve/DDB's latest campaign for Volkswagen is a neat bit of print work for the vehicle manufacturer's servicing and repairs business.
Procter & Gamble
Always has followed up the phenomenally successful "#LikeAGirl" ad with a new online video and some grand plans to inspire confidence in young women around the world.
Quiet Storm's Trevor Robinson and Publicis' Dylan Williams review ads from Ritz, Ikea, Kronenbourg 1664, Toyota and Lotto.