The Work: The latest from the world of commercial creativity

UBS "together we can find an answer" by Publicis London
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Added 38 hours ago

UBS "together we can find an answer" by Publicis London

UBS's global rebrand is all about questions.

The Sun "The Sun Always Shines On TV" by Grey London
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September 01, 2015

The Sun "The Sun Always Shines On TV" by Grey London

Grey London has created a campaign telling lovers of the small screen that The Sun is the newspaper for all things TV.

Orangina "c'est shook" by Grey London
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August 28, 2015

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Orangina

Orangina "c'est shook" by Grey London

Orangina is encouraging consumers to shake up their lives, in a new brand campaign inspired by its French heritage.

Carphone Warehouse "Miami" by Brothers and Sisters
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August 27, 2015

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Carphone Warehouse

Carphone Warehouse "Miami" by Brothers and Sisters

Keith Lemon, the comedy creation of Leigh Francis, visits Miami and ridicules the locals in his latest ad for Carphone Warehouse.

Land Rover "we deal in real" by Rainey Kelly Campbell/Roalfe Y&R
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August 27, 2015

Land Rover "we deal in real" by Rainey Kelly Campbell/Roalfe Y&R

Land Rover is an official partner of Rugby World Cup 2015, which is being held in the UK, and has released an ad celebrating the game at the grass roots.

Under Armour "anthem" by Droga5
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August 26, 2015

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Under Armour

Under Armour "anthem" by Droga5

The basketball player Steph Curry, the golfer Jordan Spieth and the dancer Misty Copeland star in a new ad for the sportswear brand Under Armour.

Nike "play loud" by Wieden & Kennedy Tokyo
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August 26, 2015

Wieden & Kennedy Tokyo

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Nike

Nike "play loud" by Wieden & Kennedy Tokyo

Nike's new TV spot in South Korea challenges the assumption that sport is a distraction to the tried-and-tested routes to success.

McCoy's "go bold" by BMB
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August 26, 2015

McCoy's "go bold" by BMB

McCoy's is urging men to cast off traditional notions of masculinity to "go bold" and do whatever they feel like doing.

British Heart Foundation "classroom" by DLKW Lowe
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August 24, 2015

DLKW

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British Heart Foundation

British Heart Foundation "classroom" by DLKW Lowe

Whether you're watching TV, on your mobile or browsing the web, the British Heart Foundation will find a way to tug at your heartstrings.

William Hill "take control" by Bark&Bite
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August 23, 2015

William Hill "take control" by Bark&Bite

William Hill, the bookmaker, has released a hyper-active TV campaign to advertise its in-play betting products.

John Lewis Insurance "tiny dancer" by Adam & Eve/DDB
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August 23, 2015

Adam & Eve

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John Lewis

John Lewis Insurance "tiny dancer" by Adam & Eve/DDB

John Lewis Insurance has launched a campaign starring a young girl enthusiastically dancing around her house to Sir Elton John's Tiny Dancer.

Pepsi Max "friend finder" by Abbott Mead Vickers BBDO
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August 21, 2015

Abbott Mead Vickers BBDO

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Pepsi

Pepsi Max "friend finder" by Abbott Mead Vickers BBDO

Pepsi Max has released a film online showing what would happen if it were able to create a drone service that finds lost friends at festivals.

Honda "ignition" by Wieden & Kennedy London
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August 20, 2015

Wieden & Kennedy London

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Honda

Honda "ignition" by Wieden & Kennedy London

Honda's new campaign features the voice of the Formula One legend Ayrton Senna and a cameo from the current driver Jenson Button.

World's talking about: The first day spirit
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August 20, 2015

World's talking about: The first day spirit

Indonesia celebrated 70 years of independence from the Dutch on 17 August.

E-Lites "Curv" by McCann Birmingham
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August 20, 2015

E-Lites "Curv" by McCann Birmingham

E-Lites has released a TV campaign for its new Curv e-cigarette.

Lenor "ode to clothes" by Grey Düsseldorf
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August 20, 2015

Lenor "ode to clothes" by Grey Düsseldorf

Lenor has launched a European YouTube channel and is filling it with absurdly detailed love letters to individual items of clothing.

Private view: Chris and Siân Wilkins and Bob Hoffman
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August 20, 2015

Chris and Siân Wilkins

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Bob Hoffman

Private view: Chris and Siân Wilkins and Bob Hoffman

Chris and Siân Wilkins and Bob Hoffman review ads by DC Shoes, Lexus, Calvin Klein, Lucozade and HP.

Hostelworld "hostelling with Chris Eubank" by Lucky Generals
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August 19, 2015

Hostelworld "hostelling with Chris Eubank" by Lucky Generals

Youth Hostelling with Chris Eubank, arm wrestling with Chas and Dave, monkey tennis: just some of the desperate ideas pitched by Alan Partridge to the head of programming at the BBC during an episode of sitcom I'm Alan Partridge.

Bathstore "duck" by Saatchi & Saatchi
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August 19, 2015

Bathstore "duck" by Saatchi & Saatchi

Bathstore stresses how life's biggest events happen in bathrooms, in its first campaign since appointing Saatchi & Saatchi as its creative agency.

Confused.com "dance, Brian, dance" by Publicis London
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August 18, 2015

Publicis

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Confused.com

Confused.com "dance, Brian, dance" by Publicis London

You're nothing in the insurance-comparison game without a famous advertising mascot.

Rubicon "believe in beach" by BMB
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August 18, 2015

BMB

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Rubicon Drinks

Rubicon "believe in beach" by BMB

AG Barr has big plans for its Rubicon juice drink.

BGH "downloading shouldn't be a drama" by Del Campo Saatchi Buenos Aires
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August 17, 2015

BGH "downloading shouldn't be a drama" by Del Campo Saatchi Buenos Aires

Red characters representing the Play bar chasing the Download bar at top speed

P&O "this is the life - Britannia" by Founded
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August 17, 2015

P&O "this is the life - Britannia" by Founded

Rob Brydon has returned to front another TV ad for P&O Cruises.

Levi's "beautiful morning" by FCB West
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August 14, 2015

FCB West

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Levi's

Levi's "beautiful morning" by FCB West

Levi's says its new spot is a "current take on a classic Levi's" commercial and features a more modern protagonist.

If "Slow Down GPS" Forsman & Bodenfors
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August 13, 2015

If "Slow Down GPS" Forsman & Bodenfors

Forsman & Bodenfors has developed a satnav app for If insurance that speaks in a child's voice when operating near schools and daycare centres.

ITV2 "TV. And then some" by ITV Creative
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August 13, 2015

ITV2 "TV. And then some" by ITV Creative

ITV has rebranded ITV2, its entertainment channel aimed at 16- to 34-year-olds.

World's talking about: Axe, "Romeo Reboot"
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August 13, 2015

World's talking about: Axe, "Romeo Reboot"

In a bid to relaunch the Axe brand in Brazil, the Interpublic agency Cubocc created a video that can be programmatically served in a whopping 100,000 variations, depending on a user's interests.

Private view: Simon Gill and Toto Ellis
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August 13, 2015

Simon Gill

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Toto Ellis

Private view: Simon Gill and Toto Ellis

Simon Gill and Toto Ellis review ads from Sea Shepherd, Gocompare.com, Foster's, Avios and Airbnb.