The Work: The latest from the world of commercial creativity

World's talking about: My new face
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July 30, 2015

World's talking about: My new face

Documentary-style ads, after terms-and-conditions notices, are typically some of the most rambling and ignored pieces of content on the internet.

Marmite "The summer of love not hate" by Adam & Eve/DDB
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July 30, 2015

Adam & Eve

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Marmite

Marmite "The summer of love not hate" by Adam & Eve/DDB

Marmite has dropped the theme of neglect in favour of a Woodstock-inspired campaign.

Sea Shepherd "ultimate death scene" by The Works
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July 29, 2015

Sea Shepherd "ultimate death scene" by The Works

An Australian actor who has appeared in Chopper and The Inbetweeners 2 mimics the violent death suffered by whales at ...

MicroLoan Foundation "buy a poster. Build a business" by DLKW Lowe
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July 29, 2015

MicroLoan Foundation "buy a poster. Build a business" by DLKW Lowe

DLKW Lowe has sold donated advertising space on the London Underground to female entrepreneurs to raise money for the MicroLoan Foundation.

Gocompare.com "Gio returns" by Chris and Sian Wilkins
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July 28, 2015

Gocompare.com "Gio returns" by Chris and Sian Wilkins

Gio Compario, Gocompare.com's maligned opera-singing mascot, has returned to TV advertising.

Snog "#SnogYourHeartOut" by Karmarama
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July 27, 2015

Snog "#SnogYourHeartOut" by Karmarama

Snog, the frozen-yoghurt brand, has released a campaign featuring the model Daisy Lowe.

Avios "do more" by 101
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July 27, 2015

Avios "do more" by 101

If you have a friend who collects Avios points, you can create a personalised ad that follows them around.

BT Sport "Champions League house party" by Abbott Mead Vickers BBDO
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July 26, 2015

Abbott Mead Vickers BBDO

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BT

BT Sport "Champions League house party" by Abbott Mead Vickers BBDO

The footballers Gareth Bale, Rio Ferdinand and Steven Gerrard are among the famous faces to appear in BT Sport's new campaign advertising its exclusive Champions League coverage in the UK.

Toyota  "the dust" by Saatchi & Saatchi
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July 24, 2015

Saatchi & Saatchi London

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Toyota

Toyota "the dust" by Saatchi & Saatchi

Toyota, which sponsors the England and Australia cricket teams, pits one-time rivals against each other in a new online ad.

McDonald's "fun" by Leo Burnett
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July 24, 2015

Leo Burnett

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McDonald's

McDonald's "fun" by Leo Burnett

A boy's attempts to have fun are thwarted by rules and regulations until he gets to a McDonald's, in a new TV spot for the fast-food chain.

French Connection: Autumn/winter 2015
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July 23, 2015

French Connection: Autumn/winter 2015

Emerging talent India Salvor Menuez and Rejjie Snow are the faces of French Connection's autumn/winter 2015 campaign.

Foster's "why the hell not" by Adam & Eve/DDB
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July 23, 2015

Adam & Eve

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Foster's

Foster's "why the hell not" by Adam & Eve/DDB

Beer brands including Foster's are adjusting to a world where "lad humour" in ads doesn't work.

World's talking about: Things we do for kids
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July 23, 2015

World's talking about: Things we do for kids

The usual formula for a great ad is some amusing/beautiful images paired with a hit song.

HP "Jane" by 180 LA
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July 22, 2015

180 LA

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HP

HP "Jane" by 180 LA

HP's new TV campaign positions its Sprout range of products as a way to rediscover creativity.

Persil "breakdancing girl" by DLKW Lowe
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July 21, 2015

DLKW Lowe

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Persil

Persil "breakdancing girl" by DLKW Lowe

Persil has recruited B-Girl Terra - the eight-year-old breakdancer who became an Internet sensation - for its new campaign.

O2 "know your strength" by VCCP
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July 20, 2015

VCCP

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O2

O2 "know your strength" by VCCP

Take That and England rugby union stars appear in O2's new ad.

Channel 4 "underdog" by 4Creative
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July 20, 2015

4 Creative

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Channel 4

Channel 4 "underdog" by 4Creative

Channel 4 sends a dog with a man's body to interview some of the channel's biggest names in a new brand campaign.

Shreddies "good news channel" by McCann London
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July 20, 2015

McCann Erickson

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Shreddies

Shreddies "good news channel" by McCann London

Shreddies' Nanas, the brand's geriatric mascots, have their own news channel in the latest TV spot for the cereal.

Sky Sports "greatest Premier League moments" by Brothers and Sisters
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July 17, 2015

Sky Sports "greatest Premier League moments" by Brothers and Sisters

Thierry Henry, the former France and Arsenal striker, takes a tour through the Premier League's 23-year history in a new campaign for Sky.

Hyundai "You couldn't live without this, girl" by Red Bee Media
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July 16, 2015

Red Bee Media

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Hyundai

Hyundai "You couldn't live without this, girl" by Red Bee Media

Kelly Brook exercises her comedy chops in a new piece of content for Hyundai.

EE "The Wembley Cup" by Poke
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July 16, 2015

EE "The Wembley Cup" by Poke

EE has commissioned a YouTube series featuring Spencer FC, a football vlogger with 700,000 followers, to promote its partnership with Wembley Stadium.

World's talking about: Nike, "Short a guy"
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July 16, 2015

Wieden & Kennedy

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Nike

World's talking about: Nike, "Short a guy"

Nike's new TV spot in the US is a reminder why the brand is so many agencies' dream client.

Lotto "Laurence Llewelyn-Bowen" by Abbott Mead Vickers BBDO
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July 15, 2015

Abbott Mead Vickers BBDO

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National Lottery

Lotto "Laurence Llewelyn-Bowen" by Abbott Mead Vickers BBDO

Laurence Llewelyn-Bowen is the latest celebrity to send himself up for the Lotto.

Airbnb "Is mankind?" by TBWA\Chiat\Day
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July 15, 2015

TBWA\Chiat\Day

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airbnb

Airbnb "Is mankind?" by TBWA\Chiat\Day

Airbnb's new global campaign seeks to spark discussions about innate human kindness.

Gala Bingo "Emma sails the seas" by Cravens
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July 14, 2015

Gala Bingo "Emma sails the seas" by Cravens

Gala's new campaign is pretty much par for the course when it comes to bingo advertising: silly and colourful with a kitsch soundtrack.

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