The Work: The latest from the world of commercial creativity

Foster's "why the hell not" by Adam & Eve/DDB
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July 23, 2015

Adam & Eve

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Foster's

Foster's "why the hell not" by Adam & Eve/DDB

Beer brands including Foster's are adjusting to a world where "lad humour" in ads doesn't work.

World's talking about: Things we do for kids
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July 23, 2015

World's talking about: Things we do for kids

The usual formula for a great ad is some amusing/beautiful images paired with a hit song.

French Connection: Autumn/winter 2015
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July 23, 2015

French Connection: Autumn/winter 2015

Emerging talent India Salvor Menuez and Rejjie Snow are the faces of French Connection's autumn/winter 2015 campaign.

HP "Jane" by 180 LA
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July 22, 2015

180 LA

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HP

HP "Jane" by 180 LA

HP's new TV campaign positions its Sprout range of products as a way to rediscover creativity.

Persil "breakdancing girl" by DLKW Lowe
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July 21, 2015

DLKW Lowe

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Persil

Persil "breakdancing girl" by DLKW Lowe

Persil has recruited B-Girl Terra - the eight-year-old breakdancer who became an Internet sensation - for its new campaign.

O2 "know your strength" by VCCP
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July 20, 2015

VCCP

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O2

O2 "know your strength" by VCCP

Take That and England rugby union stars appear in O2's new ad.

Channel 4 "underdog" by 4Creative
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July 20, 2015

4 Creative

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Channel 4

Channel 4 "underdog" by 4Creative

Channel 4 sends a dog with a man's body to interview some of the channel's biggest names in a new brand campaign.

Shreddies "good news channel" by McCann London
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July 20, 2015

McCann Erickson

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Shreddies

Shreddies "good news channel" by McCann London

Shreddies' Nanas, the brand's geriatric mascots, have their own news channel in the latest TV spot for the cereal.

Sky Sports "greatest Premier League moments" by Brothers and Sisters
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July 17, 2015

Sky Sports "greatest Premier League moments" by Brothers and Sisters

Thierry Henry, the former France and Arsenal striker, takes a tour through the Premier League's 23-year history in a new campaign for Sky.

Hyundai "You couldn't live without this, girl" by Red Bee Media
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July 16, 2015

Red Bee Media

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Hyundai

Hyundai "You couldn't live without this, girl" by Red Bee Media

Kelly Brook exercises her comedy chops in a new piece of content for Hyundai.

World's talking about: Nike, "Short a guy"
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July 16, 2015

Wieden & Kennedy

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Nike

World's talking about: Nike, "Short a guy"

Nike's new TV spot in the US is a reminder why the brand is so many agencies' dream client.

EE "The Wembley Cup" by Poke
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July 16, 2015

EE "The Wembley Cup" by Poke

EE has commissioned a YouTube series featuring Spencer FC, a football vlogger with 700,000 followers, to promote its partnership with Wembley Stadium.

Lotto "Laurence Llewelyn-Bowen" by Abbott Mead Vickers BBDO
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July 15, 2015

Abbott Mead Vickers BBDO

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National Lottery

Lotto "Laurence Llewelyn-Bowen" by Abbott Mead Vickers BBDO

Laurence Llewelyn-Bowen is the latest celebrity to send himself up for the Lotto.

Airbnb "Is mankind?" by TBWA\Chiat\Day
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July 15, 2015

TBWA\Chiat\Day

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airbnb

Airbnb "Is mankind?" by TBWA\Chiat\Day

Airbnb's new global campaign seeks to spark discussions about innate human kindness.

Gala Bingo "Emma sails the seas" by Cravens
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July 14, 2015

Gala Bingo "Emma sails the seas" by Cravens

Gala's new campaign is pretty much par for the course when it comes to bingo advertising: silly and colourful with a kitsch soundtrack.

Harvey Nichols "shoplifters" by Adam & Eve/DDB
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July 14, 2015

Adam & Eve

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Harvey Nichols

Harvey Nichols "shoplifters" by Adam & Eve/DDB

Adam & Eve/DDB's campaign to promote Harvey Nichols' new Rewards app uses real CCTV footage of shoplifters stealing from the company's Knightsbridge store.

National Trust "#LoveTheCoast" by 18 Feet & Rising
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July 13, 2015

National Trust "#LoveTheCoast" by 18 Feet & Rising

John Cooper Clarke narrates a self-penned poem for a new National Trust campaign.

Doctors of the World "make a child cry" by DDB Paris
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July 13, 2015

Doctors of the World "make a child cry" by DDB Paris

Doctors of the World is telling people to "make a child cry" as part of a new global campaign.

Evans Cycles "old fashioned prices" by Antidote
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July 10, 2015

Evans Cycles "old fashioned prices" by Antidote

Evans, the bicycle retailer, has released a print and digital campaign combining old-time illustrations with state-of-the-art bikes.

Sure "Tube strike" by DLKW Lowe
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July 09, 2015

DLKW Lowe

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Sure

Sure "Tube strike" by DLKW Lowe

Sure has put up tactical print ads across London addressing the Tube strike affecting the capital's commuters.

RNLI "hold tight, hand up" by Proximity London
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July 09, 2015

RNLI "hold tight, hand up" by Proximity London

Proximity's 2014 "beach smart" campaign was lauded for drawing attention to the RNLI's wristband system for looking after children on beaches, and won three bronze awards at the DMAs.

Volkswagen "the right tools" by Adam & Eve/DDB
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July 09, 2015

Adam & Eve

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Volkswagen

Volkswagen "the right tools" by Adam & Eve/DDB

Adam & Eve/DDB's latest campaign for Volkswagen is a neat bit of print work for the vehicle manufacturer's servicing and repairs business.

World's talking about: Remove labels this Ramadan
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July 09, 2015

Oglivy

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Coca-Cola

World's talking about: Remove labels this Ramadan

Brands are crusading to make the world a better place and it is splitting consumers down the middle.

Ikea "monkeys" by Mother
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July 09, 2015

Mother

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Ikea

Ikea "monkeys" by Mother

Fresh from its success in Cannes with "beds", which won a gold Film Lion, Ikea is releasing the latest instalment of is "the wonderful everyday" campaign.

Always "unstoppable" by Leo Burnett
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July 08, 2015

Leo Burnett

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Procter & Gamble

Always "unstoppable" by Leo Burnett

Always has followed up the phenomenally successful "#LikeAGirl" ad with a new online video and some grand plans to inspire confidence in young women around the world.

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