The Work: The latest from the world of commercial creativity

World's talking about: The Swedish number
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April 27, 2016

World's talking about: The Swedish number

After claiming to be the first country to abolish censorship 250 years ago, Sweden is now boasting that it is the first country with a phone number.

Women's Equality Party "we think that's fair" by Cheil London
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April 27, 2016

Women's Equality Party "we think that's fair" by Cheil London

The Women's Equality Party is urging Londoners to give one of their two permitted votes to the party in the mayoral elections on 5 May.

Knorr "love at first taste" by MullenLowe
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April 27, 2016

Mullen Lowe

for

Knorr

Knorr "love at first taste" by MullenLowe

Tatia Pilieva, who directed the 2014 viral ad "first kiss", has shot an online spot for Knorr, where the brand plays cupid by pairing people based on their culinary tastes.

Nike "just do it Greece" by Wieden & Kennedy Amsterdam
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April 26, 2016

Wieden & Kennedy Amsterdam

for

Nike

Nike "just do it Greece" by Wieden & Kennedy Amsterdam

Greek athletes are shown training in derelict stadiums in a new Nike campaign.

Boots No7 "ready for more" by Mother
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April 26, 2016

Mother

for

Boots

Boots No7 "ready for more" by Mother

The ballet dancer Alessandra Ferri performs with a hologram of her younger self in a new ad for Boots No7's Triple Action Serum.

Save the Children "every last child" by Adam & Eve/DDB
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April 26, 2016

Adam & Eve

for

Save the Children

Save the Children "every last child" by Adam & Eve/DDB

Adam & Eve/DDB has created a global campaign for Save the Children that coincides with the charity's new report highlighting forgotten groups of children.

BBC "Attenborough at 90" by BBC Creative
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April 25, 2016

BBC "Attenborough at 90" by BBC Creative

One of BBC Creative's first tasks since being established in January has been to create trails for the programmes celebrating Sir David Attenborough, who turns 90 on 8 May.

Amnesty International Turkey "#GayTurtle" by TBWA\Istanbul
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April 22, 2016

Amnesty International Turkey "#GayTurtle" by TBWA\Istanbul

Amnesty International has found a novel way to highlight homophobia in Turkey - film what happens when you offer people a gay turtle.

Jacob's Cracker Crisps "crackin'" by Grey London
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April 22, 2016

Grey London

for

United Biscuits

Jacob's Cracker Crisps "crackin'" by Grey London

The third ad in United Biscuits' brand relaunch for Jacob's features a trio of bridesmaids miming Black Box's Ride On Time.

Private view: Russell Ramsey and Kevin Chesters
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April 21, 2016

Russell Ramsey

and

Kevin Chesters

Private view: Russell Ramsey and Kevin Chesters

J Walter Thompson's Russell Ramsey and Ogilvy & Mather's Kevin Chesters review ads from Blu, Bupa, Integration, Cadbury Dairy Milk and Green Party.

Evian "baby bay" by BETC Paris
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April 21, 2016

BETC Paris

for

Evian

Evian "baby bay" by BETC Paris

Evian's 2013 "baby & me" ad, which won a silver Lion at Cannes and has more than 123 million hits on YouTube, is a tough act to follow.

World's talking about: Eyes on Gigi
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April 21, 2016

KBS

for

BMW

World's talking about: Eyes on Gigi

Earlier this week, Sir Martin Sorrell conceded that agencies had not cracked mobile advertising.

Coors Light "quest for cold" by VCCP
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April 21, 2016

VCCP

for

Coors Light

Coors Light "quest for cold" by VCCP

Jean-Claude Van Damme returns as the double denim-wearing chill seeker in a new campaign for Coors Light.

Ikea "wonderful life" by Mother
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April 21, 2016

Mother

for

Ikea

Ikea "wonderful life" by Mother

Ikea usually opts for style over schmaltz in its advertising, but the retailer's latest spot by Mother is a chocolate-box retelling of a couple's life together.

BT "faster" by Abbott Mead Vickers BBDO
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April 20, 2016

Abbott Mead Vickers BBDO

for

BT

BT "faster" by Abbott Mead Vickers BBDO

Ryan Reynolds, the star of Deadpool, follows in the footsteps of Ewan McGregor and Rebel Wilson to feature in the new BT ad.

Formula E "leap of faith" by Little Dot Studios
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April 20, 2016

Formula E "leap of faith" by Little Dot Studios

A stuntman back flips over a speeding Formula E car in a 360-degree online video designed to drum up interest in the fledgling sport.

Choco Leibniz "case" by Creature London
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April 19, 2016

Choco Leibniz "case" by Creature London

A sleuth is distracted from the denouement of a murder mystery when his prime suspect offers him a Choco Leibniz from a silver case, in a new national TV campaign for the brand.

Foster's "dry cleaner" by Adam & Eve/DDB
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April 19, 2016

Adam & Eve

for

Foster's

Foster's "dry cleaner" by Adam & Eve/DDB

Foster's introduces a new strapline in its TV ad about a dry-cleaner who abuses his position to experiment with a range of careers.

Rowntree's "the smile factory" by J Walter Thompson
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April 18, 2016

J. Walter Thompson

for

Nestle Rowntree

Rowntree's "the smile factory" by J Walter Thompson

J Walter Thompson's first masterbrand campaign for Nestlé Rowntree's imagines a factory of tiny workers inside every sweet doing their best to make the confectionery delicious.

The Sunday Times "fortunes told" by CHI & Partners
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April 18, 2016

CHI & Partners

for

The Times

The Sunday Times "fortunes told" by CHI & Partners

CHI & Partners has gone with tarot cards as the theme of its first Sunday Times Rich List campaign in four years.

Currys PC World "there's a gadget for that" by Abbott Mead Vickers BBDO
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April 15, 2016

Abbott Mead Vickers BBDO

for

Currys

Currys PC World "there's a gadget for that" by Abbott Mead Vickers BBDO

Currys PC World's Christmas campaign with the actor Jeff Goldblum was one of the advertising triumphs of the season. Now the brand is back with more humour in its idents supporting the The Gadget Show.

World's talking about: Marriage market takeover
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April 14, 2016

World's talking about: Marriage market takeover

Forsman & Bodenfors, the agency behind Volvo's "the epic split", is making headlines again - with an ad for the beauty brand SK-II about China's "leftover women".

Private view: Ross Neil and Ben Golik
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April 14, 2016

Ross Neil

and

Ben Golik

Private view: Ross Neil and Ben Golik

WCRS' Ross Neil and Rapp's Ben Golik review ads from Nike, Persil, Spotify, Morrisons and Heineken.

Waitrose "spring" by Adam & Eve/DDB
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April 14, 2016

Adam & Eve

for

Waitrose

Waitrose "spring" by Adam & Eve/DDB

Waitrose's new TV ad includes footage recorded from a GoPro camera strapped to a cow.

Hostelworld "meet the world" by Lucky Generals
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April 14, 2016

Hostelworld "meet the world" by Lucky Generals

Hostelworld.com has recut and rereleased a TV ad that was banned in 2015.

Land Rover "live test drives" by The Brooklyn Brothers
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April 13, 2016

Brooklyn Brothers

for

Land Rover

Land Rover "live test drives" by The Brooklyn Brothers

Land Rover is using Facebook Live and Periscope to live-stream test drives of its cars throughout April.

Gesicht Zeigen! "Mein Kampf - Gegen Rechts" by Ogilvy & Mather Berlin
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April 13, 2016

Gesicht Zeigen! "Mein Kampf - Gegen Rechts" by Ogilvy & Mather Berlin

At the beginning of 2016, the copyright on Adolf Hitler's book Mein Kampf (my struggle) expired.

Equal Pay Day Europe "pay me like a man" by Mortierbrigade
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April 12, 2016

Equal Pay Day Europe "pay me like a man" by Mortierbrigade

12 April is Equal Pay Day in the US and the organisation committed to raising awareness of the pay gap between men and women in Europe is publicising its film with the transgender model Amazon Eve.