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The Work

The very latest in commercial creativity

Amazon Music Unlimited "Moments" by Above+Beyond
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May 24, 2017

Amazon Music Unlimited "Moments" by Above+Beyond

There's a song for every moment in Amazon Music Unlimited's library, as shown through a new global campaign for the tech giant's music streaming service, which launched last year.

Fondation Visio "Dancing romance" by Altmann + Pacreau
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May 24, 2017

Fondation Visio "Dancing romance" by Altmann + Pacreau

What at first seems like a whimsical dance number on the French Riviera lifted from the likes of La La Land has a stirring twist, in this ad for French visual impairment charity Fondation Visio.

Three "Go roam" by Wieden & Kennedy London
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May 23, 2017

Wieden & Kennedy London

for

Three

Three "Go roam" by Wieden & Kennedy London

Three trades its purple Muppet mascot for a "giraffe-amingo" in a brand campaign highlighting its free roaming feature.

Kelly's of Cornwall "School of Cornish" by Isobel
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May 23, 2017

Isobel

for

Kelly's Ice Cream

Kelly's of Cornwall "School of Cornish" by Isobel

Dawn French narrates a campaign for Kelly's of Cornwall that offers a few insights into the Cornish language, and promotes the brand's parlour range of take-home ice cream.

Purdey's "Everything you need is inside" by Iris
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May 22, 2017

Purdey's "Everything you need is inside" by Iris

Idris Elba and Purdey's are encouraging people to dump the laissez-faire attitude, get motivated and hit their personal bests.

Sainsbury's "Messy hands" by Wieden & Kennedy London
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May 22, 2017

Wieden & Kennedy London

for

Sainsbury's

Sainsbury's "Messy hands" by Wieden & Kennedy London

Sainsbury's is diving into summer by celebrating the uninhibited pleasures of eating.

Magnum and Moschino "Release the beast" by Golin and MullenLowe London
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May 22, 2017

Golin

for

Unilever

Magnum and Moschino "Release the beast" by Golin and MullenLowe London

Cara Delevingne stars in a joint campaign for the Unilever ice cream brand and the Moschino fashion house.

Private view: You don't see many ads about wanking (with Chris Clarke and Malcolm Poynton)
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May 22, 2017

Chris Clarke

and

Malcolm Poynton

Private view: You don't see many ads about wanking (with Chris Clarke and Malcolm Poynton)

DigitasLBi's Chris Clarke and Cheil Worldwide's Malcolm Poynton review ads from Hellmann's, StubHub, Skoda, Alzheimer's Society and Spotify.

Operation Black Vote "Blacks don't vote" by Saatchi & Saatchi London
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May 19, 2017

Saatchi & Saatchi London

for

Operation Black Vote

Operation Black Vote "Blacks don't vote" by Saatchi & Saatchi London

Operation Black Vote has launched its latest campaign by Saatchi & Saatchi London to boost BME voter registration and turnout in next month's general election.

New Balance "The moment you think you've made it, you're finished" by BMB
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May 19, 2017

BMB

for

New Balance

New Balance "The moment you think you've made it, you're finished" by BMB

"There are no weekends in sport", says Joe Root, captain of the English Test team, in the latest campaign from New Balance.

Guinness "In-store VR tasting experience" by R/GA London
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May 19, 2017

R/GA London

for

Guinness

Guinness "In-store VR tasting experience" by R/GA London

Guinness worked with R/GA London to create a multi-sensory virtual reality experience in Tesco supermarkets across the UK.

Heinz Beanz "Good for you without going on about it" by BBH London
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May 18, 2017

Bartle Bogle Hegarty

for

Heinz

Heinz Beanz "Good for you without going on about it" by BBH London

These Heinz Beanz ads poke fun at fitness obsessives, from the boastful lycra-clad colleague to the middle-aged dad sweaty from a run.

Alzheimer's Research UK "The day Shazam forgot" by Innocean Worldwide UK
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May 18, 2017

Innocean

for

Alzheimer's Research UK

Alzheimer's Research UK "The day Shazam forgot" by Innocean Worldwide UK

Alzheimer's Research UK teamed up with Shazam to give the music delivery app the symptoms of memory loss.

Renault "Behind car doors" by MSLGroup and Publicis London
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May 18, 2017

Publicis London

for

Renault

Renault "Behind car doors" by MSLGroup and Publicis London

In another brand social experiment, Renault UK opens a window into family life by filming interactions among parents, spouses and children inside a Scénic car for a year.

Canon "Boundaries" by VCCP
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May 17, 2017

VCCP

for

Canon

Canon "Boundaries" by VCCP

Canon's new ad is part of a branding campaign that goes after the smartphone generation amid major challenges to the company's business. It will run across 19 markets under the tagline "Live for the story".

Lululemon "This is yoga" by Virtue Worldwide
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May 17, 2017

Lululemon "This is yoga" by Virtue Worldwide

Lululemon's first global ad campaign introduces the principles of yoga without showing any actual yoga.

Suzuki Ignis "Now, get home" by the7stars
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May 17, 2017

the7stars

for

Suzuki

Suzuki Ignis "Now, get home" by the7stars

Comedian Katherine Ryan and Made in Chelsea's Mark-Francis Vandelli get lost, and found, in a film for Suzuki Ignis.

Oxfam "The end" by Y&R London
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May 16, 2017

Y&R London

for

Oxfam

Oxfam "The end" by Y&R London

Oxfam's poster campaign uses vintage movie credits to tackle negative assumptions about solving poverty.

Barclays "Self skipping pre roll ad machine" by The Martin Agency London
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May 16, 2017

The Martin Agency

for

Barclays

Barclays "Self skipping pre roll ad machine" by The Martin Agency London

YouTube's "skip ad" button works to Barclays' advantage in the bank's self-skipping spot by The Martin Agency.

NatWest "We already thought about that" by M&C Saatchi
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May 16, 2017

M&C Saatchi

for

NatWest

NatWest "We already thought about that" by M&C Saatchi

John has left his wallet in his jacket, and his jacket on Jackie.

Freedom Brewery "A taste of freedom" by CHI & Partners
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May 15, 2017

Freedom Brewery "A taste of freedom" by CHI & Partners

CHI & Partners tapped into beer advertising's heritage to make branded art for Freedom Brewery, after the agency took a stake in the craft lager brand in December.

BT Sport "Uefa Champions League Final" by BT Creative
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May 15, 2017

BT Sport "Uefa Champions League Final" by BT Creative

BT Sport takes the Uefa Champions League final trophy on a journey from Madrid to Cardiff ahead of the match on 3 June.

Nytol "Say good Nytol" by Lucky Generals
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May 15, 2017

Lucky Generals

for

Nytol

Nytol "Say good Nytol" by Lucky Generals

It might be hard to see the funny side of sleeplessness when you're counting your 100th sheep, but Nytol's new campaign by Lucky Generals is a humorous take on the things that keep people awake.

Sunny "Washer's tricks" by Brothers and Sisters
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May 15, 2017

Brothers & Sisters

for

Sunny

Sunny "Washer's tricks" by Brothers and Sisters

Sunny, the short term loans provider, has rolled out the latest instalment of its ongoing "Life support" campaign.

Private view: It's all about the trying (with Owen Lee and Angus Macadam)
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May 15, 2017

Owen Lee

and

Angus Macadam

Private view: It's all about the trying (with Owen Lee and Angus Macadam)

FCB Inferno's Owen Lee and Mcgarrybowen's Angus Macadam review ads from Lucozade Sport, Carlsberg, Giffgaff, BT and Heineken.

Rhone Valley Vineyards "Everyday sophistication" by Creature
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May 12, 2017

Rhone Valley Vineyards "Everyday sophistication" by Creature

Rhône Valley Vineyards is rolling out a fun campaign to grab a bigger bite, or gulp, of the UK wine market.

Hotels.com "Leisure" by Crispin Porter & Bogusky
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May 12, 2017

Crispin Porter & Bogusky

for

Hotels.com

Hotels.com "Leisure" by Crispin Porter & Bogusky

The new ad from Hotels.com is a musical infused with the joy of La La Land.

Green Party "The race to number ten" by Creature of London
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May 12, 2017

Creature

for

Green Party

Green Party "The race to number ten" by Creature of London

The Green Party is back with another satirical political ad in the run-up to the general election.