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The Work

The very latest in commercial creativity

BBC Sport "Six Nations" by BBC Creative
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January 17, 2017

BBC Creative

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BBC

BBC Sport "Six Nations" by BBC Creative

James Joyce, fish and chips, Napoleon, mozzarella: Rugby fans from England, France, Ireland, Italy, Scotland and Wales name what they are proudest of about their teams and homelands ahead of the Six Nations.

MQ "#WeSwear" by Pablo
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January 17, 2017

MQ "#WeSwear" by Pablo

Gillian Anderson and Anna Friel are among the celebrities backing MQ, the new mental health research charity.

Adidas "Adidas Football x Pogba Capsule Collection Season 1" by Stink Studios
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January 17, 2017

Stink Studios

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Adidas

Adidas "Adidas Football x Pogba Capsule Collection Season 1" by Stink Studios

Adidas' latest film unfolds like a gallery installation glorifying Paul Pogba's style, as the French footballer launches his first clothing collection with the brand.

Nissan "Sky Sports idents" by TBWA\London
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January 16, 2017

TBWA\London

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Nissan

Nissan "Sky Sports idents" by TBWA\London

The people in Nissan's new Sky Sports Premier League idents are adept at performing football tricks near their cars without making so much as a scratch.

Nationwide "ITV idents" by VCCP
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January 16, 2017

VCCP

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Nationwide

Nationwide "ITV idents" by VCCP

Nationwide tackles flat sharing, cats and sources of happiness in 10-second "micropoems" for a series of spoken word idents sponsoring ITV and UTV documentaries.

iPhone 7+ AirPods "Stroll" by Apple
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January 16, 2017

iPhone 7+ AirPods "Stroll" by Apple

The music flowing through this man's headphones transforms his usual walk into a gravity-defying dance routine.

Santander "Prosperity" by Engine
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January 16, 2017

Santander "Prosperity" by Engine

Like other banks of late, Santander is trying to boost trust by reaching for a more authentic voice.

Old Spice "For these drying times" by Wieden & Kennedy Portland
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January 16, 2017

Wieden & Kennedy Portland

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Procter & Gamble

Old Spice "For these drying times" by Wieden & Kennedy Portland

This is an odd one. It's the End of Days for the folks in the pit whose livelihoods rely on the moisture and sweat that has run dry since Old Spice dried up the fields.

Mitsubishi Motors "The leader" by Golley Slater
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January 12, 2017

Mitsubishi Motors "The leader" by Golley Slater

Mythical creatures from a minotaur to Medusa populate the ad for Mitsubishi Motors' flagship hybrid SUV, the Outlander PHEV, which launched this week.

Babylon "Don't ask the internet. Ask a real doctor" by Ogilvy & Mather London
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January 12, 2017

Babylon "Don't ask the internet. Ask a real doctor" by Ogilvy & Mather London

It's an all-too familiar scenario: you Google a minor health symptom only to fall down an internet rabbit hole and become convinced you're stricken with a terminal disease.

Lidl "Lunchbox" by TBWA\London
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January 11, 2017

TBWA London

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Lidl

Lidl "Lunchbox" by TBWA\London

Lidl's first ad in the "Big on quality, Lidl on price" campaign promotes a compelling deal for budget-conscious families.

HomeAway "Get HomeAway from it all" by Saatchi & Saatchi London
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January 11, 2017

HomeAway "Get HomeAway from it all" by Saatchi & Saatchi London

Fighting talk from holiday rental company HomeAway, which has a couple of cheeky reasons to not use more well-known online accommodation sharing sites.

Hyundai "Boxes" by Innocean Worldwide UK
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January 10, 2017

Innocean

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Hyundai

Hyundai "Boxes" by Innocean Worldwide UK

If you were to "click and buy" a car online, how would you expect it to be delivered? In a huge cardboard box, of course.

Ikea "Win at sleeping" by Mother London
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January 10, 2017

Mother London

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Ikea

Ikea "Win at sleeping" by Mother London

Ikea turns the struggle to get a good night's sleep into a sport.

Halifax "Scooby-Doo" by Adam & Eve/DDB
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January 09, 2017

Adam & Eve/DDB

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Halifax

Halifax "Scooby-Doo" by Adam & Eve/DDB

Scooby-Doo and Shaggy pick up from Hanna-Barbera characters Top Cat and the Flintstones, in their own ad for Halifax.

Tesco "Food love stories" by Bartle Bogle Hegarty
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January 09, 2017

Bartle Bogle Hegarty

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Tesco

Tesco "Food love stories" by Bartle Bogle Hegarty

It's amazing what people will do for love.

Apple "Take mine" by Apple
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January 09, 2017

Apple "Take mine" by Apple

Everyone wants their photo taken with the iPhone 7 Plus, in the latest ad for Apple's "Practically magic" campaign.

Specsavers "Boiler" by Specsavers Creative
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January 06, 2017

Specsavers Creative

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Specsavers

Specsavers "Boiler" by Specsavers Creative

Specsavers is trying to keep up its marketing momentum in the absence of John Cleese's Basil Fawlty character, the popular star of last year's spot.

Nike and Apple Watch "The man who kept running" by Wieden & Kennedy Portland
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January 06, 2017

Wieden & Kennedy, Portland

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Nike

Nike and Apple Watch "The man who kept running" by Wieden & Kennedy Portland

Kevin Hart can't ignore the daily chirping of his Apple Watch Nike+ in this series of ads from Wieden & Kennedy Portland that takes its inspiration from the athletic adventures of Forrest Gump.

Kellogg's Corn Flakes "My perfect bowl" by Leo Burnett
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January 06, 2017

Leo Burnett

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Kelloggs

Kellogg's Corn Flakes "My perfect bowl" by Leo Burnett

Kellogg's is highlighting all the weird ways that people eat Corn Flakes in the brand's first TV ad in five years.

Reese's Chocolate "#Sorrynotsorry" by Field Day
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January 06, 2017

Reese's Chocolate "#Sorrynotsorry" by Field Day

The latest film from the Hershey's brand has been shot entirely on iPhones, to appeal to millennials across social media.

Just Eat "Find your flavour" by Karmarama
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January 06, 2017

Karmarama

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Just Eat

Just Eat "Find your flavour" by Karmarama

Rowan Atkinson is a potato and he's not ready to end up in a microwave just yet, in the takeaway site's "Find your flavour" campaign.

British Army "This is belonging" by Karmarama
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January 06, 2017

Karmarama

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Army

British Army "This is belonging" by Karmarama

The British Army wants more recruits to join its "family" of soldiers .

Bupa UK "For owning the dance floor" by WCRS
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January 05, 2017

WCRS

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Bupa

Bupa UK "For owning the dance floor" by WCRS

Bupa's stirring ad campaign promotes its new brand positioning, "For living", which is focused on helping people get the most out of everyday life.

BBC One "Oneness" by BBC Creative
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January 05, 2017

BBC One "Oneness" by BBC Creative

BBC One has turned to British documentary photographer Martin Parr to create its idents for 2017.

Next "Online" by Next
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January 05, 2017

Next "Online" by Next

A little dog goes on an online spending spree while his family is asleep, in the latest campaign for Next.

Premier Inn "The presentation" by Lucky Generals
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January 05, 2017

Lucky Generals

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Premier Inn

Premier Inn "The presentation" by Lucky Generals

The latest ad in Premier Inn's campaign by Lucky Generals depicts a woman on a mission to ace an important presentation.

Aviva "The Aviva extreme driving challenge" by Adam & Eve/DDB
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January 05, 2017

Adam & Eve/DDB

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Aviva

Aviva "The Aviva extreme driving challenge" by Adam & Eve/DDB

Formula One's David Coulthard shifts into rogue cab driver mode in an ad highlighting the money-saving benefits of safe driving.