Starting on March 20, digital television channel More4 is running a series of programmes examinging the perilous state of modern Russia, starting with 'Death of a Nation'. 4 Creative has developed a print and TV campaign to promote the season, using the image of an injured bear as a symbol of the decline of modern Russia. The bear is shown leaving a trail of blood across a bleak snowscape. At the end, as the bear comes to a final stop, the camera pans out to reveal that he is completely surrounded by traps.
Released: 08 March 2006
More4 'The State of Russia' by 4 Creative
All Comments
Andy Breadman - 12 March 2010
idiotic, steeped in prejudice, tasteless, insulting for all russians ... is this what C4 wrote in they creative brief?
Russia and the bear - f**g creative !
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Credits
- Creative Type:
- Television
- Agency:
- 4 Creative
- Advertiser:
- More4
Project
The State of Russia
Client
More4
Agency
4 Creative
Production company
Channel 4
Creatives
Matt Fee, Tim Snape, Andy Booth, Jim Seath
Director
Jorn Threlfall
Photographer
Tim Flach
Media
Michaelides & Bednash and OMD
The State of Russia
Client
More4
Agency
4 Creative
Production company
Channel 4
Creatives
Matt Fee, Tim Snape, Andy Booth, Jim Seath
Director
Jorn Threlfall
Photographer
Tim Flach
Media
Michaelides & Bednash and OMD
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