Consumers can win the chance to enter the FRijj Swamp Soccer World Cup with the promotion integrated into the design of a limited edition Cookie Dough flavour drink.
Released: 08 February 2010
Dairy Crest's flavoured milk drink brand FRijj has launched a digital campaign to highlight its latest on-pack promotion.
Consumers can win the chance to enter the FRijj Swamp Soccer World Cup with the promotion integrated into the design of a limited edition Cookie Dough flavour drink.
Oh dear...what a waste of a good chance to do something creative.
'Swamp soccer' and you come up with cheer leaders! Jesus, the worlds gone mad!
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Campaign titleSwamp Soccer
ClientMarc Dubery, Sales and Marketing Director
Digital agencySyzygy
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